Affiliate Marketing on Instagram to Make More Money

Affiliate marketing on Instagram is becoming a “thing too.”

Everyone from your mate at school to those top models is looking to make their follower numbers count.

If you’re into social media you’ve probably heard of Facebook marketing.

InstagramWell, you’re missing out if you’ve not been tapping the benefits of Instagram too.

With over 800 million active users, there’s just no community you can’t find on Instagram.

As an affiliate marketer, the goal is to drive traffic to your target site how ever you can.

Instagram’s app engagement ranks above some of the other giants like Twitter and Snapchat so that’s a metric you need.

This post would go in-depth into how you can gain recognition in very profitable niches and of course, make money.

The Untapped Potentials On Instagram

You may not believe it, but there are very regular people earning money on Instagram just living their life.

I mean you’ll hardly spot anything, they’re wearing Nike hiking shoes on their posts and making money with that.

And I’m not talking about celebrities or your favorite reality TV stars here.

Of course, that helps to an extent, but with the right strategies, you can build a following too.

Does Instagram Allow Affiliate Marketing?

Instagram hasn’t clearly come out to say they permit affiliate marketing on their platform.

But they haven’t said they don’t want it either.

In fact, the launch of Instagram for business is a nice marker.

It’s a statement from the company that they understand that people would also like to use the platform for marketing.

And affiliate marketing falls under that.

Some Ways You Can Do This?

You can charge companies to create a post or use their tags on your account.

Instagram makes linking out of the platform difficult so thinks like tags from huge accounts are expensive to get.

And I’m guessing you’re asking what it takes to be seen as a big account?

Like, how many followers do you need to get things started?

How Many Instagram Followers Do You Need To Earn Money?

OK, you need to get this shocker, it’s not really about the followers!

Yes, there’s something called paid followers on Instagram and other social media platforms and many brands know about this.

The metric that really matters on Instagram is engagement.

Look at it like this, how would you feel paying for “30,000” fans to see your product and only three people land on your site.

You’ll feel you’ve been swindled, right?

That’s why very few brands care about follower numbers except you have tens of millions of them.

I mean, it’s not possible that someone would have 20 million fake followers.

At least, a lot of that number will be real human beings active on Instagram.

And you should be working to improve engagement on your posts.

Yes, there is something like boring your followers with your content.

You don’t want that because they’ll unfollow when they can’t take it anymore.

How To Improve Engagement On Your Account

So, a little away from increasing your follower numbers and actually making your present followers count.

The first thing you can do is a “don’t” actually, so don’t use bots.

If you’re on a service that automatically likes and shares your posts every time you publish, that’s dangerous.

That’s because you can get your account shadowbanned or even banned completely.

A shadow ban is a penalty given to Instagrammers who use these shady tactics.

And the funny thing is it’s a bit hard to know you’re on a shadow ban.

How it works is that people who don’t follow won’t be able to see your posts.

A second tactic to use is getting innovative with your use of hashtags.

You shouldn’t use banned hashtags in your posts because that’ll prevent your posts from appearing for the other tags.

Also, try to use hashtags that relate in a way to the business you’re promoting.

You want to prep the minds of your followers for what’s to come.

Look for times when your audience is most active.

You shouldn’t be posting at all times because you won’t get the results with that.

Using Hashtags To Generate Interest In Your Offers

Affiliate marketing on Instagram is all about promoting products you feel will be beneficial to your followers.

And to make as much money as you can, you need to use hashtags that pique their interest.

There are a lot of hashtags you could use and they could be grouped into branded and community hashtags.

Branded hashtags are peculiar to your brand or your company.

So if you’re using a branded hashtag, you’re saying your brand endorses the product you’re promoting.

But this can’t work for everyone, for your branded hashtags to drive sales, you need a brand that exhibits value.

So a Michael Jordan can put on Nike’s latest boots and make affiliate sales off it.

But if you do the same thing, not many people would care.

One reason many marketers recommend using branded hashtags is because it makes tracking the success of your campaign easier.

You can gauge this by looking at the hashtags people are interacting with and those they aren’t.

It’s easy to get too pushy with affiliate marketing on Instagram when you’re watching the sales coming in.

So one way to keep yourself and your brand in check is by monitoring those hashtags.

Community hashtags are the second type you can include in your affiliate posts on Instagram.

With these hashtags, you’re harping on the general endorsement of your community to drive sales to your offers.

So still on the Nike shoes, you’re saying something like, hey look, Michael Jordan loves this too.

Community hashtags make your content available to a wider audience because people are actively using these tags in search.

The easiest way to win on Instagram is to combine both models and optimize.

And that’s because it’s all about getting the best.

How To Find The Best Hashtags For Your Affiliate Offers

It’s supposed to be an easy thing to do but many people still do it wrong.

I’m talking about those hashtags that drive affiliate conversions through the roof, you should be using them too.

And there are many ways to find them.

The first thing you can do is just a simple search.

When you start typing keywords into the search bar, the Instagram algorithm spits out popular alternatives that have worked before.

Put yourself in the mind of a searcher and niche down until you can find tags that can work for your business.

So if you’re an affiliate for a hosting company, web hosting will be too competitive if you’re just starting out.

Something like WordPress hosting or WordPress e-commerce hosting is a good start.

That’s because very few people would be competing for those keywords.

When you include a hashtag in your Instagram post, you’re asking Instagram to rank your post for that tag.

The problem with this is that they’re only nine slots up for grabs on mobile which is the platform that dominates usage among users.

To get into any of those nine spots, your posts need to show better engagement that those already ranking.

That’s why it doesn’t make any sense to compete with posts with millions of likes and thousands of comments.

Especially when you’re a small brand, so start small and target those low hanging fruits.

Another way to find winning hashtags is looking at what competitors are using in their affiliate posts.

You can bet you’re not the only one promoting that fancy jacket or that wristwatch.

There are others who’re already making affiliate income from those products.

So go through your competitor’s posts and start using their hashtags.

So How Many Hashtags Should You Be Using?

Of course, if you’ve been following through up till now, you should have gotten a lot of hashtags to use.

There’s one question many marketers have on hashtags and it’s about just how many should they be using.

It’s a good question to ask because people don’t want to get caught spamming ‘cause they’ll get shadowbanned.

Instagram isn’t as strict as Twitter on the number of hashtags you can include in a particular post.

And for now, the limit on Instagram is 30 hashtags in each caption but some marketers think it’s not enough.

But you don’t really need thirty hashtags or more than that for all your captions if you’re doing it right.

You need to find what’s just perfect for your brand, and there are two ways to get this done.

The first way involves going to your competitors for help again.

So look at how many hashtags they’re using in their captions and check how it’s affecting engagement.

Are they getting more engagement with fewer hashtags or is it with more?

The second method is looking at your own Instagram account, so separate your posts into two halves.

Check how successful posts with more hashtags have been and how those with less have been also.

There are different Instagram analytics tools you can use, both free and paid options.

You can start with free or trial options for your account and that will still be okay.

And there’s a particular problem many marketers, especially less experienced ones have with using many hashtags in their posts.

It’s very difficult to know the hashtags that are driving engagement, you’ll need to do lots of A/B testing.

That’s why it’s advised to start small and move from there.

Can You Add More Than 30 Hashtags In Your Posts?

There’s always that little crowd out there that wants to try how things will be if they go overboard.

And if you’re looking for a one phrase reply, well yes you can.

If you add more than thirty tags before posting your photo or video, you’ll get an error message.

But there’s a little tweak you can use and here’s how it works.

You need to post your photo or video with no hashtags in the original caption.

Yeah, leave that space empty for now, and then move to the comments.

Copy and paste 30 hashtags into a comment of your post.

Then edit your original caption and add an additional 30 hashtags in there.

This brings the number of hashtags you’ve used in one post to 60, surpassing the Instagram limit.

So that’s done, but here’s a little advice, if you really have to use up to 60 hashtags, use spacing.

You don’t want your post looking spammy which is something many affiliate marketers are associated with.

If people see you’re trying too hard to earn a commission, they’ll begin to doubt the value of the product.

And it wouldn’t matter if you were genuine in your review.

So try not to look like you’re selling something, let your posts help people buy.

Any Other Tips For Using Instagram Hashtags?

You can bet they’re. Hashtags are the only way to drive Instagram traffic to your posts.

So we can’t really say everything about them.

But one tip you should be using to make your posts more effective is matching them with the right photo.

If people can connect your hashtags to your photo, it will improve your click-through-rates as people would want to find out more.

It’s normal to get confused when you’re just starting out with this, but do a search with your hashtags.

You’ll see the top photos that are ranking for those tags and that will provide direction.

When you’re studying the grid for direction, look out for what everyone is using.

What’s similar about all the photos or videos that are using those hashtags.

These elements are what you need to implement into your own posts so that connection will be there.

A second technique is using hashtags that are trending.

If a hashtag is trending, that’s a huge chance right there because so many posts won’t be optimized for that tag.

So do a good job with yours, get the engagement juice to your posts and rank for that hashtag.

There are two ways to get this done, the first is using hashtags that are directly related to your product.

So let’s say the product you’re promoting is a very cheap web hosting plan.

A good time to jump on that trend will be when something like $1 hosting is trending.

The second method is doing it when hashtags not directly related to your industry are related.

Call them shoulder niches if you like.

So if site speed is trending, fast web hosting is a way to improve site speed.

So there’s nothing wrong with using “related” hashtags.

How To Break Into The Top Posts Section Of Instagram

When you do a search on Instagram, there are nine posts ranking in the grid for that search term.

Appearing on this grid is like appearing on the first page of Google, you’ll be getting all the traffic.

The algorithm is responsible for determining what posts occupy the first nine spots and the ones that should be pushed down.

Of course, Instagram hasn’t revealed the script they’re using, so it’s all down to doing what has been proven to work.

One key tactic is improving engagement, and a lot has been said about that already.

Getting enough likes and publishing content that makes people want to leave comments are some techniques for boosting engagement.

But a key factor not many people talk about is consistency, maybe because it’s not exciting to do so.

Very few people have the patience to do the hard work.

That’s why there are a lot of people using sleazy tactics and getting themselves banned.

You’re not going to rank your affiliate posts in your first week.

But to have a shot at success, you need to be consistent.

Use your hashtags, especially your winning hashtags in different posts.

Once you notice they’re starting to get a little engagement, you can start including some medium and high competition hashtags.

Using Everything You’ve Learnt

There are many tactics that have been outlined in this post.

But there’s no magic pill that will change your affiliate fortunes overnight if you start using them.

The effect of these tactics on your Instagram account will only be noticed when you’re using them together.

So make use of the followers you already have and as you implement these techniques you’ll get more.

Use the techniques to improve engagement on your posts.

Creatively search for those hashtags that generate interest and use them.

And don’t use hashtags just to reach the Instagram limit, if it’s not necessary, leave it out.

That’s it, affiliate marketing on Instagram can make you money, but that’s if you know how to do it.

Well, now you do.

Social Media Marketing Strategy and How It Can Make Money for You

There are so many ways to get customers for your business today.

You can divide them into offline and online marketing strategies.

When you’re marketing online, social media is one of the largest channels you can use.

A social media marketing strategy is a plan that covers everything you need to do to attract customers on social.

If you fail to plan, then you’re planning to fail.

So if you’re running a social media campaign without a strategy, you’re just wasting your time and money.

But you should know how to write it, so here’s how to create a social media marketing strategy.

How to Set Your Social Media Marketing Strategy

There are several things to take into consideration when creating one and here are some of them:

  1. Know Your Goals
  2. Look at What’s Working
  3. Work on Your Accounts
  4. Look at Your Competition
  5. Create a Content Marketing Plan
  6. Know Your Channels
  7. Create Buyer Personas
  8. Budget and Delegate
  9. Test and Tweak

How to Set Your Social Media Marketing Strategy

1. Know Your Goals

This is the first step in your social media marketing strategy, it should be the first thing you do.

If you don’t identify your goals, how will you know if your campaign is succeeding or failing?

You won’t be able to react if it’s failing and there’s no way you’d be able to measure ROI.

It’s as good as pouring water into a basket, it’d never get filled.

Your marketing goals should be aligned with your business goals so you won’t just be chasing shadows.

Identify the important metrics you need to track like conversion rate and forget about things like likes and shares.

Your goals should be things you can track and measure.

They should be things you know you can achieve.

Don’t throw everything on the wall and hope something sticks.

And you know you’re working with time, so write down the exact dates you want to achieve those goals.

Make sure you actually write those goals down, maybe on paper or on a computer.

It makes you want to commit to the goal and don’t have too many goals in your plan.

Most times, too many goals will get you frustrated and you’d end up achieving nothing.

2. Look at What’s Working

Except you’re a new business with their first page or profile on social media, there’s something working for you.

And there are some things working against you.

Figure out who’s already connecting with you, and try to use analytics to discover what they’re interacting with.

Is your target in love with your short posts or quotes or even your images?

It’s something you should want to know.

Check how your audience is using your platform.

Are there more mobile viewers than desktop viewers?

Knowing this kind of information is key for your mobile optimization efforts.

Because if you don’t, you’d scare your visitors when they finally get to your landing page.

Another thing you should find out is the member of your team that’s running your social media accounts.

Even if it’s a mini team running it, how well are they doing?

You should look for their strengths and weaknesses to decide if it’s something you can live with.

You may later decide to outsource management to an agency to implement your social media marketing strategy.

And look for the impersonators, the guys who can give your business a bad name if you ignore them.

Most social media companies give verified badges to people and companies to protect against impersonation.

You should get one of these badges also to ensure your fans don’t mistake a parody account for yours.

When you’re done with auditing, if you can’t figure out how a particular account is helping your business, delete it.

It’d help protect against spreading yourself too thin so you can focus on the platforms that get results.

3. Work on Your Accounts

The first thing to do is to build and update your account having in mind where you’re supposed to be.

Are you going to achieve your goals with the accounts you currently control?

That’s the kind of question you should be asking yourself.

If the answer is no, then it’s time to get to work.

Make your accounts attractive and let them show the huan side of your business.

You’re not going to have the opportunity of installing a checkout page on your Facebook page.

So you should make visitors to your Facebook page willing to click on your checkout page.

You need pictures for this, lots of pictures.

Every company has a story, right?

How the business started and how it’s grown over the years.

Maybe you already have this information on your site’s about page.

But many of your page’s visitors don’t know about it.

So you should use your social accounts to tell that story so people will want to connect with you.

One way to have attractive accounts is to look at other accounts that are already doing it.

Those accounts don’t have to be owned by companies in your niche, any good account is fine.

When you’re updating your account on a particular platform, you should promote that page on your more active accounts.

People who connect with you on the other platforms will be able to do same on the updated one.

4. Look at Your Competition

On social media, there are two ways you can react to your competition.

The first involves spamming their pages to death so they can get a ban or some form of punishment.

And the second involves learning what’s working for them and being 10x better so you’d beat them at their game.

The first reaction puts you in danger as that spamming action can backfire and you’d be banned instead.

The second is a better reaction as it’s completely white-hat and teaches you the tactics that currently work.

You’d copy how your competition is applying these tactics and apply it to your own business.

Compile a list of names of your competitors that are winning in your industry.

Don’t compile a large list so you won’t be overwhelmed.

Just five names are fine for a start.

Look at metrics that scream “good engagement” on social media.

I’m talking things like number of shares as compared to the number of followers.

Something like posting frequency is also a great metric to consider.

You’d be posting lots of content on your pages to compete, so look at the content.

Do they have power words that get people to click on their copy?

Are they using humorous copy in their content?

What’s the response of the fans to this type of content?

When you’re gathering all this data, it’s good to know what you’re getting are just estimates.

Except you have administrator access to those competitor pages, you can’t get the exact metrics.

So try to work within those estimates as much as possible.

5. Create a Content Marketing Plan

Content marketing is one of the key parts of your social media marketing strategy.

I mean, anyhow you choose to look at it, you’re going to be marketing on social with content.

And that’s content marketing, right?

To develop a proper content marketing plan, start by looking at trends in your industry.

It’d help you set your priorities and focus on what works.

No matter the niche you operate in, engaging content always works, look for how you can start using it.

Don’t try to game the algorithm of any social media platform as it’d get you hurt in the long run.

If your content marketing plan isn’t focused on generating leads, boosting sales and improving customer loyalty, it’s time to change.

There are different types of content you can use in your plan.

But for social media, sticking with options like infographics and webinars are a great start.

Your social media handles are not the best places to submit your monthly white paper reports.

People are rather interested in more descriptive forms of content like images and videos.

And make sure the content is evergreen so it’d bring you gains even in the future.

Set a budget for content creation, you should get the best writers and bloggers for your budget.

You shouldn’t compromise on the quality of writers in-charge of telling your brand story.

You should commit to a regular posting schedule so you’d keep followers engaged all the time.

I mean, check your top competitors and you’d see they’re consistent at what they do.

And draft a promotion strategy also, it’s part of every content marketing plan.

If you’ve written all that content, and people don’t get to see it, your effort is wasted.

6. Know Your Channels

You shouldn’t implement your social media marketing strategy on every site out there.

Your ideal customers don’t hang out on all of them and that’s something you should know.

That’s why you need buyer personas anyway but more on this later.

A platform like Facebook is like an all-rounder, so your text, image and video content will work there.

It also has more ad conversion tutorials than any other platform, so you will get help when you need it.

Instagram is your ideal platform to show off sharp images and videos of your products.

You can also hire Instagram influencers with a large following in your industry to promote your business.

Pinterest is also an image based platform but it’s better for explanatory images.

So if you want to show off how you worked with your recipes, Pinterest is where to go.

Twitter is perfect for you if you’re all about sound bites and short quotations.

If you’re a humor blogger, Twitter is the perfect place to drop your teasers.

So know the benefits of each social channel, and go for one that fits your content marketing plan.

7. Create Buyer Personas

Everybody can’t buy from you, it doesn’t matter how good you are at marketing.

Buyer personas are a representation of your ideal customers.

They let you know who you should be spending more time interacting and engaging with.

Buyer personas help you understand your customers better, you’d know what they need and love.

You’d tailor your content specifically for that market, so this will affect your content outsourcing decisions also.

If you’re already getting engagement on your social accounts, you should look into your analytics.

Check for the demographic data of those who’re engaging with your pages and other similar data.

If it’s a new account, then competitor data will help here to let you know the market to target.

When you’re done with your little research, you’d discover you have your buyer persona and your negative persona too.

Negative personas are people who are just not interested in what you have on offer.

It’s nothing personal actually.

An avid swimmer won’t care so much about your fast running shoes.

But someone who’s participating in a marathon, you can bet they would!

A fast way to develop buyer personas is interviewing customers.

You can use your newsletter or a mini blog post and ask for what they like most about your business.

And what they’d like to see also.

8. Budget and Delegate

Except you’re doing it all by yourself, which is time-consuming and practically impossible, you need a budget.

This will enable you cover hiring costs.

Start by looking at the tactics you’ve decided on applying into your strategy.

This will influence your decision in so many ways.

Then make a list of all the tools you’d need to quicken implementation.

In digital marketing, a social media marketer is as good as the tools in his arsenal so don’t ignore that.

Some of these tools will have trial periods or free alternatives so you should start with those.

But that depends on whether the free alternatives will be able to perform the tasks in your tactics.

That’s why you need to develop the tactics first.

Remember to budget for how long your campaigns will be running.

Or if you don’t need the tools monthly, do everything you need with them in a month and unsubscribe.

You should start with the tactics with the fastest ROI like advertising so you’d get spare cash to reinvest.

And delegate these tasks so you’d get more done.

Two people working on the same project in your strategy causes confusion and you don’t want that.

9. Test and Tweak

As you run more social media campaigns, you’d get perfect at the art.

Practice makes perfect and not the other way round, right?

That’s the mindset you want to have after hitting start on your campaign.

Once you’ve implemented your strategy, your insights or any other analytics tool on the social platform you’re using is what you should be looking at.

Look at the results you’re getting and compare with what others have reported.

In some industries, a 2.5% conversion rate isn’t really bad, though it could get better.

If there’s a tactic that’s not achieving full potential, you should adjust it and monitor results.

A/B testing is what you want to do at this moment.

And if not broken, don’t try fixing it, so if a tactic is working for you, stick with it.

So you now know the techniques to use when developing a social media marketing strategy.

Here are four strategies you can use with these techniques.

  • Chatbots

Customers love to know that their voices are important.

They want to know that you’re making it easy for them to complain and get their queries solved.

That’s why you need chatbots.

There’s nothing to fear, there are now chatbots that perfectly integrate with your favorite social platforms.

There are tools that help you develop these bots on your own without coding knowledge of any kind.

These chatbots can take orders directly from platforms like Facebook messenger and Facebook comments.

And they work seamlessly with most payment systems too.

  • Build Communities on Social Media

Building a passionate following on social media is a great sign of success on any of the platforms.

You can do this by making sure prospects can reach and contact you.

The chatbots you installed in the first tip will make this happen.

Tell your story on social media and make sure it’s something readers can connect to.

State why your business is different from others in your niche and how you’d help your customers’ lives or businesses.

Make sure your profile is updated with a link to your site so people can find you.

And stay committed to your content marketing strategy.

Success on social media isn’t a hit and run thing.

  • Go Live

You can now offer live broadcasts to your audience on platforms like Facebook, Twitter and YouTube.

The idea has taken off across industries and most influencers seem to be using it these days.

It’s a strategy that reveals the human side of your business and makes you want to engage with customers.

You should be bringing people closer to your business.

And going live is one way to do that, it also helps you create memorable content too.

  • Use Your Loyalists

Acquiring a new customer is good for your business but it’s more expensive than keeping an existing one.

So your existing customers are more likely to buy from you.

They trust you that’s why they keep coming back.

You can make more money from them by encouraging them to share their experiences with friends who’d be interested in your product.

So you make your customers happy, and they refer you more buyers.

A win-win situation if you ask me.

A social media marketing strategy is what you need to win on social media.

It’d get you followers and make you money.

Now you know the tips and some of the strategies to use.

On-Page SEO and How to Properly Optimize Your Pages

There are two parts to SEO, on-page SEO and off-page SEO.

When you talk about off-page SEO, you’re talking about things like backlinks that aren’t really in your control.

And it’s true, you can’t force people to keep or remove your links from their sites, it’s left to them to decide.

That’s different when you’re dealing with on-page SEO.

On-Page SEO depends on how well you can work on the content and code on the page itself.

If you do a good job optimizing your pages, you’d be ranking higher on the SERPs.

So how do you properly optimize your pages?

On-Page SEO Techniques

What Are On-Page SEO Techniques?

There are tons of on-page SEO techniques you can use, let’s look at some of them:

  1. Optimize Your URLs
  2. Use SEO-Friendly Title Tags
  3. Make Your Content Visually Appealing
  4. Work on Your Subheads
  5. Apply Outbound and Inbound Linking
  6. Improve Site Speed
  7. Practise Keyword Research
  8. Make Your Pages Shareable
  9. Raise Your Click-Through Rates

1. Optimize Your URLs

I’m talking about your permalinks here, the first rule is to make them readable.

URLs with too many funny symbols and characters make it harder for searchers to guess what your post is about.

To win other competing sites on the SERPs, you want to make readers eager to click on your page.

Secondly, you should have your target keywords in the URLs.

That just makes it easier for searchers to see if the sites coming up correspond with their query.

Nobody is going to click on your SEO post if your URL says Facebook ads.

And when there are no anchor texts for your URLs, the link is shown.

So you want a descriptive link when that happens.

If you’re deciding on whether to go for a shorter or a longer link, I’d advise you choose shorter.

Shorter links are easier to copy and paste and make sharing on social media a breeze.

Yeah, someone can still copy a long link, but how many people want to go through all that trouble?

And you might say that tweet or that Facebook share you’ve missed out on doesn’t matter.

But when it comes to SEO, every like, every share, every tweet does count.

Another point you should take note of are the stop words.

You don’t need to include them in your URLs all the time.

If they aid readability, it’s fine to have them there.

But when they don’t, take them away and keep your URL shorter.

Also, use fewer folders when setting your permalink structure.

Link complexity won’t make you rank higher.

2. Use SEO-Friendly Title Tags

Just read the core areas of Google’s SEO guidelines, and you’d see how important the title tag is for SEO.

But just to be sure you know what we’re talking about, let’s discuss what a title tag represents.

The title tag is actually your page’s title, but in HTML format which can be read by the search engines.

Title tags are only visible when someone gets to your site through the search engines not direct or referred traffic.

Your title tag can also be seen on social media and on browser tabs.

It goes a long way to convince a visitor whether to click on your page or not.

That’s why your tag should be SEO-friendly.

You should include your keywords in your title tag, but don’t act like a spammer.

Keyword density stopped working years ago, do it now and get banned.

You should also research to see what other websites are using.

Ranking websites I mean, the top guys you want to beat.

If they’re ranking high on the SERPs, it’s obvious they’re doing something right.

Look at how well their title tag is optimized and do something 10x better.

Of course, your tags should be readable.

Search engines will only rank, it’s humans that are going to be reading, remember?

And stay within the approved title length.

Google gives a 70 character limit to the entries within the title tag.

If you go beyond that, a part of your title will be truncated, and that’s bad for the user experience.

3. Make Your Content Visually Appealing

Google is working harder every day to ensure that only user-friendly sites occupy its first page.

That’s why introductions like RankBrain are becoming more and more important.

Visually appealing content is one that has enough images and video files to make it interesting.

These additions improve the engagement rates on your website.

And it just makes sense that Google will rank a site with higher engagement than those without.

When you’re using images, you should try to get your own original pictures.

This helps you in two ways-firstly, you’d avoid any problems with copyright.

And people will associate and remember your site more for an original photo than a generic stock photo.

Creating images from scratch with tools like Photoshop and Canva can make them bloated.

And this isn’t good for your page load time, especially if you’re on shared hosting.

So use image compression tools to ensure those pictures are well optimized.

You’d have visitors from across different platforms on mobile and desktop.

So you should check if your images are properly fitted on both devices and make changes if they aren’t.

For your videos, you may want to go for self-hosting options if you’re on a fast host.

It grants you access to more complex data so you can see how people interact with your content.

If you’re not, you still have access to the world’s number one video sharing website.

I’m talking about YouTube here, it gives you access to more viewers but fewer metrics to analyze.

Google also loves this as it makes your page appear rich in information.

So you’d be rewarded with higher rankings.

4. Work on Your Subheads

While your title gives a general idea of what your post is about, your subheads go further.

They highlight what each paragraph is talking about and that improves engagement.

You should wrap your subheadings in H2 tags for SEO gains, it helps the bots get the key points.

If you don’t know why you should care about subheads, they make your reader stick around and that’s something important.

Some subhead blunders to avoid include using subheads that don’t make your readers curious.

I mean plain, boring subheads that don’t pique interest.

Another one is using subheads that reveal the content of the paragraph.

I mean, if readers know everything about a post just by looking at the subhead, why should they dig deeper?

I know you don’t want to annoy those who’d love to scan your content.

But you shouldn’t be giving away everything, leave a part that’d make the “scanners” come back.

A subhead like The Fastest Way To Get Traffic makes people want to click more.

So here’s what to do to start writing subheads that keep readers on your site: just write normally.

Yeah, that’s the first step, writing subheads should be part of your editing phase.

At that stage of you’re writing, you’re sure of the path you want your post to take.

Then find out what ideas you want to pass with each paragraph.

Take note of the emotions that will fit that paragraph, it may be fear, pain or greed.

Then craft your subheads using words that carry those emotions and the ones that create curiosity.

5. Apply Outbound and Inbound Linking

No matter how knowledgeable you are on a topic or subject in your industry, you can’t know it all.

You’d need to link out to other resources that you know will help your readers.

It shows you’re not selfish and it even creates friendship with the bloggers you’re linking to.

Don’t be scared that your readers will abandon your site after hopping on the link.

You can always set the link to open in a new tab if that’s your fear.

Outbound linking also helps Google judge how authoritative your post is.

If you’re linking to spammy sites, it’s possible that you’re a spammer yourself.

And if you’re linking to quality sites, that’s proof that your site is one that can be trusted also.

This phenomenon is called the link neighborhood effect, so spammy sites link to other spammy sites and vice versa.

Once you’ve linked out to a site in your post, send the blogger a mail telling him you featured his site in your post.

That’s one good technique to get backlinks these days.

And as word spreads about your post, you can bet that you’d be acquiring more links.

The second part of an on-page linking strategy is internal linking.

There are some posts on your site that most webmasters just won’t link to.

I’m talking about some of your directory pages and your affiliate pages if you have any.

These are the pages you want to internally link to.

It gets the link juice flowing through all the pages of your site giving each of them the needed boost.

6. Improve Site Speed

No one will want to wait for a slow loading site.

We live in a world of instant gratification, so everything happens at the click of a button.

To improve your site speed, you can start by reducing the number of elements on your pages.

Do that and apply proper CSS styling and watch the boost in your average load time.

Secondly, you should enable browser caching to make things faster and also save server resources.

Here’s how it works- everytime someone clicks on a page on your site, their browser downloads everything.

I’m talking about all the HTML, stylesheets and JavaScript files.

Repetitive downloading of all of these take time and reduce your allocated bandwidth.

When you enable browser caching, a copy of your pages is saved on your visitor’s browser.

So they don’t need to download the same page over again each time they want to view the contents.

If you’re on WordPress, there are free plugins that help with caching you can use.

Also, your bulky images should be optimized for the web.

And when you’re not sure which format to go with, stick with JPEG.

The number of plugins on your site could also contribute to your site speed.

Too many plugins slow down your site as each comes with their share of bulky code.

Reducing HTTP redirects is another option to consider.

Apart from reducing your site’s speed, it’s also bad for user experience.

You should also be using the services of a content delivery network to serve content to users.

A content delivery network is a system that distributes your content around servers across the web.

So visitors are served with your content by a server that’s close to them.

7. Practise Keyword Research

One way to know that you’re doing proper on-page SEO is when you see your site ranking for keywords that are not your target keywords.

After publishing a new post on your site, don’t expect it to start ranking for its target keyword immediately.

It should start ranking for low competition or what marketers call long-tail keywords first.

The problem with targeting too many high competition keywords with one post is that you end up ranking for nothing.

That’s why you should sprinkle long-tail keywords in your content.

But, what’s a long-tail keyword?

It’s a keyword that’s normally of low search volume and with very few quality sites ranking for the term.

You can find these keywords by looking at modifiers for seed keywords.

Seed keywords are the high-competition keywords you don’t want to target.

An example of a seed keyword is make money online.

It’d take ages for you to rank for that keyword and the results you get may differ from your projections.

Some of the people searching for that keyword may not have the skills to make money online using your methods.

So you have people bouncing off your site because you’re not giving them what they want.

But adding a modifier “with YouTube” changes that keyword to how to make money online with YouTube.

Now you have a targeted audience willing to apply your techniques.

You can also find long tail keywords by searching through niche forums and looking at the questions people are asking.

And don’t ignore LSI keywords.

LSI is short for Latent Semantic Indexing and LSI keywords help Google to know what your page is talking about.

For instance, apple fruit is different from Apple Inc.

So using LSI keywords or synonyms like computer makes your page clearer.

8. Make Your Pages Shareable

Social media, yeah everything from Facebook to Twitter, Pinterest and Instagram.

If your content gets viral on one of these platforms, you can only imagine how busy your site will be.

You can start by creating shareable sound bites from your posts.

If there’s a key point you want readers to take note of, sound bites can get it done.

You can use plugins like Click To Tweet to create beautiful boxes you can embed those quotes into.

If you published an interview, you can share the sound bite on your blog and ask your guest to share.

That’s using one stone to kill two birds or links if you like.

To make your posts shareable, cute images are options to look at.

Social media is all about sharing your beautiful pictures and experiences.

Most people use a filter to polish everything they publish on their pages.

So to get people to share your posts, create a beautiful and original thumbnail to go with the share request.

And if you do a lot of explaining, videos are a must-have also.

Billions of videos are watched on YouTube daily, just imagine what you’d do with even 0.1% of that traffic.

You can create your videos and hand them over to video aggregators.

A video on a page makes it appear rich in its topic and is good for on-page SEO.

If you’re on WordPress, social plugins that are responsive are things you should install.

They make it easier for your visitors to simply click to share.

9. Raise Your Click-Through Rates

You need lots of backlinks to get on Google’s page one, that’s off-page SEO.

When you’re on page one, on-page SEO takes over.

So the first page is any SEO’s game.

And Google lifts and lowers pages on the SERPs based on a metric called Click-Through Rate.

This means that the more people click on your page to read your post, the higher it goes on Google.

And if too many people ignore your content, it goes down.

To get more people clicking on your result, you should look at AdWords ads.

Google is pushing organic content down in the SERPs and ads are winning above the fold.

If an advertiser is still spending to keep his ad running, it means it’s working.

Look at the exact words they’re using and try using them or their synonyms in your title.

You should use power words that indicate speed and time.

Examples are fast, in a week, now and immediately.

And use these words in your meta text also.

The meta text also influences CTR and it’s a platform to use more characters than allowed in your title tag.

On-Page SEO is all about tweaking how well your page is optimized for users and search engines, and now you have some tips to use.

Growth Hacking Strategies to Get More Customers

If you still haven’t heard, eight in ten businesses in the US fail in the first year.

So it’s clear that the pundits are right when they say starting and running a business is a risky venture.

Well, that element of risk is why you need the knowledge of growth hacking strategies.

Growth hacking is a systematic process of identifying the most efficient ways to grow a business.

So, a growth hacker says, if we can do it in two days, why spend five?

A growth hacker doesn’t believe in reinventing the wheel.

He uses already proven strategies to be faster, more effective and more efficient at achieving his goal.

Converting leads to customers is one of the core goals of most businesses.

And there are growth hacking strategies to get that done.

These strategies are divided into different phases.

They cover attracting the visitor, converting the visitor into a lead, and making the lead a buying and repeating customer.

Growth Hacking

What Are the Main Growth Hacking Strategies?

Let’s look at the growth hacking strategies that cover attracting potential customers:

  1. Blogging
  2. Guest Posting
  3. Guestographics
  4. Forum Marketing
  5. Email Marketing
  6. Focus on the Now Buyers
  7. Use Packaged Information
  8. Follow Up
  9. Testimonials and Case Studies

1. Blogging

A blog is a regularly updated website or web page.

And, blogging is a great growth hacking strategy to improve your business.

If you’re constantly talking about how you solve the problems in your niche, you’d develop a huge following.

If you’re not using your blog to attract customers, you’re definitely missing out on the potential.

Start by using your call-to-action.

Let’s face it, most people on the internet need to be told what to do, they need direction.

So if you want their email address, don’t think they’d subconsciously leave it before closing that tab.

Ask for it, show them where to drop it, and why they should drop it.

Make your blog posts visually appealing by including images that make visitors want to stay.

With a longer time on site, people would look at other pages on your site.

And they’d stumble on your product/money pages, which is what you want.

One thing you shouldn’t ignore on your blog is proper SEO.

There are many ways to drive traffic to your site, but you don’t want to ignore the search engines.

I mean, who doesn’t like free traffic?

One SEO technique you’d love is playing with keyword research.

There are billions of queries on Google every day but you can’t target all of them.

You should only aim for those low competition keywords that you can win.

Another tip you should use is creating only expert-style, high-quality posts.

Expert posts are mostly evergreen posts so your ideas will be around for a long time.

As people come to know you as an authority in your industry, they’d buy more of your products.

2. Guest Posting

Guest posting is the digital marketing practice of publishing an article on a blog you don’t own.

And it makes perfect sense to do this when growth hacking.

Look at this, when you start or try to grow an existing business, you don’t have that many followers.

With guest posting, you can get access to another audience that might be interested in doing business with you.

You can do this with your bio and links to your own site.

Different bloggers have their own rules, so you should ask for the number of links you’d be allowed in your post.

In your bio, you don’t want to spam-promote yourself, add some personality too.

People should know a bit about your everyday life before the promotion.

And don’t sell on your bio, you should direct those who click on your link to a landing page.

That’s where they’d know more about you and how you can help them or their businesses.

You’d achieve the greatest benefit if all external links to your site are pages that are unique to the guest post readers.

But how do you land the guest post itself?

I mean, it’s not as easy as emailing the blogger and asking for one, right?

Well first you get noticed, hang around in their comments section and provide meaningful comments.

Then you email the blogger and appreciate her for the stuff she puts out on her blog.

When you sense a bit of familiarity, you ask if they accept guest posts, and you pitch your idea.

Protip: check the blog’s archive to be sure you’re not pitching a subject that’s already been covered.

3. Guestographics

Maybe you’ve come across the term before, or maybe you’ve not.

But just to be on the safe side, guestographics are infographics that are used as guest posts.

So how do you get your guestographic to spread so those customers can find you?

Well, you need to put in the work, it starts with publishing a jaw-dropping infographic.

I mean an infographic that has information that’s relevant today.

Maybe infographics are not the most efficient way of promoting your business as the growth hacking definition says.

But it is one of the good ways.

Your infographic shouldn’t have too much data points so it doesn’t become overwhelming to digest.

When you’re done with the infographic, it’s time to find sites that will publish it.

Just input your keyword into Google and look for those sites that have only text results for your post.

Most of them will definitely love an accompanying infographic.

But the problem is that publishing an infographic without introductory content doesn’t sit well with readers.

So you need to take that part of the campaign and end your pitch with a promise to write an introduction.

And a unique one at that.

Once your infographic starts getting published on other sites, more people get to see it.

And then you have the aggregators and roundup guys that’d be interested in it.

Make sure you leave your site or contact info on the infographic so prospects can reach you.

You’d normally do this at the top or bottom of the infographic where you’re sure even people who scan through will see them.

With your guestographic, you can develop a relationship with bloggers who accept to publish it.

And that marks the beginning of more exciting things to come

4. Forum Marketing

You know those your niche forums, subreddits and all that.

You can actually use that to build a following, that’s what forum marketing is all about.

The rule with forums is simple, don’t try to spam your way into being a top affiliate or product seller.

It just doesn’t work, and you’d be kicked out faster than you imagined.

Forum marketing starts with finding the right forum ‘cause let’s face it, some forums are just not worth it.

The right forums are the ones with low amount of spam posts.

You don’t want to join a place where everyone wants to sell something by sacrificing quality contribution.

You can look at forum reviews to help you choose one that’s active and interactive.

Then sign up, input your details and have a profile picture so people can see your personality.

Then read and listen, read the guidelines or the rules and listen to what the community likes and dislikes.

Once you’ve gotten used to the forum, start helping, start providing answers to questions.

You should keep doing this until your face is a bit familiar on the forum.

Then, start promoting your site or product when you know it’d help answer those questions.

This is important because promoting hosting when an SEO question is asked will be qualified as spam.

If people see that you’re just trying to help, they’d have no problems with clicking your links.

People don’t like it when you’re trying to sell them something, or when you’re more concerned about your gains.

Now look at the growth hacking strategies you can use to convert those visitors into leads:

5. Email Marketing

Now that the visitors know who you are, you still can’t rush things yet.

You need them to keep coming back for tips and advice to have a shot at selling to them.

The best way to do that is grabbing their emails and promoting your content to them.

But almost every site and blog asks for those emails, how do you get people to give you theirs?

Firstly, make your buttons interactive ‘cause that’s where people are going to click.

And make them the color green too, that gives a subconscious “go” order to your readers.

Make it simple for them to enter their email address also, a small and conspicuous box is okay.

Don’t put too many fields for your user to provide entries to, you’d get that later.

I mean, you’d get to know your subscriber’s country, sex and other unnecessary details as you interact more.

That kind of entry is not what you want on your opt-in box.

Be clear about what you’d be sending to their inbox.

If you’d be promoting affiliate offers and all other stuff, let them know.

And put them in control of what they can receive and what they can’t, don’t decide for them.

When you’ve gotten them on your list, you need to maintain them.

I mean warm them up for your offers.

Start with mailing them at least once a month with new tips, industry reports and blog posts.

Segment your list based on their likes and dislikes so you’d know the kind of posts to promote.

Now it’s time to make those leads buying and repeating customers, here’s what you can do:

6. Focus on the Now Buyers

Here’s the thing, you can’t have a 100% conversion on your email list.

It’s not going to happen, it’s just impossible.

And remember you don’t have too much marketing resources, that’s why you’re a growth hacker, right?

So when you’re promoting, just dive into that “ready” market.

How do you know the leads that’d buy right now if you pitch your product?

Start with those who open your emails.

As you get better at growth hacking, you’d learn how to improve your email open rate.

But you can’t wait for that, start with those who’re already opening your emails.

Check for leads that interact with the links in your emails, maybe they’re leaving there to your blog.

Also look for those inquisitive leads.

The ones that send you an email for help after you publish a post.

I’m talking about those leads that are actually doing and applying the tips you’ve been giving.

They’d need help at some point, and that’s where your product will come in.

Since these leads are ready to buy, convincing them to leave their credit card details won’t be difficult.

All you need to do is explain how your product will help solve their problems.

Make it easy for them to understand how it works so they’d know how they’d move from point A to B.

These group of leads are the ones you can put on a free trial.

There’s nothing to lose.

They’re interested in your product and buying becomes easier when they can experience things for some time without paying.

7. Use Packaged Information

There’s something called information overload.

It refers to the practice where people consume lots of information without really applying any of them.

So they know so much and do so little.

But you won’t face the problem of information overload with your list if it’s well segmented.

Once you’ve done that, you should send ebooks, webinars and audio records to a segment of your list that really needs that information.

But to win with packaged information, you shouldn’t give away everything.

Show some results without the growth hacking strategies you used to achieve them.

Let those leads be eager to find out how you got the results you claim.

And this is where pitching your product or service will make sense to them.

Or if you’re giving away everything, offer to give away easier strategies to leads who are willing to pay.

Everyone loves a shortcut so that’s also an inviting offer.

Another tip to use is to encourage your leads to share your newsletter with their friends.

If they have friends with the same problems, that’s an easier way to get them on the same segment in your list.

And with all forms of information, so you get the results you need, make it top quality.

Use images, bullet points and other enhancements to aid explanation.

8. Follow Up

People are busy, so you should take that into consideration when assessing your results.

Following up, as a growth hacking method, isn’t disturbing your lead, except you make it so.

A harmless inquiry to know why they haven’t taken you up on the offer will do no wrong.

Maybe they tried and gave up, it’s not always their fault, sometimes it’s yours too.

Something as simple as the pay button not responding or your checkout page being slow to load can frustrate leads.

So don’t always assume they just gave up on your offer, reach out and find out why they did so.

Sometimes leads don’t buy because they don’t think your product can solve their problem.

Maybe you weren’t about to highlight the features and benefits of your product well enough.

You can follow up and ask for the particular problem they want solved.

If it’s something you can handle, you explain how you’d get the job done.

Make sure your emails have that personal feel to it even though you’re sending them out with software.

Nobody feels good knowing that a robot with no feelings is the one chatting them up.

You can hire a virtual assistant from a freelancing site to provide that personality.

And when following up, there’s a number you should aim to stay below.

Don’t follow up more than three times so you won’t be marked as a spammer.

This is not something you’d want to risk, trust me on that.

If too many people flag your mails as spam, most email marketing companies will want nothing to do with you.

And that’s bad for your outreach campaigns.

9. Testimonials and Case Studies

Yes, you want to get more customers so you’d get money.

But breaking news, no one cares about you.

Admit, we all care for ourselves first.

So nobody will buy your product if it’s crap, they want to get their money’s worth.

That’s why you need to show that your product or service works.

One of the best ways to do that is by showing leads testimonies from people it’s worked for.

And showing snapshots of how it worked.

That’s why testimonials and case studies are growth hacking strategies you should be using.

To make sure your case studies work, you need to show some before and after pics.

Show how poorly a person or their business was doing before they used your product.

And how things have changed since then.

People want to see results so show them that.

One good thing about case studies is that they widen your reach.

Blogs in your industry may feature your case studies if you were able to achieve amazing results.

It’s good for you as this exposes your business to newer groups of people meaning more customers.

To make sure you don’t miss out on those features, include links to your product description page or checkout page in the case study.

If you’re as good as the case study says you are, people won’t mind searching for your site.

But you just have to make it easier for those prospects.

And that’s why you should have those links there.

To win in today’s business environment, you need growth hacking strategies, and this post has nine of them you can use.

Content Marketing and Its Different Types That Drive Traffic

If you’ve been marketing online for some time, you’ve probably seen the phrase content marketing.

Before the advent of the strategy, business relied on other marketing strategies to grow.

Traditional and online advertising made up the most part of their marketing strategy.

Then came content marketing, which has changed the way businesses view lead generation.

What Is Content Marketing?

What Is Content Marketing?Content marketing is simply using content to generate leads that are then converted to buying customers.

So you’re practically marketing your products or services with content, not advertising budgets.

And then the question that this post seeks to answer…

What Are the Different Kinds of Content Marketing?

Are there any content types that really drive traffic to your website?

There are several different kinds of contents that can drive traffic to your products and services that you sell in your sites:

  1. eBooks
  2. Videos
  3. Blog Posts
  4. Webinars
  5. Podcasts
  6. Infographics
  7. Case Studies
  8. Reviews
  9. Research
  10. Images
  11. Q&A

1. eBooks

eBooks

Most opt-in forms these days promise a juicy eBook report if you leave your email address.

The ebook offer is meant to draw you in so you can keep visiting their site.

You can get better at using this technique to drive traffic by infusing a little smartness.

First things first, the best ebook to offer on your opt-in is the one that serves as a content upgrade.

I mean ebooks that are snippets of the exact post they’re placed on.

That’s how the content upgrade system and content marketing work.

Very few people would want to download a boost traffic ebook on a post that’s talking about Facebook marketing.

They just aren’t interested in learning about traffic growth at that moment.

If you think this strategy doesn’t work, look at this amazing discovery by Brian Dean.

He noticed a 785% increase in conversions by offering unique content upgrades.

The second thing you’d need to do is to work on your landing page.

The first thing a visitor sees on your landing page is the headline so make it very clear.

Don’t keep them guessing about what your ebook is about.

Then include a subheadline that restates the headline’s point with depth.

And include social proof.

Except you’re Superman (and not everyone knows who he is), you need people to believe your ebook does what you claim.

Once you’ve gotten those visitors on your list, make sure your ebook has a link to a landing page too.

If you want these new leads to check out your products or services or just more of your posts, you need that landing page.

2. Videos

Videos

If a picture is worth a thousand words, then you can only imagine how far videos go.

There are a few stats that can help you do the estimation.

55% of people consume online video content daily.

And only one in five customers will read a product description instead of watching a video review.

So how can you use videos to drive traffic?

Well start by creating a video, and you don’t need to pay anything, start with a YouTube channel.

But you’re not going to succeed by spamming YouTube with tons of videos no one cares about.

You should start with proper video keyword research.

Start your keyword research with YouTube suggest, a mechanism by which YouTube spits out the questions people are asking.

So for a seed keyword like “how to get traffic,” YouTube suggest comes up with results like “how to get traffic to your e-commerce store.”

You should also apply your everyday SEO knowledge to know the type of videos to create.

“How to” keywords and others that require lots of explanation have videos ranking for the keywords.

This means if you focus on these keywords and create something better than what’s available, you’d rank also.

The next thing is to do is investing time and money into creating awesome and helpful videos.

You should create long videos so they can improve your average watch time.

Optimize your videos for maximum exposure by including target keywords in your title and description.

Your title should grab a user’s attention and get them to click.

3. Blog Posts

Blog Posts

There’s no way you can call yourself an authority if you’re not sharing ideas that shape and influence your industry.

One way to do that is by consistently publishing blog posts that engage and invite users.

77% of internet users read blogs and the average company that blogs generates 55% more website visitors.

If your posts aren’t driving traffic, here’s what you can do.

Again, don’t just writing anything, look for ideas people will love to read about.

You can do this by looking at keyword research tools like the Google Keyword Planner and SEMrush for those hot topics.

Focus on those keywords that don’t have quality and engaging content for their queries on the results page.

Do something better than the posts you’re competing against, make yours 10x better.

You can also look at social media for those trendy and seasonal topics.

Use power words that invoke curiosity to get readers to click.

And deliver a perfect intro, promise a tip that will be delivered at the end to get them to stay.

Another tip to use is to employ call-to-actions that drive traffic.

If you want people to comment or share your post with their friends, you should say it.

Your posts should also be readable, write for a 6th grader, your blog isn’t the right place to include notes from your degree thesis.

To get people reading more of your other content marketing material, make them scannable.

Your posts should have enough white spaces and actionable subheadings so readers can get the key ideas in minutes.

4. Webinars

Webinars

A webinar is a seminar on the web, so you can call it a web-based seminar.

Yes, webinars are also part of content marketing and it is good to know that they really work.

You can use an offline seminar to introduce your product or service to a market, same thing with a webinar.

Just that in this case it’d be called generating traffic for your site or business.

About 20-40% webinar attendees get converted to customers.

So you see why ignoring webinars means ignoring traffic.

But you’d need to drive traffic to your webinar before funneling that traffic to your website.

To get that initial traffic to your webinar, start with your blog or email list.

Or any other platform where you have a loyal following and promote the webinar.

Then redesign your site to reflect your webinar notice with options for interested attendees to learn more.

And create a unique landing page for your webinar.

Just like any other successful landing page, it should be able to get a lot of people to register.

Encourage attendees to invite others and send reminders so they don’t forget the time.

And don’t mess your appreciation page with loads of “thank you” phrases.

If you’re planning on hosting another webinar soon, that’s the page to include a link to that one.

Since you should be getting lots of new attendees, converting them to regular website visitors is the next step.

Make sure you get speakers who are entertaining and engaging if you won’t be speaking alone.

Don’t forget to promote your website and its social media channels so you won’t lose all that traffic.

Encourage attendees to leave feedback so you can use that as social proof for your site if it’s good.

People love listening to authority figures so that’d get you the traffic you need.

5. Podcasts

Podcasts

You should be on a few podcasts yourself, I mean, you can’t give what you don’t have, right?

A podcast is a series of digital audio or video files made available on the internet for visitors to listen.

Just so you know how big podcasting is, the same number of Americans listen to podcasts and use Twitter.

As your podcast grows in subscriptions, you’d be able to promote your site and get those visits.

But that’s if it grows, that’s if you can drive traffic to the podcast itself.

You can start by leveraging your guest’s audience.

And it works so well if you can grab those authority figures in your industry.

Make it easy for them to share by creating quotable snippets and key sound bites.

Share your podcast on social media by using cute images and short teasers.

If your teasers can’t make an audience want more, then they’re not good enough.

You should leverage YouTube also, with a beautiful thumbnail, for the SEO benefits at least.

YouTube also exposes you to a larger audience and you can get metrics like watch time and engagement rate.

Trust me, you’d need those metrics to improve the quality of your podcasts.

There are also sites that collect the best podcasts across different industries.

They’re like content aggregators, but this time, with podcasts.

Check out an aggregator like PodcastLand, there’s a lot to gain, and nothing to lose.

And get your show notes (transcript) on the podcast page.

Apart from letting the search engines know what your podcast is about, you could also capture leads on that page.

6. Infographics

Infographics

An infographic is a graphical display of information.

And that’s how you should see infographics from now.

It’s not about how beautiful your infographic is, if people aren’t getting its message, it’s not an infographic.

So how do you make your infographic go viral so it brings your site the much-needed traffic?

The first thing you need to do is to publish blog posts for your infographic.

You can also use guest posts, this forms a core part of the guestographics strategy.

Secondly, make it easy to share, by using an embed code.

Believe me, nobody would go through the hassle of downloading your infographic and developing their own unique sharing links.

They’d just read and go, “wow, what a great infographic, too bad I can’t share.”

And that’s one visitor lost for nothing.

Do some blogger outreach too, cause bloggers are always looking for content.

But that means you need to have a super awesome infographic, no one would promote junk on their blog.

Don’t ignore social media, but you don’t need to share to all of them.

Pinterest, Twitter and Facebook are the ones you want to target.

People on these platforms are always searching for cute and informative images to share.

You should also email the embed code to your subscribers.

The share rate will be high since they trust and follow your stuff already.

And those directories again.

Visually and Flickr are two good locations to start with.

Finally, use Google alerts to know when content on your infographic topic has been published somewhere else.

You can contact the blogger and ask for your infographic to be added to the post.

7. Case Studies

Case Studies

If you’re going to make money off your products or services on the internet, buyers must trust you.

They have to believe that you can actually do what you say you can.

But it’s very easy to forge testimonials and reviews.

Case study posts are a very practical way to show that you can deliver.

But many people do a bad job at writing them.

To write a great post, you need to think like the customer, not the seller.

Most sellers want to sell at all costs, but customers need to be convinced to buy.

Your post should target how you were able to meet your customer’s needs with your expertise.

Talk about everything you did, your successes, your failures, you want your post to be real.

Provide images and different bullet points to help readers understand how the goal was achieved.

And provide the numbers, if you’re an SEO consultant, provide a snapshot of your analytics page.

Everyone should be able to see the behind the scenes action.

If you need images and videos to buttress your points (and you would), provide them.

Nobody likes digesting tactics provided in a large, boring, block of text.

And there are different ways to use case studies on your site.

You can have a dedicated page so people can hop on and see what you can do.

You can use them on your landing pages.

So instead of saying, “buy this because it does this and this,” your page can read, “see how we helped this website, we can help you too.”

8. Reviews

Reviews

Every customer makes a decision to buy or not to buy before putting in their credit card numbers.

They make that decision by looking at the opinions of others, it’s called reviews in the e-commerce world.

You can get lots of visitors to your site by writing helpful product reviews.

And you can earn some affiliate income on the side too, but that’s where a lot of people miss it.

They promote crappy products and lie about descriptions just to earn a quick buck.

To stay on track, you should be reviewing only products you’ve had a personal experience with.

This enables you see things from the customer’s end.

Don’t give a positive review because you’re earning money from the post.

If a product or service is bad, you should let your readers know.

You don’t want to earn a few bucks and lose the trust of thousands.

And every good product review has a “Pros” and “Cons” section.

No matter how good a product or service is, there are always some bad sides.

Let your readers know about them.

When you’re done with your post, you’d want to promote the post.

The best source of traffic for your product reviews would come from the search engines.

That’s because people are actively searching for those reviews before landing on your site.

So you may want to target product keywords that very few sites have reviews on.

Your review should give readers lots of choices, don’t make the decision for them.

9. Research

Research

There are still a thousand and one things people aren’t clear on in your niche.

So many arguments but very few that are definitive enough to be accepted by the industry.

You can get lots of traffic to your site by cashing in on this.

You just need to get those research boots on.

So, what are the subjects you can research on that’d bring you traffic?

Simple, the hot topics or the most competitive keywords in your industry.

If many people have a different opinion on something, it’s obvious there are lots of agreements.

For example, no SEO knows how long it’d take your site to rank on page one.

If you’re in the digital marketing industry, you can take that as a research topic.

Maybe, the SEO industry will now have a timeline to look at when predicting ranking.

And you don’t even want to imagine the number of visitors you’d get on your site.

All wanting to know how you arrived at your conclusion.

When you’re done with your research you need to promote it.

Start with your influencer bloggers, and yes, don’t be afraid.

You have access to data that could change the thinking in your industry.

No influencer wants to miss that kind of thing.

They’ll add your research data to their previous posts so they look more credible.

You can use HARO too.

Journalists are always looking for sources and references for their posts.

Your research can contain information that they’d need so they’d be happy to leave a link to it.

10. Images

Images

You need images on your content to make it visually appealing.

Images also boost your share count on social media.

There are important image optimization tips you should live by to put your site in front of those visitors.

One of them is that you should use little of stock imagery.

Thousands of sites use the same stock images you’re putting on yours.

And one tactic in SEO is to try to look different from others to enable the search engines spot you.

It’s very likely that you’d rank for many image keywords with your original images.

With stock photos, your chances are quite slim.

Also, you should use tools like Canva to improve your images, let those images interact with readers.

Choose the right image formats also.

If you don’t have an idea which works best, just stick with the JPEG, PNG and GIF formats.

You should optimize these formats with web tools that help with compression.

Some images are bulky and can add a lot of load on your server so you’d have slow loading times.

Make sure your file names are in plain English or in any other language you blog in.

You don’t want to use funny characters in naming your image file as it makes it harder for search engines to recognize it.

Use the “alt” tag also, it plays a big role in image SEO.

And don’t rely on third-party image hosts, you should have copies on your own servers also.

It’s okay to syndicate your images on some of these hosting sites.

But just so you know, you don’t own those sites, and they can take down your images at any time.

11. Q&A

Q&A

Of course, Q&A is short for questions and answers.

It’s a content marketing type that responds directly to the problems your readers have with your blog posts, products and services.

You can have these Q&As on your own site or on third-party aggregators.

The latter option is better as you’d be exposed to more potential visitors.

There are many Q&A sites out there, but the one you should be focusing on is Quora.

Quora receives 190 million unique visits monthly, just think of how even 0.1% of that number would help your site.

But you need to know some tips to win on Quora.

Firstly, try to aim for longer answers.

Okay, I’m not saying you should ramble around a question without saying anything.

Most of the questions you should be targeting should be intellectual questions that require deep thinking.

So, long-form content won’t be out of place.

Quora, just like Google and some other engines, seems to rank longer content that covers a lot of areas higher.

Since you’d be writing long answers, some readers won’t be able to read everything.

This is where you need those bullet points that’d make your answer scannable.

And just like with your normal blog posts, people on Quora are looking for explainer content.

So if you have images that ease comprehension, you should use those.

Employ this rule: more help and less promotion.

If your blog link is on your profile or post, it’s clear you want people to check out your stuff.

And that’s fine, but nobody is going to do that if you don’t provide a helpful answer, and you’d get lots of downvotes.

And avoid posting irrelevant links, you don’t want to be given the spammer tag as it will hurt your reputation.

Content marketing can only work when you’re marketing with the right type of content.

Now you know eleven of them to use.

The Evergreen SEO Techniques That Always Work

SEO techniques, SEO tactics, call them what you want.

Every SEO is always looking for the latest trick in the book.

You’d hear questions like, “What can get me on page one?”

And it’s not hard to know why, let’s face it, me, you, everyone loves that Google-love we get when we’re on page one.

That’s why you need the evergreen SEO techniques in this post, they always work.

14 Evergreen SEO Techniques

Let’s see fourteen of them you should start applying right now:

  1. Use Your Competitor’s Keywords
  2. Don’t Ignore Internal Linking
  3. Treat Users Like Royalty
  4. Keep Your Website Mobile Friendly
  5. Focus On Search Intent
  6. Write A Visual Post
  7. Make Your Content Shareable
  8. Write An Expert Roundup Post
  9. Link To Authoritative Sites
  10. Mine Alltop for Quality Link Prospects
  11. Get More Visits From Your List
  12. Go for Long-Tail Keywords
  13. Improve Your Website’s Loading Speed
  14. Avoid SEO Bad Practices

Now let’s talk about each part in details:

1. Use Your Competitor’s Keywords

Competitor's Keywords Analysis by SEMRush

There are only a few areas of digital marketing where you’d need to actually reinvent the wheel.

For the most part, it’s all about looking at what your competitors are doing and being better at it.

And keyword research is one of those phases.

Just take your competition’s address and input it into a tool like SEMrush, and yes you can do this with the free version.

SEMrush spits out all the keywords your competition is ranking for, giving you their search volumes.

Now, you should take those keywords and perform a simple Google search with them.

Use the MozBar extension so you’d be able to gauge the authority of all the ranking sites.

Then, write down the keywords that are easy to target based on the metrics you got from the MozBar.

That’s it, you can now use those keywords to your advantage.

2. Don’t Ignore Internal Linking

If you’ve got a lot of content on your site, you’d love this SEO technique.

You should be linking to the inner pages on your site to pass link juice.

So don’t ignore it, but there are few rules to live by to ensure you’re doing it right.

Firstly, you should stick with only natural anchor text, nothing spammy.

That’s because over-optimizing for a keyword would get your site banned.

Secondly, forget about linking to your navigation pages, link to your deep pages instead.

Your about and contact pages don’t need the internal links as they’d get them naturally anyway.

Look for those posts that need that boost in rankings, and send those links their way.

Finally, you should use follow/dofollow links.

Nofollow links are also important in SEO but they don’t pass any link juice.

3. Treat Users Like Royalty

Google AnalyticsWithout those visitors, your site would be an abandoned page collecting dust on the web.

That’s why you should look out for them, and give them what they want.

One way to do that is by creating custom 404 pages so your visitors don’t get lost on your site.

You should also know where users are clicking on your site.

I’m talking about the pages getting the highest visits and the exact areas getting engagement.

You can check for pages with the most visits with a tool like Google Analytics.

To analyze the page itself, a heatmap software would do the trick.

This would let you know the type of content your readers love to see.

And make sure those comment buttons are working.

People like to share their views after reading an interesting post.

So treat them like royalty and let them feel comfortable on your site.

4. Keep Your Website Mobile Friendly

Google Mobile-Friendly TestThe main reason you should be using this SEO technique is so you’d get that Google-love.

That’s because Google has confirmed that mobile friendliness is a ranking factor.

And we all want those high rankings, right?

A mobile-friendly website also means an increase in mobile traffic.

That’s because more and more customers are now browsing and shopping on mobile.

Customers don’t like navigating a difficult site, a mobile responsive site deals with that.

And just think about it, do you know of any standard site that’s not optimized for mobile visitors?

Having a mobile responsive design boosts your credibility and makes your site look modern.

You’d have happier customers, a tremendous increase in mobile traffic and be in control of a website that looks standard.

There’s really nothing to lose if you ask me.

5. Focus On Search Intent

Whether you optimize them or not, all the posts on your site would rank for certain keywords.

There’s a difference between the sites that get traffic after landing on Page One and those that don’t.

Are you giving the reader what he wants?

If you’re targeting a keyword, you should be able to think like the searcher and answer the question in the best way possible.

Sometimes this would mean writing short or long-form content.

And no, this isn’t another content length argument.

If you’re targeting the keyword, best dash cams, you should review only the best.

If you’re targeting the keyword, when is Valentine’s day, a simple February 14 answer would do justice.

The sites that get featured on the Google snippets have posts that go straight to the point.

This makes searchers get the information they need on the result page itself.

6. Write A Visual Post

It’s very easy to see why pictures bring out life in any blog post.

Go on social media, Facebook, Twitter and Instagram and check the most shared posts.

There are always those ones that have a beautiful thumbnail to go with them.

Images make your visitors absorb information faster.

I mean just imagine trying to describe a graph with a block of text, it never works.

And make sure you’re not getting just any stock photo on the net, make those pictures really high-quality.

It shows credibility and proves that the post is rich in valuable information.

If you run an e-commerce store, having clear images influences the buying decision in so many ways.

Every image has an alt tag that search engines use to classify them.

So, a well optimized image increases your search traffic also.

7. Make Your Content Shareable

Yes, I know social shares are not something Google looks at as a ranking factor because they can be manipulated.

But, look at things this way, if you’re getting lots of shares, it means many people have seen your post.

And some of them would link to it when they’re writing on their own blogs.

That’s why this is an SEO technique you should consider.

To make your content shareable, start by working on your headlines.

Your headlines should be persuasive, making the reader want to look through the entire post.

You can use a tool like Coschedule Headline Analyzer to check if your headline is inviting enough.

Then use infographics and charts to summarize the key points of your posts.

Readers should be hungry for more after seeing your infographic, and that’s what will get you those shares.

You can use Canva to produce cute and simple images even if you aren’t a designer.

You should also write a well-structured post with subtitles that connect well to each other.

If a post isn’t readable, it won’t be shareable.

And, of course, you should install social sharing buttons.

This makes it easier for readers to share your post with their friends.

8. Write An Expert Roundup Post

Don’t confuse an expert roundup with the traditional roundups with lots of links and little content.

In an expert roundup, different industry experts actually get to contribute their view on a particular topic.

And it starts with having the right question in mind.

Let’s face it, since this SEO technique works so well, you won’t be the only one using it.

So you should mine for those very rare questions in your niche.

Many industry leaders will actually love to help but they don’t like time wasters.

So go for questions that are easy to answer but don’t get asked often.

And target the experts.

I mean, it’s an expert roundup, right?

So go for names that are recognized in your industry, nobody listens to novices.

When the post goes live, some of these bloggers would promote the posts on their blogs.

And you’d get that authority link juice flow coming your way.

9. Link To Authoritative Sites

I’m sure you’ve read tons of posts on building links to your sites and accumulating enough inbound links.

So why should you build outbound links to trustworthy sites?

Simple, it’s good for SEO.

Visitors’ trust for your site will increase because you’re referring them to other helpful resources.

Also, it removes something known in the SEO industry as the “Bad Neighborhood” effect.

The logic behind the bad neighborhood effect is that if you’re hanging around with spammers, it’s possible you’re a spammer yourself.

This can get you Google bans as in most cases, you’re receiving links from these spammy sites.

Conversely, linking to high-authority sites puts you in a “good neighborhood” and this increases your trust rank.

Linking out also makes others want to engage with you.

And it could also be the beginning of fruitful relationships with other bloggers in your community.

10. Mine Alltop for Quality Link Prospects

Backlinks are most likely the most important factors affecting the ranking potential of a page.

To get to the top, you need high-quality links.

And there are very few sites that beat Alltop when it comes to searching for those top-rated links.

But the problem with content curation sites like Alltop is that some spammy sites get featured also.

That doesn’t mean there’s no way to get the gold, you just need to follow the rules.

Firstly, you don’t want links from sites with low authority or trust ranks.

The free versions of tools like MozBar and Majestic would help you gauge authority.

Secondly, ignore websites that openly sell links.

If you’re buying links from anyone, you can bet you’re not the only marketer buying.

And that puts you in those bad neighborhoods, remember?

And any websites that link out with over-optimized anchor text or one that’s filled with spam comments.

Stay away from those.

11. Get More Visits From Your List

RankBrain has become a huge ranking factor in SEO, and that’s why you need those visits.

It’s Google’s own attempt to think more like humans, and less like machines.

So factors like time on site are things you should work on improving.

If readers are constantly fed with engaging posts, they’d keep coming back.

So you need to build an email list of these readers that love and support your work.

You can do this by offering content upgrades on your post and there are so many of them.

A content upgrade is an offer that complements content a reader is already engaging with on your site.

An example is a checklist.

A checklist is an itemized to-do list your visitors can go through to implement the ideas in your post.

If you run a podcast, you can offer a transcript of each session so your audience can scan through.

If it’s a webinar, most people that signup don’t get to attend because of differences in time zones.

Offering a replay or a recording is a content upgrade that works.

If you’ve done any exclusive interviews with industry leaders, share the interview in exchange for their email addresses.

Or you can summarize your top blog posts in a mini eBook.

Offering email templates or formulas for marketing campaigns you’ve run are also upgrades that work.

When you’ve built your list, you need to work on your conversion rate so more people interact with your post.

You can do that by sending out your emails with captivating headlines.

And applying great copywriting skills so your readers take the necessary actions.

12. Go for Long-Tail Keywords

An SEO technique that involves competing for highly-targeted keywords is bound to fail.

So you should be searching for long-tail keywords instead.

But, how do you know if a keyword is long-tail or it’s a high-competition keyword?

Easy, you can tell with the free MozBar extension.

Or any good backlink checker on the web.

If you see many of the sites on the results page receiving more than a hundred links, that’s a high-competition keyword.

And how do you find these long-tail keywords?

You can start with the Google autosuggest feature.

It works when you type some words of a query in the search bar, Google completes it, giving you those low-competition keywords.

Free tools like ubersuggest and keywordtool.io also get the job done.

You just need to input a seed keyword or focus keyphrase in each of them.

And then there’s Quora and Reddit.

People ask real questions on these websites.

Just search by niche and look for those questions you can answer with a blog post.

Finally, you can use the “searches related to” function that’s available at the bottom of each search.

You should install the keywords everywhere extension.

It gives you the search volumes and competition values for these keywords right there on Google.

13. Improve Your Website’s Loading Speed

Google has already said that page speed is a factor that’s considered when ranking pages.

But even if it’s not a ranking factor, it’s an SEO technique for your readers also.

No visitor wants to spend time on a slow site, they’d just try somewhere else.

You can test your site’s loading time with tools like GTmetrix and Google’s PageSpeed Insights.

To improve on that time, start by optimizing the images on your site.

Reduce the image size and if you’re having problems with choosing a format, JPEG is your best bet.

Work on any bulky HTML and CSS codes if you have them on your site.

Plugins are good but reduce their number on your site.

Some plugins are vulnerable to attacks by hackers which can affect your site’s load time.

And many plugins out there come with bloatware you don’t need, only install them if there are no alternatives.

You should also use a CDN, short for content delivery network, on your site.

It’s a collection of web servers that provide your readers with pages based on their location.

Finally, invest in a good hosting plan.

Shared hosting is good if you’re just starting, but as you grow, you’d need more server resources for your site.

14. Avoid SEO Bad Practices

While searching for the right SEO techniques to apply, you should also make sure you’re not doing anything wrong.

One algorithm ban can make all that hard work evaporate overnight.

So what are some of these bad practices?

PBN networks are one of them, and PBN is short for Private Blog Network.

Building A PBN or receiving links from a PBN will get you burnt, Google is getting smarter every day.

Also, when you’re writing affiliate review posts, make sure the product links are nofollowed.

Google doesn’t want you passing any link juice for links you’re getting compensation for.

And don’t build spam links to your site.

Spam links are links from blogs not related to yours, and most times in another language.

Play safe, only build links you know will pass a manual review.

You can beat your competitors at SEO, use these SEO techniques to stay on top in your industry.