How to Get More Followers on Twitter for Free

Learning how to get more followers on Twitter is everyone’s desire, whether you are a business or not.

Almost everyone, from influencers to ordinary cowboys, is craving for a ton of Twitter followers, for whatever reasons.

That’s right; me too!

Twitter followers are not without their benefits, it goes without saying.

They could make you stand out from the competition, among other things.

More followers on Twitter could mean a ready market if you are a brand who’s doing things “right.”

Twitter FollowersAll the same, it can be a nut to crack to acquire followers, especially if you’re a newbie on Twitter or are looking to run several accounts for your businesses on the platform.

That’s right; how many times have you been unfollowed on Twitter when you were least expecting it?

Or, how many times have you followed several different accounts in the hopes that they could return the favor – and they didn’t?

Like everything else, knowing how to get more followers on Twitter – and retaining these – has a catch.

You need to be a master of the game.

Which is why you may be here!

So worry not, for I have your best interests at heart.

In no time, I should turn you from a novice to an expert.

You only need to stay aboard with me if you want to learn how to get more followers on Twitter.

But first things first…

Why You Should Get More Followers on Twitter

Needless to say, numbers are always tied to some benefits – especially if you are a business looking to gain exposure.

And the “Twitter numbers” are no exception.

These can help do the following:

  • Generate leads
  • Get your message across all and sundry
  • Position you as an influential figure
  • Get you more ideas

Followers on Twitter can help do wonders with regards to generating leads.

Which is why promoting your product shouldn’t be a problem if you have the numbers with you – and you are playing the game right.

When you have more followers clenched in your fist, getting your message to all and sundry is almost hassle-free.

Why is that?

An increased Twitter following immediately positions you as an influential figure.

It’s no wonder that people are always looking to follow accounts with considerable followers.

They are looking to be within the influential radius of these accounts.

In other words, they don’t want to be left out of the persuasive scope of these terrific accounts.

They will follow in an instant.

Which explains why Twitter accounts with many followers are always growing.

Another reason you should have more followers is that these are an asset when you are looking to expand your knowledge; when you are looking for new or additional ideas.

Meaning, should you have a nagging question, all you need to do is tweet it and watch the answers come in – in form of replies, mentions, or even direct messages.

Your question might be retweeted so it reaches a bigger audience, too, attracting even more answers.

Isn’t that good news?

Should You Get Followers for Free or Should You Buy Them?

My take has always been and still is: you should get Twitter followers for free.

It is risk-free that way!

Buying followers on Twitter comes with a price-tag attached.

Your account could be suspended.

Your brand might be in danger of losing credibility; even your most loyal customers may lose their trust in you.

Who wants to associate themselves with a “cheating” brand, after all?

No one, right?

And this is where it stings most:

Your purchased followers are less likely to get engaged in your conversations on Twitter.

They didn’t choose to follow you in the first place, but you purchased them.

So why would they even care to get engaged in your conversations?


Which is the reason you’d be left tweeting to a dormant (bot-like) audience.

Needless to say, if you are here and are still looking to buy Twitter followers, you need to think again.

How to Get More Followers on Twitter

 It’s possible you are reading this and you already have more followers on Twitter.

It’s also likely you are here and have an average number of followers.

Or, maybe, you are this new kid on the block who’s yet to get the ball rolling.

Anyhow, we all have mission; we’re all looking to get more followers on Twitter, irrespective of whatever stage we may be at with regards to growing our audience.

Therefore, let’s all dive in!

Here’s a list of practical ways to get more followers on Twitter for free:

  1. Follow and follow back
  2. Post relevant stuff
  3. Use Hashtags
  4. Retweet others
  5. Have a good bio
  6. Use sharable content
  7. Promote your Twitter handle
  8. Mention Users
  9. Involve influencers
  10. Post the same tweet more than once

1. Follow and Follow Back

Get more followers on Twitter by following relevant accounts.

By “relevant”, I mean those accounts that might be interested in what you do.

Those that are likely to follow back.

Flipping the same coin, you should follow back users who follow you on Twitter.

You need to return the favor.

Otherwise, you risk being unfollowed by new followers on Twitter.

Not following back is a sure way to not retain new Twitter followers.

No one wants to stick around if you are stingy; it doesn’t matter how invaluable you might seem to be.

Ensure you are returning the favor if you’re, in fact, looking to build a considerable following on Twitter.

You don’t want your followers to slip through your fingers while you’re watching, do you?

Of course, not; you don’t want to fall prey to this!

2. Post Relevant Stuff

Another way to acquire more followers on Twitter is by posting relevant stuff.

While it might be fine to tweet about the “me stuff”, not feeding your audience with the “ideal” stuff is a guarantee to lose them bit by bit.

If you are a brand or business especially and are always posting about your latest holiday experiences, your audience is likely to “protest” by unfollowing you.

Unless they are friends or family, followers on Twitter care less about your personal life.

They don’t even care if you are a democrat or republican.

Please save the “me stuff” to yourself.

Most Twitter users only care about what they may have followed you for.

So ensure you are not only delivering it, but also doing so without fail.

Post relevant content!

Give your followers what they want; they will get engaged almost immediately, attracting potential followers in the process.

3. Use Hashtags

If you are looking to get more followers on Twitter, don’t hesitate to use hashtags in your tweets.

This is especially vital if you’re looking to get more niche-oriented followers.

If possible, use trending hashtags, provided they are agreeable.

It is a guaranteed way to gain exposure in your area of interest.

Twitter users are often on the lookout for trending hashtags.

And, chances are high they should follow you when they bump into your account.

In addition, you get niche-rich followers when you use niche-savvy hashtags.

For instance, if you are a blogger looking to get blogging gigs or are looking for followers interested in blogging, you can use such hashtags like:

  • #blogging
  • #blogger
  • #bloggingopportunities
  • #bloggerswanted
  • #bloggersneeded

The list actually is endless.

The thing is, whatever niche it is, use niche-friendly hashtags to get your message across your audience.

 4. Retweet

Getting more followers on Twitter is tied around retweeting other people’s stuff, too.

 Make it a habit to retweet other posts, provided they’re relevant for your audience.

Twitter users are more likely to share your content when you retweet theirs.

You know what that means?

Increased visibility and good chances of being followed as a result.

I always return the favor when someone retweets my content.

In the same vein, you might consider adding a “Please Retweet” note in your posts.

Tweets that include this note attract more retweets than those without.

Usually, some people will do things only when they are prompted to.

So, come on!

Tell them you need them to retweet your posts.

 5. Have a Good Bio

Do you boast a reasonable bio on your Twitter account?

A good bio is key if you’re looking to get more followers on Twitter.

If you don’t have one, you could be missing out on potential followers.

Note that before people follow you, a good number of them visit your profile to determine if you’re worth to follow or not.

Your bio can either make them stick around or scare the hell out of them.

Therefore, ensure you have a clear bio that shows who really are – or/and what you do.

In the same vein, is your profile image reasonable enough?

If it’s a headshot, is it your real image or someone else’s?

If it’s a brand name, is it a real brand or is some counterfeit thing you are going to keep changing randomly?

Followers on Twitter want to be associated with a real person or real brand.

They want to track a prestigious brand and not just some kind of imagination.

They want to see you.

Which also goes without saying that please include your website, if you have one, in your bio.

A website is a professional score on your bio.

It makes you stand out from every Tom, Dick, and Harry out there.

It confirms to your followers that you are someone worth your salt, and that you can be trusted.

Last but not least, you might want to include your city or region name to attract local followers, especially if you’re marketing a local product.

6. Post Sharable Content

This is my favorite!

I post shareable content in order to get more followers on Twitter.

If you are looking to get your tweets shared (everyone does), ensure they’re shareable.

Include relevant pictures in your tweets.

Tweets with an image are more likely to be shared than those without.

Include relevant inspirational/motivational quotes in your tweets.

Everyone wants to be inspired/motivated.

Me too.

The thing is, people easily share inspirational posts, tweets, which are, then, re-shared by other users, and so on.

Another way to ensure your content is shareable is by use of links.

Tweets with links stand a good chance to be retweeted than those without links.

Twitter users are always curious; they always want to get more info behind every tweet.

Links hardly disappoint when it comes to that.

Which is why you want to incorporate links in your tweets – if you haven’t already started yet.

7. Promote Your Twitter Handle

Promotion is not just for businesses alone; it also applies when you’re looking to get more followers on Twitter.

Therefore, let the world know that you need them to follow you on Twitter, and they are likely to do it.

Promote your Twitter handle!

Include it in your business cards and have your business contacts follow you.

Incorporate it on your website and blog and have the online community follow you.

Let your email signature do the hard work: include your handle in it and have more people follow you.

When it comes to email lists, let your prospects see your Twitter handle and they are likely to follow you as a result.

Ask people to follow you on Twitter: you can include a “follow me” button on your website or blog.

Your other social media accounts come in handy, too.

Let your Facebook, LinkedIn, Instagram, etc. feature your Twitter handle.

I call it marketing!

8. Mention Users

It couldn’t be easier to get more followers on Twitter by mentioning other users.

Learn to mention others by their Twitter handle when replying to their tweets.

The people you’ve mentioned are likely to mention you back as a result.

Which is a sure way to increase your visibility and improve your chances of being followed.

The same thing also applies when replying to “public” messages; messages that you feel might be of help to other Twitter users.

What am I trying to say here?

When you’re replying to such messages and feel that your response could be of help to your audience, reply the message publicly.

It’s as easy as 1, 2, 3,…

In your reply, @mention the person who asked the question.

Other Twitter users will see it.

If the reply is quite helpful, these are likely to follow you because they immediately see you as an asset.

9. Engage Influencers

Influencers play a key role when you want to get more followers on Twitter.

Mention influencers in your posts.

Influencers like to be recognized by all and sundry and are likely to follow you when you identify them.

The icing on the cake is when they mention you back!

You get to be seen by their huge following, escalating your chances to be followed.

On the same note, it’s a good thing to retweet influencers, especially those that sit in your niche.

Like I said before, influencers can catapult your follower count notches higher.

By retweeting them, it’s possible they could return the favor – multiplying your exposure to the masses.

This is yet another powerful tactic geared toward increasing your follower count.

Make use of it.

10. Post More Than Once

Last but not least, post more than once if you are determined to attract more followers on Twitter.

A tweet has a lifespan of a few minutes, during which it may be visible to only a portion of your followers – a small fraction of those.

In order to increase visibility and attract more followers on Twitter, therefore, post your tweets a couple of times, at different times.

Get me right here; I am not talking about spamming – avoid an outburst of tweets.

But I’m talking about posting the same tweet in considerable time intervals.

That way, most of your followers and Twitter users are likely to see your post.

In other words, someone who may have missed seeing your post 40 minutes earlier could actually see it when you repost it.

Scheduling your tweets comes in handy here.

Tools like Hootsuite and Socialoomph can be an asset in this respect.


Now that you know how to get more followers on Twitter, I hope you don’t waste a second to make use of it.

Be sure to take one step at a time, nevertheless, but you want to do things right.

You need to know what you are doing in order to build an audience on Twitter.

Yes, nothing comes on a silver platter – save for a lottery windfall.

But the good news is, that once you get the hang of it, it should be easy breezy to attract Twitter followers.

Last but not least, it’s possible there’s something I may have missed in this article.

So, please share in the comments if there is any practical tactic you’re using to get more followers on Twitter.

Does Lularoe Pyramid Scheme Make Sense?

The Lularoe pyramid scheme is one of 2017’s most talked about MLM scams.

The clothing line, Lularoe has been under the scanner lately.

There have been claims that it is a pyramid scheme.

Moreover, the quality of clothes has also been discussed.

The allegation is that this company sells overpriced goods that are of inferior quality.

That further exacerbates the problem.

A quick search on the internet will highlight innumerable testimonials of dissatisfied clients.

Starting from customers to members, the list of those dissatisfied is pretty long.

Lularoe Pyramid SchemeWhat further worsens is the company’s standpoint on the issue.

Most members claim that association with the brand led to huge personal debt.

Finally, a $1 billion lawsuit was filed against the company.

The primary claim is that this company is running a vibrant and active pyramid scheme.

What makes it worse is that you have a battery of housewives heavily invested in this.

So, if this is really a pyramid scheme and comes crashing down, it can wreak havoc.

The $1 billion lawsuit is undeniably one of the largest to be filed thus far.

However, this is not the first time that it has been filed against the company.

There have also been claims of its representatives collecting sales tax in states that don’t have the tax.

Moreover, in May last year, a sudden change in their return policy led to serious losses for consultants.

Like many other MLM, they clocked a sharp growth in initial years.

The founders claim that the company was created to facilitate economic freedom.

However, in reality, it is debt that has been mounting over the years.

The high starting cost and the subsequent expenses have even led many women to sell their breast milk.

Here are more details about Lularoe pyramid scheme.

The Lularoe Pyramid Scheme Inside Story

As we set about analyzing claims of Lularoe pyramid scheme, let us analyze the management view.

The founder, DeAnne Stidham says that this company was created to provide economic freedom to women.

Though just 5 years in business, Lularoe has clocked phenomenal growth.

They sell a line of dresses, tops and their very famous leggings.

We can gauge the popularity of the company by the fact that they now have about 80,000 consultants.

The management led by CEO, Mark Stidham seem rather stoical about the claims and lawsuits.

According to insiders, most of the communication with the staff seems condescending.

There are many references of an online video address in which he chides the consultants for selling to the same set of customers.

He chides them and prods them to keep adding fresh customers every day.

The wave of complaints about the policies too seems to have been brushed under the carpet.

The general approach seems to be whoever is complaining; it is their problem.

The business model has several loopholes.

Online reviews indicate claims of profitability, especially at the lower end is non-existent.

In fact, according to FTC study, almost 99% of people who joined the enterprise are losing money.

That is now a worrying thought for anyone who is planning to join the organization.

The average cost of joining is close to $5000-7500 per person.

So that is quite a significant investment in an organization that has no precedent of profit.

The overall profit margins for the company may be decent.

According to the study by some independent organizations, less than 5% consultants managed $10,000 sales.

As many as 70% of the consultants sold goods worth less than $5000.

With a starting investment of $5000, this is not even helping in recovering the cost.

The Lularoe Pyramid Scheme Product Line

Before any discussion about Lularoe pyramid scheme, consider their product lineup.

That is, after all, the reason why it counts as an MLM and not a pyramid scheme.

After all, a multi-level marketing unit always has a genuine product line-up.

The sale of the product comprises a significant part of their revenue.

This is a basic difference between a MLM and a pyramid scheme.

In this context, Lularoe specializes in creating outfits for women and children.

Their product line for women includes

  • Leggings
  • Skirts
  • Tops
  • Dresses

For the kids too, Lularoe has a rather extensive line of offerings.

But you cannot buy these products off the counter or even online.

You can only buy these through the multi-level marketing network.

But then again, unlike retail customers, you can never buy one or two.

You have to only buy in bulk, in wholesale quantities.

So you can then sell the products after buying from them.

The variety and the cut of their products are what woos customers to start with.

Almost always, that is the first reason that people agree to start as consultants.

Their line of leggings especially is a big craze in a segment of the society.

There is a continuous demand for it.

But there is something unique about the trend for their product demand.

The number of first-timers who buy these Lularoe products is much higher.

But the relative rise in return customers is significantly lower.

That again makes you reconsider their operation module.

The products can be expensive, but the quality is crucial.

Let’s see how Amway works.

The world over there are many who may look at Amway as a scam.

But that said, you cannot deny their superior products.

As a result, you have a continuous flow of reliable and loyal customers.

The Lularoe Pyramid Scheme Product Concerns

That is undeniably the key concern for most Lularoe products.

The quality of the products has been consistently bad.

Reports started pouring in from all over the world about the poor standards.

In fact, it has been considered so bad that the US Better Business even downgraded their quality rating.

Lularoe’s quality rating slipped to F given the complaints from all over.

However, that said, there was a consistent flow of new customers buying the product.

Certain times, the associated benefits also spurred demand.

How else can you justify the demand for new items delivered with holes?

At other times, clothes would tear the moment they are worn or washed,

That emphasized the poor quality of the base material that they used.

What was even more appalling was the Lularoe response.

They never apologized for the poor quality of clothes they made.

Instead, the company trained its consultants to teach customers how to wear them correctly.

The line of argument was very simple; if the clothes tore, it was because they didn’t know how to wear it properly.

The Lularoe consultants patiently explained what is wrong in your approach.

As though that was not annoying enough, they also have a lengthy cleaning instruction.

The idea is Lularoe is creating a set standard of product.

But ineffective care from your end is worsening the clothes condition.

Their cleaning instruction includes standard care procedures like

  • Wash the clothes separately in cold water
  • Keep the Lularoe clothes in a separate basket
  • Turn clothes inside out before putting them to wash.
  • Do not wash Lularoe with any other clothes.
  • Do not put Lulroe clothes in a dryer

The list of these instructions just did not end.

They seemed unending, and all geared towards how you have to care for them.

Lularoe Heroes Poor Quality

What is really surprising is how the company managed demand despite this type of poor quality.

For every hole they found in any outfit, it was about either customers wore them incorrectly or washed them wrong.

But that cannot hide the fact that these clothes are consistently bad.

The manufacturing quality is inferior.

But despite that, people seemed to still want to sign for the Lularoe scheme.

They even got friends and family to sign along with them.

But I think this is also a factor that raised consistent alarm bells.

They surely have a product to talk home about.

But why are they churning out consistently bad quality products?

Moreover, the company seems more than reluctant about improving their quality.

Instead, they are more than happy about shifting the blame.

That undeniably raises key questions about their overall business model.

An MLM that seems to further business through direct promotion is not interested in fixing quality.

They are more than keen on continuing with the same type of sub-standard quality.

They are operating with an F rating and quite happily passing on the blame to customers.

The approach that if you got holes in them, then you are not wearing it correctly is annoying.

More than that, it highlights their lack of commitment to creating a better quality product.

So this too spurs worries about a potential pyramid scheme in making.

They have overpriced the product and compromised with the quality.

They are constantly pushing consultants to get new customers.

The line of argument is obvious.

If one set of customers is complaining, they better look for a different customer base.

It is interesting how there is no recorded acceptance of their poor quality.

The Lularoe Pyramid Scheme Business Model

But the question is how long you can fool customers with inferior products?

At some point of time, this will unravel itself.

As a result, it puts the spotlight directly on the Lularoe business model.

It becomes even more imperative to study how they conduct business.

The packages that they offer and how they convince consultants about earning money.

That will, after all, highlight how committed they are about the business.

The question that got me started is are they in the business for inclusive growth.

The company’s mission statement may boast about that, but in reality, the results still need to be seen.

Evidence of any type of conviction in helping others grow is quite minuscule.

In fact, as most surveys indicate that only a small percentage of consultants had made meaningful sales.

Moreover, how is a company that claims to bring about financial freedom compensating clients?

The consultants seemed to have booked deep losses as a result of the company’s policies.

Given the recent changes in their return policies, there were considerable losses.

Consultants had nowhere to look for any kind of grievance redressal.

Most are so deeply invested in the Lularoe story that it is difficult to extricate themselves.

There is this constant urge to try and even out or average out the losses.

The poor quality of the clothes, however, impedes any meaningful sale for a sustained period.

Sustainability is the primary concern at this juncture for the Lularoe consultants.

That in many ways has been the key trigger for recent lawsuits.

The Lularoe Pyramid Scheme Compensation Package

That brings us to the point about how do you go about getting started with the company.

Though on the face of it this is a thriving MLM, why is it courting controversy?

Perhaps the devil about a potential pyramid scheme is in the details.

Your start-up cost to get started with Lularoe is anywhere between $5000-6000.

You can even spend as much as $7500 in certain cases.

So though this program promises to offer you financial freedom, it does not come free.

This is not a zero investment business venture.

You need a sizeable amount of money to get started here.

Moreover, there are no online openings for this.

You have to buy clothes in bulk and then sell them directly.

You do not have an opportunity to undertake affiliate marketing.

Nor can you look to add to your earnings in any other way.

Most online testimonials indicate that Lularoe has three primary types of packages.

  • Package 1: 336 items for nearly $5000
  • Package 2: 365 items for over $5300
  • Package 3: 463 items for nearly $7000

But unlike in other MLM, you cannot buy as per customer demand.

You have to buy any of these packages and then look for customers to sell.

But the deal keeps getting more complicated at this juncture.

The consultants may be paying money for it, but they have no say.

They do not get to choose the pattern, sizes or colors.

So it is quite possible that you get products that do not fit the demographics that you cater to.

The question is then what do you do.

You are saddled with the package and have to look at ways to sell it.

Is Lularoe Pyramid Scheme Worth Your Time?

You have to buy at least 33 new items every month.

Only then, you can maintain the status of an active consultant.

You can argue that probably this initial investment is much lesser than many others.

But then what anybody will be worried is why you will want to go ahead with this type of investment?

You are paying a reasonably large amount.

You have to keep paying the same amount.

But you can still not decide what color or size of clothes that you want.

The Lularoe team will decide it and give you.

If you ask me, isn’t this a kind of forceful selling.

That too when you are looking to gain financial freedom through this sale.

That is what makes the deal even weirder for anyone.

Instead of achieving any type of meaningful advantage, they are getting into debt.

There is just about no mention of how Lularoe consultants will deal with unsold goods.

That, in many ways, becomes a major liability for most who sign up for Lularoe.

User Testimonials of Lularoe Pyramid Schem

Even by keying in the simple name of the company, you will be appalled by the kind of results on Google.

The very mention of Lularoe brings about tonnes of reviews about bad products.

There are many dissatisfied customers who have voiced their concern about bad compensation terms.

Most importantly there seems to be no option for consultants to get redressal.

Online reviews indicate that once you are stuck with the products, you are stuck for good

The question is why is there still a huge battery of consultants ready to take a plunge?

Often they are being approached by those who are stuck.

Moreover, everyone is looking at some ways to recover some amount of the money they have put in.

That is why you still see many gungho Facebook mentions about Lularoe.


When you discuss financial freedom with Lularoe pyramid scheme, I have a simple proposition.

If you really have about $5000-6000 every month, calculate the interest if you make a basic Fixed deposit.

I am not even suggesting any complicated investment channel.

All you have to do is put it in your savings account and enjoy the interest.

Even then you will get a minimum 10% of the money you are putting in.

Then why will you want to get stuck with Lularoe pyramid scheme?

The jury is still out whether it is an MLM or a pyramid scheme.

But the fact is you cannot make money with Lularoe.

Pyramid Scheme vs MLM

The difference between a pyramid scheme vs MLM is a matter of continuous debate.

Many times, you see both these concepts used simultaneously.

While an MLM is primarily a direct sales initiative, a pyramid scheme is traditionally seen as a fake venture.

If you track down historical information, most times people associate a pyramid scheme with quick money making schemes.

Claims about illegitimacy taint both MLM and a pyramid scheme.

So whenever you get into any venture that is either an MLM or a pyramid scheme, it is better to tread with caution.

Pyramid Scheme vs MLMThe product offering is almost the greatest giveaway about the legitimacy of an organization.

As you may have seen in one of the best-known pyramid schemes, the Madoff fraud.

The pyramid schemes by Madoff promised huge returns but delivered nothing.

This may be the case sometimes for multi-level marketing firms too.

But there are exceptions too.

An MLM is typically always a pyramid scheme, but the vice versa may not be true.

It ultimately boils down to the business model and how effective it is.

The revenue generation structure is one of the biggest factors to watch out for.

It is also linked closely to the business model.

This is ultimately the key factor that decides how the profitability pans out.

The core product offering is also a function of the business model.

Moreover, the extent of gains and losses and recruitment drive is also dependent on the model.

But the biggest factor is perhaps the end product.

Irrespective of claims and tall promises, the end product is the most defining element.

That goes on to prove how reliable and sustainable this business is after all.

In many ways, that helps you distinguish between a pyramid scheme vs MLM.

Definition of MLM

So what do you understand by a multi-level marketing firm?

An MLM or a Multi-level Marketing strategy is a unique selling strategy.

The product promotion, advertisement and selling are all via direct sellers and distributors.

They approach the customers on a one on one basis and sell the product.

But the revenue flow is never through this single channel.

Normally an MLM draws revenue from two major sources.

The commission on selling a product and also by recruiting new members in this distribution network.

In this context, the distribution network has similarities with a pyramid scheme.

Often that is the reason that an MLM has courted controversy.

This direct selling strategy depends on referrals quite heavily.

The whole idea of promotion is based on referrals.

The relationship that you share with other distributors takes the business forward.

You approach recruits too on the basis of this relationship.

So there is a huge personal angle in this professional set-up.

The distributors or the members further their network only on the basis of this personal relations.

The entire business cashes upon the personal repertoire of individual members.

The money that you earn in return is the incentive to put these relations at stake.

In many ways, that defines the social and professional dynamics of this set-up.

Stay-at-home professionals operate most MLMs.

From using social networking platforms to networking parties, individual relationships hold center-stage.

Most multi-level marketing firms formulate the growth avenues in a way that it is linked to this factor.

It directly envisages growing through an inclusive route.

But you have to remember that the product is the central force of the business.

It is what defines what the business comprises of.

Therefore, we can define an MLM as a direct selling strategy.

Definition Of Pyramid Scheme

Now the product is the most defining element and distinguishing factor.

A pyramid scheme is structured like an MLM.

But that is where the similarity ends.

The multi-level marketing scheme is often a legitimate pyramid scheme.

But then you can argue what is missing in a tiered pyramid scheme?

Why is it not considered legitimate?

Why is it an illegal set-up?

Well, the crux of the matter is the product.

If you closely study the structure of a pyramid scheme, you will see there is no product at all.

All they are selling at the most is a hope of a product.

There is no product in reality.

This is one of the biggest concern areas about this business format.

All that this business aims at is generating money for the founders.

New members are recruited only because they will help bring in more money.

Your innocence and ignorance is often the biggest weapon for the founders.

They cash-in on this to catch you unaware and rope you in.

The lure of quick money is used to attract people.

Who does not want to make a lot of money?

But the problem is most people forget that there is no short-cut to making money.

So, a pyramid scheme is only focused on making money.

The payouts to the lower rung of the pyramid are often controversial too.

The sale or manufacturing a product is not the focus at all.

Perhaps that is why selling is never an important aspect.

All a pyramid scheme is bothered about is attracting more members.

The money that comes in through recruits is the only moving force.

That is also the fundamental idea that drives pyramid schemes.

Making money on the sly is the only motive for a pyramid scheme.

Product Offering: Pyramid Scheme vs MLM

When comparing an MLM and pyramid scheme, let us start from the end.

Most times an MLM offers a product or a service.

At least a part of the revenue is generated through this way.

Multi-level marketing businesses are structured mostly around this core product.

It can be anything from a service to a consumer durable good.

It can even be a concept or a financial arrangement.

The idea is whatever this end product may be; it helps the company in furthering business.

That is the key factor to take into consideration.

The core business model is structured around the product.

From product development to product promotion, the business centers on this core product.

The business in case of MLM is all about the product.

The product is a source of a significant chunk of the revenue.

But when you see a pyramid scheme, it is not the case always.

Almost every pyramid scheme operates with the motive of making money.

There is very little clarity about the product that they are offering and how it will help in generating revenue.

These are not listed entities either, so there is no surety about the numbers they quote.

So there is no way of knowing the actual revenue that they are earning either.

As you saw in the Madoff case, they kept making false profit claims.

Most times, people who join these pyramid schemes are blinded by their greed.

They are just not able to see the loopholes and accept the profit numbers blindly.

However, in terms of actual product offering, the details are most times very vague.

Almost always, the end product is more like a concept in a pyramid scheme.

Everyone hears a lot about it, but no one has ever seen it in real.

Legitimacy of Business: Pyramid Scheme vs MLM

When you are comparing a pyramid scheme vs MLM, legitimacy is a key factor.

Like I mentioned, the lack of a product is the biggest pocket of concern for a pyramid scheme.

This is what creates the concerns and prerogatives that determine legitimacy.

Imagine going to a shop and buying a product.

Will you ever pay the shopkeeper money just for telling he has X, Y, Z products?

You will analyze the various products and then choose one.

Check the various parameters and then pay for the one you choose.

But this is not the same in case of a pyramid scheme.

You simply pay for a promise.

It is primarily about making quick money.

There are no details and strategy.

You only know that if you can recruit more people, you can make money.

This is exactly why this is an illegitimate business right from the word go.

So how is an MLM any different?

The focus of an MLM is the product that they are selling.

The MLM then becomes a simple vehicle to take the business forward.

You incentivize new recruits in an MLM surely.

But in many ways, that is also the way they promote their business.

You can further a business only when you have enough hands taking it forward.

In case of an MLM, the network of new recruits help extend the reach of the business and the product.

At the end of the day, the focus of the MLM continues to be the product they are selling.

That becomes very important for the company.

In many ways, it also lends legitimacy to the MLM.

The recruits, users and the customers are all aligned in the same plane.

That also becomes the key factor that differentiates both.

Saturation Of The Warm Circles: Pyramid Scheme vs MLM

Both the pyramid scheme and an MLM rely very heavily on the circle of close acquaintances.

They invariably become the first few rungs of the pyramid.

After all, how do you approach complete strangers?

It is much simpler to request your aunt or close friend to try the cream you are selling.

Gradually then you try and coax them to become members.

In this way, you then convince them to become members.

They then approach their friends and relatives.

So the circle continues to grow in this format at a steady pace bit by bit.

But when you are dealing with a genuine and legitimate MLM, it does not stop there.

The circle keeps expanding, and soon you are dealing with a host of complete strangers too.

What binds you together is the product.

So as long as the product is good, you will keep attracting new candidates.

You have the likes of Avon and Amway continuing for 100 years now.

But that again makes us think how a pyramid scheme is different?

The pyramid scheme does not have any product to boast upon.

Even if there are claims, there isn’t any to see for real.

The result, most people are stuck there to recover their money.

The truth of it is revealed pretty early into the pyramid.

The problem is you have already made a significant amount of investment.

You then start nurturing the hope of at least getting back some amount of money.

But as the lie starts getting exposed, recruits too start dwindling.

Slowly but surely, this flow dries up completely.

As a result of that, the fund flow stops completely.

Soon the pyramid scheme collapses.

The only people who may have made money are the founders of the pyramid.

MLM Companies Nurture Cults

Sustainability is a cardinal element for MLM.

Unlike pyramid schemes, these are never fly by night wonders.

They continue operations for years, generations and centuries for a few.

But the question is how an MLM can remain relevant for that long.

You have to create the need for the product.

That will then help generate demand for this product.

That is where the need to create cults comes into consideration.

In many ways, multi-level marketing is also relationship marketing.

They involve direct one on one selling of the product in consideration.

Creating a cult makes you part of an exclusive circle.

That also gives you the impetus to grow the circle in a steady fashion.

It slowly grows like a huge ant hill.

All your immediate family and friends are part of it.

They have even gone ahead and involves their own friends and extended family.

This has meant that a lot of time, people are also okay with losing money than breaking off relationships.

This is how a lot of MLM continue to grow despite not making money for the members.

Each one is busy trying to average out cost and keep the relationships intact.

Everyone in an MLM is going forward with the hope of recovering the cost.

There is also a feeling of bonhomie between the members who are in this struggle together.

In order to recover cost, they often try to start using the product themselves.

That then becomes their habit.

So when you are used to a certain product, you also grow comfortable with it.

That is all part of a typical cult system.

Compared to this, a pyramid scheme normally collapses a lot earlier.

There is never enough time for people to nurture the cult feeling.

It collapses long before that.

Caution Important: Pyramid scheme vs MLM

However, despite all of these differences between pyramid scheme vs MLM, caution is important.

An MLM is a legitimate pyramid scheme after all.

Even in the most successful MLM, the bulk of profit is hardly from the product.

The major chunk of the profit is derived from those who sell the product and the recruitment by them.

The amount of commission is minuscule, so the real motivation is almost always about getting more people.

The more the people join the MLM, the better the chances of individual gains from incentives.

This is why the incentive for getting new people is always higher.

Only what works in favor of an MLM is there is a real product in the offing.

This means that the interest for it can be sustained for a longer duration.

Additionally most MLM deal with consumer necessities.

That means the overall interest will last if the product in consideration is good.

The compensation plan is however never based on the product offering.

It is primarily about how effectively you can rope more people in.

In that way, the objective of a pyramid scheme and an MLM converge beautifully.

Only number of recruits will help members earn more money.


Either you join an MLM or a pyramid scheme, the scope of profit remains very low.

Most times, the only people who are making money are the founders.

The main source of income is all about recruiting new members.

At the end of the day, the product promotion may matter to an MLM.

But buying the product will erode all your profits.

The chances of making money in an MLM are almost as low as that of a pyramid scheme.

Before you join either an MLM or a pyramid scheme, thorough research is necessary.

You must be very clear about what to expect.

In that context, meeting former distributors or members can help.

But legitimacy is the only difference between pyramid schemes vs MLM.

The profitability remains questionable and there is no comparison between pyramid schemes vs MLM in this context.

Top MLM Companies You Must Know

The list of the top MLM companies is a very dynamic one.

It depends on a huge number of factors.

From the kind of product on offer to the type of response, there are several aspects.

Most importantly, the MLM should help people make money.

That is by far the most important factor.

The reason why any multi-level marketing company comes under the scanner is the business model.

This is exactly why we have created this list based on sustainability.

The ability to thrive through ups and downs is very important.

Think about why Amway or Avon are so popular amongst MLMs.

The long-term sustainability is a key consideration for any great MLM.

Needless, to mention, it depends a lot on their business model.

The frequency with which they can offer earnings becomes a crucial factor.

That alone decides how dependable the story is.

However, attractive the core story may be, if it does not make money, it is no good.

Moreover, that alone will decide how well they can manage demand.

This is because demand is a direct function of profitability in the market.

The absence of profitability and effective revenue generation will immediately impact response.

Here is a quick look at some of the top MLM companies.

The Top MLM Companies

Here is the list of the top MLM companies and their full analysis and description:

  1. The Wealth Network
  2. Herbalife
  3. 4Life
  4. NewULife
  5. Motorclub of America
  6. Rodan and Fields
  7. Advocare
  8. Pampered Chef

1. The Wealth Network

The Wealth NetworkThe business model is similar to how most top MLM companies operate.

However, this business does not have a multi-tiered payment policy.

But whatever type of membership you choose, you will get 40% of the proceeds as commission.

Just like most other MLMs, you join this firm for free.

However, there are other related products that you have to promote alongside.

That is not for free and have to pay upfront for them.

The revenue generation starts from this level.

The kind of upsell that you clock, decides the extent of your income.

However, there are various tiers of membership that you can choose from.

One of the most interesting features is the circle of affiliates they help you create.

Unlike most other affiliate programmes or MLMs, the stress is never on tapping your warm circles.

The idea is when you contact them, the number of ‘No’ and ‘ignore’ will be much higher.

Moreover, this warm circle exhausts after a certain period.

But when you approach complete strangers who evinced an interest, the success potential increases.

This also improves the sustainability aspect for individuals trying MLMs.

2. Herbalife

HerbalifeThis is a health nutrition maker and is amongst the most popular multi-level marketing firms.

It has expanded its operations in over 75 countries.

It has close to 2.5 million members as of now.

For a company that has started in the 1980s, it is a significantly big jump.

They have a wide range of product options and has a cult following in select Latin American countries.

However, you can think how it can be amongst the top MLM companies, despite claims of scams.

The fact is it had spats with the FTC with respect to the business model.

The company had to pay $200 million to former members as compensation.

But they are now in the process of business reorganization.

That said, the core business model looks fairly dependable.

The compensation plan is fairly well structured and offers decent revenue generation opportunity.

Additionally, members earn profit on every packet that they sell.

It means that the commission too forms a formidable part of the income structure.

Unstructured recruitment is one of the most important reasons for so-called failures in income generation.

The stiff competition and a massive number of members have also resulted in muted impact.

3. 4Life

4LifeThis is undeniably one of the most popular health supplement manufacturers globally.

When you search for 4Life reviews, almost 90% is positive.

That goes on to signal that perhaps the company is doing more things right than wrong.

Its flagship product that supports the auto-immune system has been acclaimed as a great product.

However, if you think that this is a magic wand that can help you become rich overnight, you are mistaken.

Just like every other MLM promoted product, you have to look at gradually creating the market.

The scaling up of business happens as an extension of it.

The idea is about providing families better nutrition levels across the world.

They call their compensation structure at the Life Reward Plan.

Quite needless to mention, it offers significant scope to grow.

They pay four times every month and in a certain case, 64% of the points amassed.

The overall plan about seven ranks in all.

The more ground you can cover, the better is the compensation structure.

That surely makes this an extremely attractive MLM proposition for members.

Though you can join the MLM with a bare minimum investment, it continues to yield favorable results.

What is particularly positive is the global acceptance of the product.

All over the world, the 4Life products have gained a certain amount of acceptance.

It is quite hard to find negative reviews about it.

In a way, that proves one fundamental factor that you cannot doubt the efficiency of the offer.

Moreover, that also goes on to establish 4Life amongst the top MLM companies.

The core point being that good quality product will undeniably ensure a better profit.

Profitability and effective revenue generation are after all the key elements.

They go on to decide on the authenticity of any product in long-term.

4. NewULife

NewULifeThis is another US-based wellness form.

It has catapulted in the list of the top MLM companies primarily on the business model.

The health and wellness niche is one of the most popular ones in the MLM space.

They offer FDA registered human growth hormone products.

These products are laced with a variety of health benefits from improved stamina to better heart rate and regulated blood pressure.

The compensation plan is multi-pronged like most multi-level marketing firm.

Members earn from selling the product and also recruiting more affiliates.

The compensation plan includes a total of seven levels.

The compensation level is totally dependent on the number of products one sells.

The residual compensation through a binary compensation method is an additional benefit.

So as you move up the cycle, the remuneration also increases in typical MLM style.

There is also a bonus element that gets incorporated with the rise in the levels.

Therefore, the expected list of benefits is quite stupendous.

But at the same time, the fine prints make it a much less impressive story.

Another key point to remember is that they have a FDA registered product.

The management is fairly silent on the potential approval outcome.

5. Motorclub Of America

Motorclub Of AmericaThe list of the top MLM companies comprises a varied range of companies.

There are some that may have a great revenue generation model.

At the same time, there are others which are phenomenal MLM stories.

Though profitability is important, the profitability of customers may not be the only concern.

In many ways, it is about highlighting MLM stories who have held their steed amidst tough competition.

The Motor Club Of America is amongst the oldest MLMs known so far.

Established in 1926, it is pretty much in the League of Avon and Amway.

In business for a little under 100 years, they operate in 50 states in US and Canada too.

They have over 6,000 repair centers and automobile service centers across the world.

However, this company does not sell motorcar insurances.

The members pay money to get the advantage of a variety of other services

These range mostly across a wide range of roadside assistance services.

So whether you are looking at tire change, filling up fuel, boosting battery, they cover it all.

These services are extremely beneficial for many who undertake frequent road travel.

It also helps members with travel assistance, reservation and other planning needs.

The benefits for members even account for discounts on prescription, dental treatment and the like.

Needless to mention, members get an advantage depending on the sale of distributorship.

While the service per se may not be bad, the level of income it generated is questionable.

It is possible that after spending a lot of money and time, you may not find enough customers.

That is a major source of worry about the firm.

It cannot be sustainable as an alternative source to raise money by an individual.

However, the fact that company has survived so long reflects some subtle demand.

6. Rodan and Fields

Rodan and FieldsAnother top ranking MLM company, this deals with skin care products.

Most of the reviews online indicate a largely positive outlook.

However, the products are priced slightly towards the higher end of the range.

This though is not any miracle cure for skin problems.

So in terms of value for money, it may not be very attractively positioned.

If you simply judge the product performance parameter, it may not be a great option.

But if it counts among the top MLM companies, it sure needs a relook.

Especially the business model of the firm needs to be analyzed carefully.

However, there is no different story outlined either.

Overall you can say that the story is lackluster one.

While the product is developed by some well-known names, the efficiency is mediocre.

In terms of the MLM structure too, there isn’t a huge difference either.

While the product is pricey and the company is making money, the same is not true about members.

Perhaps this is also a reason that it is not as popular globally.

Moreover, the products are priced significantly higher than peers.

The cost factor limits usage to a large extent.

The commission component is much lesser when you compare to options like Mary Kay.

You can attribute this to a flaw in the overall business model.

Primarily this system is created in a way that encourages the sale of products.

Product promotion is the primary objective of the business structure.

That is the most striking element of the overall MLM layout.

Profitability for individual members is a distant dream.

Perhaps a better idea is to try out the products as a retail customer before you take the plunge.

At the most, you can hope to earn some extra money being a member of this MLM.

7. Advocare

AdvocareThis is yet another dietary supplement product that has opted for the MLM route.

This company offers a wide range of products including vitamins, minerals and other nutrients.

The ultimate objective is promoting health and wellness of the users.

Just like 4Life, this too has a special appeal for sportsmen and other personalities.

On the whole, if you study the business model carefully, it is a mid-level MLM.

You can be a registered customer with the company, or you may also qualify for discounts.

If you are keen on additional income, you can also qualify for the role of a distributor.

Primarily these are the only two available positions in this MLM.

You can either be a distributor or a customer with Advocare.

This Texas-based company also has an A Plus rating from BBB.

BBB stands for Better Business Bureau and lending it considerable credibility.

As a distributor, you can get these products at 20-40% discount on an average.

That undeniably offers a significantly large window to book profit if you are interested.

Its product line primarily targets weight management and enhancing athletic performance.

On the whole, you can either opt for the 24-day challenge or the 10-day program.

However, a detailed study will reveal that the ingredients used cannot be trusted completely.

The complaints on BBB also point to a certain trend.

The concern is you have multiple sources of complaints about the efficiency of the product.

Many online reviewers, who personally tried this product, have given a thumbs down.

So the risks seem to weigh heavily on the entire lineup.

After all who wants to spend a lot of money on a product that may not help them?

If you want additional income, perhaps it is a better idea to save it from spending on these products.

8. Pampered Chef

Pampered ChefThere is so limited information about this MLM,  that doubt reigns all around.

Almost the first search result about it is whether this is a scam or legitimate business?

That surely engulfs the entire MLM in a cloud of doubt.

Are you then wondering why would I put it on a list of the top MLM companies?

Well, this is a product line geared towards pampering chefs, as the name indicates.

They sell a wide variety of kitchenware and cooking aids.

Established in 1980, the business has been building a base gradually over the years.

What adds a lot of credibility to it is that Warren Buffett’s Berkshire Hathaway picked it in 2000.

That alone highlighted the strength of the business fundamentals.

The Oracle of Omaha, an investment guru, has earned the reputation of backing strong stories.

The fact that he bought the company and appointed a CEO to run it says a lot about its potential.

The current business structure is also an outcome of this association primarily.

They start from basic accessories and expand to a range of options including stoneware.

Like most other multi-level marketing firms, their compensation is commission based.

So apart from selling the products, you can even expand your own team to earn more money.

You get a percentage for every recruit, discount on product and bonus payouts too.

So this is an out and out MLM outfit.

The profit percentage is closely linked to the projected commission and recruit potential.

Just the product sale will not churn a profitable proposition for you.

That way, the compensation plan is very straightforward.

The product cost is also in the affordable bracket.

However, it may still not be sufficient for a long-term living.

Sustainability is a decided problem with them.


So, all in all, the list of top MLM companies is pretty varied.

Assessment of the revenue generation potential is only one aspect.

There are several other elements that you have to pay attention to.

The most important aspect is, of course, authenticity and credibility.

But that is also subjective in certain cases.

Most times, those who are successful post rave reviews.

But those who have failed post negative reviews.

MLMs are not everyone’s cup of tea.

It needs decided strategy and sharp business planning.

Only that will ensure sustainable profitability.

We have taken all these factors in creating our list of top MLM companies.

They don’t just have a great product or affordable rates.

They are also facilitating an easier money-making opportunity for people.

That is what makes them one of the top MLM companies.

What Is Conversion Rate Optimization?

Conversion rate optimization is one of the most critical buzzword in ecommerce.

It is a science about convincing visitors to a site to fulfill a certain pre-decided action.

It is a powerful marketing tool that analyses customer behavior.

Also, it persuades visitors to a website to engage in a specific action.

This desired action can differ from website to website and product to product.

Essentially, this is the catalyst that motivates visitors to fulfill an action.

So, this is also the technique that converts passive visitors to active users.

But this optimization strategy can differ from product to product.

As an entrepreneur, it is necessary to have your own optimization plan for improving the conversion rate.

There is no uniform law for maximizing the conversion rate.

Every business or website has its own special set of features that attracts visitors.

As an entrepreneur, you will have to analyze the key business points and create your own plan.

Moreover, conversion rate optimization is all about a continuous change process.

Conversion Rate OptimizationYou have to keep tracking the smallest changes and then adopt the necessary course correction.

Creating value-based models of operation is crucial for sustainable results.

You already understand the basics of marketing via driving traffic to a website.

Conversion rate optimization is all about taking it to the next level.

It is bringing about science to the trend and gaining a mathematical edge on it.

The primary idea is enhance the overall acceptance of the brand and drive revenue through it.

It is not just about gaining new traffic.

Often this is also about optimizing the existing traffic in the best possible way.

So it is a multi-pronged approach in enhancing the overall revenue base.

It has now become the backbone of effective online marketing strategy.

Why Undertake Conversion Rate Optimization

One of the most commons myths about conversion rate is you optimize when sales are lower.

But conversion rate optimization is never just about higher sales.

Broadly speaking, it is about improving the entire package for the customers.

The idea is not just about a great product or good business.

It is about creating a comprehensive solution for every website campaign.

Every page on the e-commerce ambit comes with a definitive purpose.

Whether it is about enhancing the user experience or attracting new eyeballs, the conversion rate is primarily about targeting the appropriate objective and ensuring its proper execution.

The dynamics in the ecommerce space is very different.

Perhaps what is particularly interesting is the pace of the change.

Practically nothing stays for too long.

Change is the name of the game, and it is fast-paced change.

The broad outlines of what right today has no bearing on what will be right tomorrow.

Ecommerce and online marketing are all about keeping your eye on the ball every moment.

There is no scope for any lapse in attention or execution.

Just more visitors to your website cannot guarantee better revenue inflow.

Bringing in more traffic to your website is only part of the story.

It is no doubt one of the key stepping stones for better gains.

But maintaining a similar quality of traffic is also important.

Moreover, you will also have to look at sustaining traffic inflow over long-term.

Once the initial euphoria disappears, creating a superlative user experience is what matters.

It is this exercise alone that will ensure longer-term efficiency in operation.

Conversion of traffic is all about taking your marketing exercise to the next level.

A holistic growth in business is dependent on the kind of sustainability you can acquire through these steps.

Purpose of Conversion Rate Optimization

When we discuss conversion rate optimization, it may not always indicate buying conversion.

Though that is also an important conversion but there are many other types of conversion too.

It can be a conversion for completing a survey or creating a user base.

Also, it can be a conversion to generate the greater mass opinion.

It can be something like conversion to download an app.

The maximum number of users is encouraged to download a specific app.

So it is essentially related to any action that is completed as per pre-designed plans.

So, in very simple terms, you can look at conversion rate as a percentage indicator for a specific cause.

This can be a sales goal, an ad campaign or even an introduction to an innovation.

Therefore it is needless to mention that a higher conversion rate is always welcome.

For any type of ecommerce, this is one of the biggest indicators of steady improvement.

It covers any initiative that attracts more visitors to a website and helps in enhancing the brand.

Whatever may be the target action; this is one uniform approach to make sure it is completed with success.

As an ecommerce operator, there are many areas that you may want to optimize.

Each, in its own way, is created towards enhancing the business model in a unique way.

The different alternatives may include

  • Optimizing the navigation through the website
  • Customer feedback
  • Overall business approach
  • Testing a variety of initiatives
  • Abandoning cart, checkout trends
  • Use of special offers and discount
  • Segmenting sales
  • Search optimization

If you pay close attention, these are all varied action.

But there is one basic goal or outcome expectation.

The idea is to further the business in the best possible manner.

Increasing revenues and sustainability is the core motive.

A/B Split Testing

The A/B Split testing is one of the basic media for conversion rate optimization.

This is also called the multivariate tests.

Most successful ecommerce businesses conduct this test for at least once a month.

It is a basic test to introduce innovation on a website.

The final idea is to enhance the overall conversion rate of the business.

The most basic format is to create two landing pages, with a few different elements.

Maybe the color scheme in one is extremely garish, and the other one is comparatively sober.

The traffic to your website is split into these two pages.

One half is exposed to the garish one while the rest access the sober half.

This is an ideal way to register the smallest changes that you undertake.

You can take note of the variance in response to your call to action.

The most common tweaking can be even changing the color of a button on the page.

But that is not the only innovation to improve conversion rate.

From the image of the product to the background color to your product layout, there are myriad changes.

You can bring in variation in the text size and font also.

Any element that indicates a potential improvement in conversion rate needs to be explored.

All of these will then be a part of the multivariate test.

As the name indicates, it means splitting your visitors to multiple versions of the same page.

The larger the number of combinations you test, the bigger is the audience base.

However, something unique about this testing methodology is there is never any end to it.

This is one of the continuous processes to enhance revenue generation.

Even small changes can improve conversion rate significantly.

There can never be enough of innovation here.

Analyzing Customer Experience

The customer experience is one of the most popular platforms for CRO.

In fact, customer satisfaction and conversion rate optimization go hand in hand.

A satisfied customer automatically translates into better sales.

Studies indicate that close to 60% users take advantage of these customer journeys or experiences.

It will not be wrong to say that this is decidedly one of the most reliable tools to optimize conversion rates.

As technology advances and trends improve, customer response is increasingly becoming unpredictable.

As options and opportunities are increasing, gauging customer behavior is becoming difficult.

It is not just complex but also varied depending on geographies and local trends.

As a result, the whole journey from visiting a website to buying, getting delivery and seeking customer support is a complex labyrinth.

It takes into consideration a massive amount of resource mobilization.

This includes both offline and online resources and channels of operation.

It is now even more complicated for businesses to gauge the trends.

This is exactly why recognizing and responding to the overall trend is complicated.

Marked improvement in their profitability is the primary motive for this exercise.

Reducing bottlenecks for customers is one of the most significant advantages of this exercise.

Improved conversion rate is directly proportional to ease of customer navigation.

This is why a wide gamut of data points are collected for appropriate analysis.

A comprehensive customer behavior analysis is seen as the backbone of better conversion rate optimization.

Often organizations also collate data and also user experiences from varied call centers.

In fact, the call centers are treasure troves for crucial customer feedback.

From the most common customer complaints to their top expectation, it is a minefield of information.

Needless to mention, all of them can go a long way in enhancing the conversion rate.

Addressing Customer Need Better

Perhaps one reason why improving the conversion rate is better is because of the long-term impact.

Unlike gaining new customers, conversion rate optimizations need continuous introspection.

It does not allow an entrepreneur or a business to rest on their laurels.

There is a continuous exercise to upgrade and better services.

Whether you sell a service or a product or an experience, conversion rate optimization always gives an edge.

It trains businesses and entrepreneurs to gauge customer needs better.

The idea is never about just doing what they think is important.

This is a unique model that gives customers an undeniable prominence.

It is never just about satisfying customers but more about how to make it better.

Customer experiences and requirements are both extremely dynamic.

No two customers have the same type of need.

Neither can you satisfy two customers the same way.

Each one visits a website with a different set of expectation.

Each customer is using the website and the business as a platform to address certain aspects.

As a result, just making customers happy will never solve the problem for them.

The challenge is always about how to enhance the service.

The idea is about creating a concept that is indispensable.

Most times return customers come because they have got something additional.

For example, every apparel website will offer trendy outfits with a long range of sizes.

However, what can set you apart through better conversion rate is introducing simple innovation.

Supposing, website X started introducing hand-written thank you note, and a care manual with every package can do the trick.

You can introduce these through effective conversion rate optimization and analyze results.

If users give thumbs up to this, and this results in better conversion, it becomes a positive outcome of the effort.

Better Brand Positioning

Effective conversion rate optimization is also about furthering a brand.

The dynamics in the ecommerce space makes it necessary to establish a brand.

Competition is extremely stiff in this space.

You practically have a new player making a foray every day.

In this context, staying relevant is all about how you present your brand.

Presentation and positioning your brand makes all the difference.

Conversion rate optimization provides you with key inputs in this context.

They are not just indicators about better sales.

They provide you a necessary peek into what exactly  drives a brand.

Businesses develop understanding about what and how works to maintain the brand image.

The profile of the customer who visit the website is crucial.

It gives you key information about those who are accepting the brand.

Also, it helps you to narrow down the segment that is not accepting the brand still.

It is not possible to go and satisfy every customer’s needs separately.

But the brand can surely introduce measures that create a distinct and strategic position for it.

Customers will get attracted to the brand essentially for these features.

This is what will then help create a meaningful image of the brand.

So, in short, conversion rate optimization helps entrepreneurs develop a better perspective.

They don’t just create avenues of increasing eyeballs.

But at the same time, they can make meaningful inroads in long-term customer relationships.

For most successful brands, these relationships are often the fine-line between success and failure.

Better conversion rate, therefore, undoubtedly improves success prospects.

It makes potential avenues for long-standing customer appeal.

It also helps the business expand through word of mouth.

That is always a very big step in a business growth chart.

Often word of mouth is what creates a distinct level of credibility.

Successful Strategies for Conversion Rate Optimization

Certain strategies are very effective for long-term conversion rate optimization.

1. Call To Action

A call to action that is included in the text is traditionally seen as a more effective option.

It undeniably works more effectively in improving the conversion rate.

When you have a blog spot or an e-commerce site, text-based call to action brings forth much greater impact.

2. Pop-ups Attracting Attention

On an average, there are certain pop-ups that attract more attention amongst users.

One of the most effective ways to improve conversion rate is identified these.

An intelligent placement of these will automatically generate way more customers.

3. Regular tests of Landing Page

Conversion rate optimization is a continuous process.

In fact, regular tweaking can undeniably improve business to a much greater extent.

The A/B split test invariably highlights meaningful channels of improvement.

4. Compelling Copy

This is an old-fashioned concept but always an effective one for better conversion.

There is nothing quite as compelling as a copy that attracts a customer’s attention.

Whether it is a description of an outfit or a blog about motherhood, it can drive users to complete the call to action quite effectively.

5. Auto-generated emails

When it comes to conversion rate optimization, you can use technology to your advantage.

It is now possible to track the visitors to your site.

Maybe they left an unfinished cart on your website.

Connect with them through auto-generated emails for long0standing gains.

6. Re-engage with users

In many ways, this is why re-engaging with users on a website helps.

It helps establish that human connect with them for better gains.


Therefore, effective online marketing is also a lot about efficient conversion rate optimization.

It is not just about improving sales but create a long-standing strategy to engage with customers.

That is exactly what enables a meaningful conversion rate.

So if you want an edge over peers online, the primary key to it is effective conversion rate optimization.

MLM Companies that are the Most Famous

MLM Companies have been mushrooming across the world.

Irrespective of the kind of money they make for their representatives, they are growing.

Their popularity is essentially on the basis of the products they choose.

Often the unique concepts and the expectation of the people add to their valuation.

There is also a degree of aspirational value that’s attached to these companies.

The most famous MLM companies are invariably the ones that sell a unique concept.

Often it is this novelty element that supports its growth.

Sometimes it can also be the relative difference in approach.

The concept is all about how effectively you can sell the product and how many you can sell.

But not all companies can get the right mix.

While there are some that falter in the product conception, there are execution issues for others.

This is exactly why there is some special about the most famous companies.

These firms have been able to create sustainable business models.

In some cases, like that of Avon, they have managed to continue the business successfully.

It is not that the product is exceptionally great.

But the point is the company has managed to maintain revenues thus far.

This is why the list of most famous MLM companies is a saga of some brilliant business models.

Whatever, the target business is, they have executed it appropriately.

The idea is to sell it to the potential customers in the right manner.

That is what keeps the demand cycle going.

Moreover, the warm circles are the first go to destinations for any MLM business.

That is why these businesses have to be such that can easily sustain the interest in these circles.

Ultimately, this is what sustains long-term sustainability to a large extent.

Most Famous MLM Companies

Here is the list of the MLM companies that are among the most famous:

  1. Amway
  2. Young Living Essential Oils
  3. Jeunesse
  4. DoTerra
  5. Le-vel Thrive
  6. Avon
  7. GiraCoin

1. Amway

AmwayIn any list of most famous MLM companies, this ranks high up.

This is not just because of the type of global revenue that it clocks.

It is also because of the way it has made the MLM concept a household affair.

From good living to good looks, Amway’s product range includes everything.

The overall revenue is the best reflection of their unique business model.

Needless to mention that sales have now risen above $8 billion.

There is often a claim about Amway representatives buying the bulk of them.

What you cannot deny is that they do a great quality product.

Perhaps that is exactly why they have been able to maintain their own in this industry for more than 50 years.

But what’s unique is the way, the company has learned to adapt to new challenges.

If you see their 2018 growth plans, they are actively scouring opportunities through a digital platform.

They are constantly expanding their investment through these digital platforms.

Most importantly, they are also looking at ways to enhance their online distributor tools.

As a result of these initiatives, the new product launches are bettering expectation.

They have been able to make successful inroads in most global markets.

South Korea and Thailand are some of the most important markets outside US.

But they have also maintained steady progress in challenging destinations like China.

They are involved in skin care products, household goods and healthy living alternatives.

Perhaps the product range is one of Amway’s strongest points.

You cannot fault the company for their quality.

This is what continues to maintain the long-term momentum to a large extent.

The business is progressing through a steady mix of local e-commerce digital footprints and global initiatives.

The idea is to maintain steady growth across markets.

2. Young Living Essential Oils

Young Living Essential OilsIf you are looking for famous MLM companies, it is hard to ignore this.

Though a relatively new entrant, it is already a market leader in its niche.

Yes, this company is the world leader in the essential oil business.

If you see data 2015 onwards, the company has clocked revenue above $1 billion every year.

In fact, the 5-year growth chart highlights stupendous 800% growth for the company.

It is in business for close to 25 years now.

In 2018, the year to date increase in sales is already over 30%.

Their specialty is essential oil and renewed interest in it.

People across the world are becoming more and more health conscious.

Young Living provides them the Elixir to make headway in this context.

They have a unique seed to seal technology furthering their sales.

This is what helps them provide alternatives for every kind of lifestyle and families.

This is what helps maintain the long-term demand portfolio.

The company’s growth can well be gauged by their global footprints.

They have over 4 million members since the business started.

Moreover, their global employees’ count is now close to 3000.

That apart they are now shipping to a strong 130+ markets.

That is not all.

The company is also effectively operational in 22 markets.

The strong control over the complete oil production helps them ensure great quality.

What makes them a reliable product is, of course, this strong control.

They have essential oils that are genuine and free of harmful chemicals.

While the money-making potential of this MLM is questionable, the product is undeniably great.

You have to, however, accept the reality that MLM is not a profitable concept for every member.

Some will make a lot of money while others may not do so.

3. Jeunesse

JeunesseThis is another top-rated MLM company that you may have heard about.

They are also in the wellness business.

The company specializes in nutritional and skincare products.

Their exclusive items help them take forward the youth enhancement range in a comprehensive way.

As you see a steady 30% year on year growth, you can understand the true mettle of this company.

They use new age technology and a variety of innovation to take the growth forward.

Moreover, they specialize in a niche that can ever see the waning of interest.

After all, most of us want to look good and feel younger.

Jeunesse is helping further this idea in over 140 markets at the moment.

What’s really spurred their recent growth is the string of football sponsorships.

These deals have given them the much needed global recognition.

Moreover, it gives their brands a distinct sense of credibility.

Additionally, it also helps them reach out to a large body of audience in one go.

Think of a football stadium.

It can have anywhere between 30,000-80,000 audience in one go.

The sponsorships help them reach out to this huge body of potential customers in just one go.

Perhaps the most striking one is the multi-year sponsorship deal with the Turkish club, Galatasaray.

This football club is one of Europe’s best known and most famed football club.

So it creates a distinct advantage for one of the fastest growing MLM companies.

The strategy of introducing the brand on a far-reaching global platform seems to be paying off.

The revenue has not just stayed consistently over $1 billion; there are other advantages too.

The company has won recognition for the second consecutive year at the AVA Digital Awards.

This undeniably projects an impressive picture of the overall business model of this MLM Company.

4. DoTerra

DoTerraAn innovative US-based organization, they are one of the most famous MLM Companies.

The chances are someone has already spoken to you about their flameless candles.

Or better still, you are already a member of the affiliate networking program here.

They also address the now famous niche, essential oils.

Just like Jeunesse, though they operate out of a small US province, they have managed global reach.

Their growth is primarily channelized through consistent growth and awareness about the healthy lifestyle.

Their global network now comprises of over 5 million customers.

The revenue for the company tops $700 million.

Projections indicate that it is steadily clocking 10% + increase in sales every year.

That does not just indicate a steady rise in sales.

At a different level, it also indicates a sound strategy to attract a continuous flow of customers.

A fair compensation plan for local growers and stable supply chain enhances their sales.

It is said to help maintain a strong control over their unique single-plant formulations.

This has undeniably made sure that the company gradually enhances its global presence.

The range of their oil-infused offerings includes home care range as well.

This is in addition to their personal care options and the dietary solutions that they specialize in.

The recent partnership in Bulgaria is said to be a crucial revenue trigger too.

They have entered a unique pact to distill Lavender and Mellissa apart from many other essential oils.

It does not just add to their global supply chain.

It also establishes the brand as a credible social participant.

The association in Bulgaria is seen as crucial in supporting the local youth.

So members can also take pride in being associated with a socially uplifting cause.

On-time payment and fair pricing are two great advantages of this brand.

5. Le-vel Thrive

Le-vel ThriveThis company is one of the fastest growing MLM companies.

To add to that repertoire, it is also amongst the most famous MLM companies.

What is particularly striking are the search results on the internet.

A quick random search hardly mentions the word scam in any of the search results.

This goes on to establish that it is famous primarily based on the quality of the compensation plan.

Of course, this is in addition to the quality of the product it offers.

You cannot deny that is undeniably the key growth driver for any genuine MLM player.

It is essentially a health supplement manufacturer.

Their promised health awareness campaign and weight loss program is the cardinal growth driver.

They have dermal patches, health capsules and shakes in the comprehensive health package.

The herbal extracts in their ingredients are what is said to create the unique efficiency.

However, that said these products are not entirely herbal.

They do have certain chemical constituents too.

Their 8-week Thrive Experience is the most talked about concept.

It does not just allow people to lose weight and gain confidence.

In many ways, this is what has helped the company maintain close to 30% sales momentum.

Most scientific researchers also support their claims about the success rate of metabolism boosters.

The compensation plan in tandem with this helps representatives maintain the sales momentum.

Moreover, caffeine and green tea are globally famous for triggering higher rates of metabolism.

Needless to mention that this company latches on this fundamental factor for enhancing sales.

The base level compensation package costs about $200.

From then on members have to maintain a steady sales volume close to 100 units for earning money.

The 20% retail discount to members is said to attract new members to their kitty.

6. Avon

AvonAny mention of famous MLM companies is incomplete without reference to Avon.

In many ways, it is the grand old dame of the MLM community.

They are primarily into beauty and skin care solutions but have been consistently diversifying.

In terms of sales, Avon is second only to Amway.

However, over the past two or three years, sales have been significantly slow.

The company has responded to it by cutting down its operation.

But the good news is that they maintain their lead in their core bellwether markets.

As a result of this, the sales momentum has not suffered too badly.

Moreover, Avon now services close to 200 markets globally.

Apart from other innovation, they are also actively adapting to the digital push.

This beauty product specialist is already making inroads through the digital sales platform.

Apart from their own MLM based digital sales platform, they are augmenting sales via retail websites.

This means the sales triggers are not just affiliate marketing by MLM representatives.

It now includes a fair bit of retail customers who buy from neutral online e-commerce websites.

This is seen as a major boost for the sagging sales in many of its core markets globally.

7. GiraCoin

GiraCoinThis also is top rated in the list of famous MLM companies.

In terms of revenue, the current reading is close to $2 million.

But what makes this cryptocurrency based MLM company shine is the sheer momentum growth.

Reviewers have consistently top rated the company on a sustainable basis.

It essentially cashes in on the momentum in the cryptocurrency space.

This is a concept that users feel gives them the option to be successful and rich at the same time.

Interested members can start an investment with capital as low as $60 in this firm.

Most reviews speak favorably about the compensation plan.

This is undeniably what makes the company stand out amidst competition.

The exceptional customer support team is said to maintain the growth momentum for this company.

However, that said information about the exact product line-up is rather vague.

Though in terms of momentum, Giracoin scores favorably, fundamental information is scant.

The website says precious little about the range of opportunities that they peddle.

However, it is quite clear that retail sales contribute to the revenue significantly.

In fact, they comprise of the maximum revenue share.

This is considered to be primarily driven by the exceptional compensation plan.

Well, this is a typical MLM in this context.

Like most other MLM companies, participants can earn a lot through getting more members.

Their affiliate program is constantly attracting new potential customers and representatives.

Overall there are more 10 different compensation packages to choose from.

The tokens that affiliates bag are converted into GiraCoins.

However, the value of these GiraCoins is determined by the company.

GiraCoin also maintains its access close to 10% referral commission.

Affiliates also get to earn from residual commission on investment.

These are the two fundamental ways to enhance their return on investment.


Therefore, the list of famous MLM companies is a comprehensive list.

It does not just comprise of a certain type of product specialties.

The core idea is that that it includes all types of products that attract consumers.

Needless to mention, health, wellness and finances are the clear winners.

These have been traditionally associated with steady consumer demand and higher sales.

The idea is not just having a great product but being able to sell it successfully.

A robust compensation plan is often a key requisite in this case.

This is what takes the company’s growth forward.

In many ways, this also maintains the overall sales performance.

The global reach is also crucial in maintaining a steady growth for MLM companies.

All of these together help create a comprehensive list of famous MLM companies.

Clickbank Review: What Clickbank Is as the Pioneer of eCommerce

If anyone asked you, what is ClickBank, what would you answer?

If you deal with selling or buying products digitally, you must have surely heard about ClickBank.

Well in very simple terms, they are oine of the pioneers of e-commerce the world over.

In the world of affiliate marketing, it has the largest presence.

Most interestingly whether you are new to affiliate marketing or a seasoned affiliate marketing veteran, you can participate actively.

No wonder, it has become one of the largest networks on the digital platform.

Clickbank at the moment has over 100,000 affiliates, the world over.

Together they connect close to 12,000 vendors in one go across the world.

Since their inception over 12-13 years ago, they have paid as much as $1.7 billion as commission to their members in affiliate network globally.

They have a great reputation for timely payment and clear operation terms.

However that said, ClickBank does have some cons as well.

Along with the good will that they have earned, they have also had their fair share of controversy.

But before undertaking a detailed analysis, it is important to understand what the basic business fundamentals of ClickBank are all about.

What Is ClickBank?

ClickBankIf you are interested in undertaking a ClickBank review, it is very important to understand when the company came into being.

This company was formed in the late 90s, 1998 to be precise.

Like all startups, they started small and gradually expanded their operations.

After rather humble beginnings in a garage, they are now amongst the top rung leaders in e-commerce.

They now fall into the category of the top 100 digital players in the ecommerce world.

While their sales have crossed $3 billion, the daily transactions equal 26,000.

Most importantly, you can employ the advantages of this sales platform across a wide range of digital content.

However, ClickBank’s key focus area remains as software and e-books.

The active affiliates associated with ClickBank at the moment are well above 500,000.

A large number of members are actively associated; it indicates that this collaboration brings many advantages together.

The most important reason for this can be ascribed to the rate of commission they pay.

Most ClickBank reviews will indicate that this affiliate network pays one of the highest commissions across the industry.

In fact, in certain cases, you can earn as much as 75% commission with Clickbank.

ClickBank covers a widespread network of products.

This ensures that every kind of customer and target audience get to connect with the right product mix.

Not just that, there are many other features as well that make ClickBank unique.

It is one of those networks which offer subscriptions on a recurring basis.

So what it means for you is that your earnings will continue for as long as the subscription does.

That’s not all; even the terms of payment are totally at your discretion.

You can choose a weekly payment basis or even twice a week depending on what is convenient for you.

ClickBank also chooses multiple options of payment to ensure that you get paid right when and how you need it.

The handy tracking system makes sure that even if the customer waits for as long as 2 months before making a purchase, you can earn your commission.

Moreover, like any astute business person, you can also look at promoting products with higher commission prospects.

Additionally, ClickBank offers partnership possibilities to its customers as well.

You can create a joint venture with other ClickBank associates and split the earnings.

Moreover, you can use the various analytics that ClickBank offers.

This helps you to fine-tune their overall ad campaign and gain maximum exposure from it.

The whole idea is to promote the product as best as possible with the highest earnings prospects.

You can always sort it out better depending on the type of products that match best with your website’s profile.

In this way, you will be able to attract a lot more clicks and get lot better promotional facilities as a result.

For both the end user and the product manufacturer, it becomes a mutually beneficial deal.

– Convenience Is Primary

One of the key provisions that make it to the ClickBank review is the widespread popularity of this digital platform globally.

While infrastructure and resource availability is one aspect of it, there are many factors that contribute to the overall popularity of the medium.

Customer’s convenience or ease of use while applying it to the day to day usage is one of the most pertinent factors that you must pay attention to.

Right from the point where you need to sign up for the services, ease of use is the most striking feature of ClickBank.

Unlike a lot other affiliate networks, signing in for ClickBank is not at all difficult.

It does not involve any complicated approval procedure.

If you want to join in to the ClickBank program, all you have to do is log into to their website and sign up.

Also, the kind of products that you choose to promote is entirely your call, and no one has any role in it.

Merchants have no choice in this regard.

They cannot decide beforehand who they want to partner with.

It is essentially the user’s discretion and depending o their priority.

The user interface is another key element that takes forward the ‘ease of use’ concept with a far greater clarity.

Whether you are a beginner or a seasoned internet user, navigating through this space is a child’s play.

In one clean sweep, you can sign up and then go ahead with the entire proceedings.

The layout of the ClickBank page is no neat that you can quite easily choose appropriate titles and select category with ease.

Whether you are looking at finding proper headings or clicking on the right subject, this platform gives you the most relevant and simple solutions.

Another aspect in which ClickBank maintains user convenience is the way it maintains the various filters to screen out products.

You can customize the search options as per your priorities and get the best possible alternatives to take advantage of the various deals.

Also you can choose the various categories from high to low or low to high or on the basis of popularity or relevance.

Then you can get the most viable and constructive list of product ranges.

Additionally, you can even make your selection on the basis of language or even the upsell potential of the specific one that you are selecting.

– Why Would You Select ClickBank?

That brings us to the point about the obvious advantages of why you would use ClickBank.

There are many benefits of ClickBank, here is a lowdown:

Wide Range: Whenever you select an affiliate network, one of the key factors that decide the choice is the kind of range that you might have on offer.

There are some affiliate networks that specialize in lifestyle products, while there are others which have software, e-books as their area of specialization.

What you would choose is something that would be able to get you maximum clicks and most earnings.

Perhaps for that reason, sometimes choosing a network with a wide range of offerings can be very beneficial for you.

In that aspect, ClickBank scores well over many of the other affiliate networks.

Not only is the range of products comprehensive but in each product type or genre, you have a distinctly wide number of individual offerings.

This plays a very crucial role in helping you incorporate the largest number of potential clickable options that you could explore upon.

Most importantly, ClickBank’s huge range of options also helps you get the most appropriate number of clicks from across the world.

You do not have to depend on any specific region to guarantee your earnings.

You can look at a more widespread user base to tap your earnings.

Maximum Product Guarantee: ClickBank assures 100% product guarantee for its users.

Whether you are a customer or a product vendor, you would not have to bother about the genuineness of the terms and condition of operation that you get.

This product assurance is also a key factor that helps customers and vendors to repeatedly select this platform over a lot of other alternatives.

High Commission Rate: Another major advantage of the ClickBank portal is the fact that it normally translates into very high earnings.

Typically the ClickBank commission ranges anywhere 50-70% on every sale that is executed through these clicks.

This relatively large amount also makes sure that you are able to latch on to a relatively more long-term income source for a greater duration of time.

A Home Based Source of Income

The whole idea of a ClickBank commission is to generate a home based source of income, so a higher commission rate would make it a far more viable alternative compared to other affiliate networks.

Easy Tracking: The success of a great affiliate network often depend on the ease with which you can track the clicks.

What if you miss a click? What if your click converts into a buy, but you do not get paid because the buyer takes more than a month to decide?

Well, these are all the various types of problems that you might be facing while using different types of affiliate networks.

This is exactly why, when you go through a ClickBank network, the tracking feature of this platform surely makes it a much in demand alternative.

The tracking system is so advanced that you can get paid for buyouts that happen even two months after clicking the specific ad.

So, as a result, the chance of a click not getting paid is very rare.

Even when a buyer decides on buying a product even weeks after the click, you can still get money from the remuneration.

The excellent tracking system also makes sure that wherever in the world, the clicks happen, your earnings in not impacted in any possible manner whatsoever.

The reliability that comes along with it also makes sure a lot more people would choose it.

No Investment Involved: If you are wondering how ClickBank makes money from the entire operation, rest assured you don’t have to pay anything to sign up with ClickBank.

This e-commerce pioneer makes money solely on the basis of its association with vendors.

When you sign up with ClickBank, you don’t have to pay up any type of start-up fees or possible registration charges.

The association is absolutely free of cost.

You simply have to create your profile and select the category of ads that you might be interested in taking up.

So if you are taking this up as a career to earn while you are at home, you do not have any investment involved.

Yes, this is one of those careers where you start earning after the commission starts trickling in.

Once the content for your website is ready, all you need to do is choose a product that you would want to advertise and then start placing the ad on your website.

Once you give access to ClickBank’s digital products, you automatically get access to their payment gateway, checkout norms, subscription profile and refund policy that they provide.

ClickBank comes across as a comprehensive package with all the possible features of an electronic commerce platform.

So you do not have to spend additional money in setting up the infrastructure on your website separately.

You can easily take advantage of the options available on ClickBank.

So with ClickBank, you do not just start a business without any investment, but also you will get an opportunity to use their well-established internet resource base.

This will mean at no additional cost, you can make this as a successful business model as such.

So it becomes a unique mix of opportunity and savings.

Customer Service: ClickBank is known for great customer service quality.

The customer service is available 24×7 to customers.

Whatever big or small problem that you might be facing, the ClickBank customer representatives are never too far away for your comfort.

You can call them, email or even message them about your query.

This makes the company a lot more approachable to people who are looking at possible work from home alternatives.

Even if you want to get started, getting in touch with the customer service representatives is the easiest way to sign up with the company.

Disadvantages of ClickBank

However, that said, most ClickBank reviews also indicate that there are some disadvantages of incorporating this product line-up.

Some of the terms and conditions do not quite work in the interest of the customer and might even impact the interest of the business.

So what are the cons of associating with ClickBank?

Moreover, how you look at creating a relatively more sustainable source of income will also depend on how well you can look at tackling these issues over an extended period.

This also indirectly impacts the type of home based business that you select eventually.

1) Legitimacy Is A Problem

One of the biggest disadvantages of ClickBank is the lack of legitimacy.

They do not have any way of screening porn or non-porn sites.

So when you select a specific category, you cannot double check if the particular site you are promoting is a fake/scam site or even a pornographic site.

Only when people click on the link, they would be able to understand it.

Moreover, the click also activates the cookies associated with it.

The user is then bombarded by similar content a lot more.

So it could become a potential problem.

Getting redress is not that simple either as there are many sites that deal with continuous customer complaints.

2) Refund Issue

Another key problem is the lack of a well-defined refund policy by ClickBank.

There are no clearly demarcated conditions that define the circumstances under which you can claim a refund or become eligible for the refund.

As a result, it becomes extremely difficult to establish a code of guarantee.

This severely impacts the authenticity of the overall program.

So when you get engaged with the company, you cannot rest assured about the genuineness of the payment scheme.

While there are many payments gateways and several online options, ClickBank does not spell out the terms very clearly.

3) Payment Timeline

Another payment related concern with ClickBank is the timeline of the payment.

A lot of websites do not pay up that instantly as many others do.

So as a result, your payment could get delayed depending on the website or company that you might be looking to promote the firm.

So, most ClickBank reviews highlight the need for bringing in more transparency in the overall payment date.

4) Inadequate Sales Picture

There are many ClickBank affiliates which do not convert into sales very well.

But there is no way to identify or decide right at the beginning.

Many sites are not well covered and do not convert into sales very well.

But this is a fact that you would only realize eventually.

ClickBank does not have any filter that will help you list out the different sites as per these parameters in a constructive fashion.

So while you might select well-curated ads to promote, if they do not convert into sales, your earning becomes less.

5) Wide Range

Are you surprised that I am listing this as a disadvantage for ClickBank?

Well, the fact is this is one of those advantages that could very soon become a disadvantage as well.

While on one hand, you have a lot to choose from, you also need to deal with a lot of useless junk that is peddled in the name of variety.

So when you are placing ads or selecting potential alternatives, you need to be extra careful.

Otherwise, it is quite possible to get saddled with a poor grade promotion and the popularity of your website can also get hampered as a result.

6) Need Thorough Screening

Curating your customized ClickBank solution is never simple.

You need to undertake thorough due diligence to ensure that only the right kind of options make it to your website at the end of the day.

In the absence of any pre-decided parameter to judge it, the only option is hit and trial method.

This is significantly more time consuming as well as the relative earnings can be a lot less to start off with.

It is only when you get into a specific order and start understanding the business basics, can you start making long-standing calls.

7) Heightened Competition

Given the great product response under the affiliate umbrella of ClickBank, a lot of new players are mushrooming up every second.

As a result of this, the atmosphere is a lot more competitive.

That, however, does not mean that you will get a great product in the bargain.

Sometimes competition also leads to some enormous and useless products being put up on offer.

So here competition leads to a surplus supply of useless products across genres.

What makes it even worse is that identifying these products is that much more difficult.


So, a simple answer to what is ClickBank would be that it is one of the best, oldest and reliable work from home options.

They facilitate helping you earn money sitting at home with a relatively reliable source of earning money.

The ClickBank reviews indicate the high billing rate and commission amount of ClickBank.

Therefore, ClickBank is also an extremely profitable opportunity for anybody looking for home based options.

The wide range of products that ClickBank offers, makes it possible for you to curate and customize the ads as per your preference.

That said there are some problems that you must pay attention to as well.

The most important concern with respect to ClickBank is undoubtedly the vague refund policy that they have.

Many sites even charge you money for any money refund as a result.

Also, a lot of sites with a long line of complaints could also get featured in this list.

As a result, you sometimes run the risk of promoting sites which might not get you the right kind of sales.

However that said, ClickBank is one of the better affiliate network options.

Once you get the hang of the overall affiliate networking market, it is possible to earn a lot of money.

Affiliate Marketing on Instagram to Make More Money

Affiliate marketing on Instagram is becoming a “thing too.”

Everyone from your mate at school to those top models is looking to make their follower numbers count.

If you’re into social media you’ve probably heard of Facebook marketing.

InstagramWell, you’re missing out if you’ve not been tapping the benefits of Instagram too.

With over 800 million active users, there’s just no community you can’t find on Instagram.

As an affiliate marketer, the goal is to drive traffic to your target site how ever you can.

Instagram’s app engagement ranks above some of the other giants like Twitter and Snapchat so that’s a metric you need.

This post would go in-depth into how you can gain recognition in very profitable niches and of course, make money.

The Untapped Potentials On Instagram

You may not believe it, but there are very regular people earning money on Instagram just living their life.

I mean you’ll hardly spot anything, they’re wearing Nike hiking shoes on their posts and making money with that.

And I’m not talking about celebrities or your favorite reality TV stars here.

Of course, that helps to an extent, but with the right strategies, you can build a following too.

Does Instagram Allow Affiliate Marketing?

Instagram hasn’t clearly come out to say they permit affiliate marketing on their platform.

But they haven’t said they don’t want it either.

In fact, the launch of Instagram for business is a nice marker.

It’s a statement from the company that they understand that people would also like to use the platform for marketing.

And affiliate marketing falls under that.

Some Ways You Can Do This?

You can charge companies to create a post or use their tags on your account.

Instagram makes linking out of the platform difficult so thinks like tags from huge accounts are expensive to get.

And I’m guessing you’re asking what it takes to be seen as a big account?

Like, how many followers do you need to get things started?

How Many Instagram Followers Do You Need To Earn Money?

OK, you need to get this shocker, it’s not really about the followers!

Yes, there’s something called paid followers on Instagram and other social media platforms and many brands know about this.

The metric that really matters on Instagram is engagement.

Look at it like this, how would you feel paying for “30,000” fans to see your product and only three people land on your site.

You’ll feel you’ve been swindled, right?

That’s why very few brands care about follower numbers except you have tens of millions of them.

I mean, it’s not possible that someone would have 20 million fake followers.

At least, a lot of that number will be real human beings active on Instagram.

And you should be working to improve engagement on your posts.

Yes, there is something like boring your followers with your content.

You don’t want that because they’ll unfollow when they can’t take it anymore.

How To Improve Engagement On Your Account

So, a little away from increasing your follower numbers and actually making your present followers count.

The first thing you can do is a “don’t” actually, so don’t use bots.

If you’re on a service that automatically likes and shares your posts every time you publish, that’s dangerous.

That’s because you can get your account shadowbanned or even banned completely.

A shadow ban is a penalty given to Instagrammers who use these shady tactics.

And the funny thing is it’s a bit hard to know you’re on a shadow ban.

How it works is that people who don’t follow won’t be able to see your posts.

A second tactic to use is getting innovative with your use of hashtags.

You shouldn’t use banned hashtags in your posts because that’ll prevent your posts from appearing for the other tags.

Also, try to use hashtags that relate in a way to the business you’re promoting.

You want to prep the minds of your followers for what’s to come.

Look for times when your audience is most active.

You shouldn’t be posting at all times because you won’t get the results with that.

Using Hashtags To Generate Interest In Your Offers

Affiliate marketing on Instagram is all about promoting products you feel will be beneficial to your followers.

And to make as much money as you can, you need to use hashtags that pique their interest.

There are a lot of hashtags you could use and they could be grouped into branded and community hashtags.

Branded hashtags are peculiar to your brand or your company.

So if you’re using a branded hashtag, you’re saying your brand endorses the product you’re promoting.

But this can’t work for everyone, for your branded hashtags to drive sales, you need a brand that exhibits value.

So a Michael Jordan can put on Nike’s latest boots and make affiliate sales off it.

But if you do the same thing, not many people would care.

One reason many marketers recommend using branded hashtags is because it makes tracking the success of your campaign easier.

You can gauge this by looking at the hashtags people are interacting with and those they aren’t.

It’s easy to get too pushy with affiliate marketing on Instagram when you’re watching the sales coming in.

So one way to keep yourself and your brand in check is by monitoring those hashtags.

Community hashtags are the second type you can include in your affiliate posts on Instagram.

With these hashtags, you’re harping on the general endorsement of your community to drive sales to your offers.

So still on the Nike shoes, you’re saying something like, hey look, Michael Jordan loves this too.

Community hashtags make your content available to a wider audience because people are actively using these tags in search.

The easiest way to win on Instagram is to combine both models and optimize.

And that’s because it’s all about getting the best.

How To Find The Best Hashtags For Your Affiliate Offers

It’s supposed to be an easy thing to do but many people still do it wrong.

I’m talking about those hashtags that drive affiliate conversions through the roof, you should be using them too.

And there are many ways to find them.

The first thing you can do is just a simple search.

When you start typing keywords into the search bar, the Instagram algorithm spits out popular alternatives that have worked before.

Put yourself in the mind of a searcher and niche down until you can find tags that can work for your business.

So if you’re an affiliate for a hosting company, web hosting will be too competitive if you’re just starting out.

Something like WordPress hosting or WordPress e-commerce hosting is a good start.

That’s because very few people would be competing for those keywords.

When you include a hashtag in your Instagram post, you’re asking Instagram to rank your post for that tag.

The problem with this is that they’re only nine slots up for grabs on mobile which is the platform that dominates usage among users.

To get into any of those nine spots, your posts need to show better engagement that those already ranking.

That’s why it doesn’t make any sense to compete with posts with millions of likes and thousands of comments.

Especially when you’re a small brand, so start small and target those low hanging fruits.

Another way to find winning hashtags is looking at what competitors are using in their affiliate posts.

You can bet you’re not the only one promoting that fancy jacket or that wristwatch.

There are others who’re already making affiliate income from those products.

So go through your competitor’s posts and start using their hashtags.

So How Many Hashtags Should You Be Using?

Of course, if you’ve been following through up till now, you should have gotten a lot of hashtags to use.

There’s one question many marketers have on hashtags and it’s about just how many should they be using.

It’s a good question to ask because people don’t want to get caught spamming ‘cause they’ll get shadowbanned.

Instagram isn’t as strict as Twitter on the number of hashtags you can include in a particular post.

And for now, the limit on Instagram is 30 hashtags in each caption but some marketers think it’s not enough.

But you don’t really need thirty hashtags or more than that for all your captions if you’re doing it right.

You need to find what’s just perfect for your brand, and there are two ways to get this done.

The first way involves going to your competitors for help again.

So look at how many hashtags they’re using in their captions and check how it’s affecting engagement.

Are they getting more engagement with fewer hashtags or is it with more?

The second method is looking at your own Instagram account, so separate your posts into two halves.

Check how successful posts with more hashtags have been and how those with less have been also.

There are different Instagram analytics tools you can use, both free and paid options.

You can start with free or trial options for your account and that will still be okay.

And there’s a particular problem many marketers, especially less experienced ones have with using many hashtags in their posts.

It’s very difficult to know the hashtags that are driving engagement, you’ll need to do lots of A/B testing.

That’s why it’s advised to start small and move from there.

Can You Add More Than 30 Hashtags In Your Posts?

There’s always that little crowd out there that wants to try how things will be if they go overboard.

And if you’re looking for a one phrase reply, well yes you can.

If you add more than thirty tags before posting your photo or video, you’ll get an error message.

But there’s a little tweak you can use and here’s how it works.

You need to post your photo or video with no hashtags in the original caption.

Yeah, leave that space empty for now, and then move to the comments.

Copy and paste 30 hashtags into a comment of your post.

Then edit your original caption and add an additional 30 hashtags in there.

This brings the number of hashtags you’ve used in one post to 60, surpassing the Instagram limit.

So that’s done, but here’s a little advice, if you really have to use up to 60 hashtags, use spacing.

You don’t want your post looking spammy which is something many affiliate marketers are associated with.

If people see you’re trying too hard to earn a commission, they’ll begin to doubt the value of the product.

And it wouldn’t matter if you were genuine in your review.

So try not to look like you’re selling something, let your posts help people buy.

Any Other Tips For Using Instagram Hashtags?

You can bet they’re. Hashtags are the only way to drive Instagram traffic to your posts.

So we can’t really say everything about them.

But one tip you should be using to make your posts more effective is matching them with the right photo.

If people can connect your hashtags to your photo, it will improve your click-through-rates as people would want to find out more.

It’s normal to get confused when you’re just starting out with this, but do a search with your hashtags.

You’ll see the top photos that are ranking for those tags and that will provide direction.

When you’re studying the grid for direction, look out for what everyone is using.

What’s similar about all the photos or videos that are using those hashtags.

These elements are what you need to implement into your own posts so that connection will be there.

A second technique is using hashtags that are trending.

If a hashtag is trending, that’s a huge chance right there because so many posts won’t be optimized for that tag.

So do a good job with yours, get the engagement juice to your posts and rank for that hashtag.

There are two ways to get this done, the first is using hashtags that are directly related to your product.

So let’s say the product you’re promoting is a very cheap web hosting plan.

A good time to jump on that trend will be when something like $1 hosting is trending.

The second method is doing it when hashtags not directly related to your industry are related.

Call them shoulder niches if you like.

So if site speed is trending, fast web hosting is a way to improve site speed.

So there’s nothing wrong with using “related” hashtags.

How To Break Into The Top Posts Section Of Instagram

When you do a search on Instagram, there are nine posts ranking in the grid for that search term.

Appearing on this grid is like appearing on the first page of Google, you’ll be getting all the traffic.

The algorithm is responsible for determining what posts occupy the first nine spots and the ones that should be pushed down.

Of course, Instagram hasn’t revealed the script they’re using, so it’s all down to doing what has been proven to work.

One key tactic is improving engagement, and a lot has been said about that already.

Getting enough likes and publishing content that makes people want to leave comments are some techniques for boosting engagement.

But a key factor not many people talk about is consistency, maybe because it’s not exciting to do so.

Very few people have the patience to do the hard work.

That’s why there are a lot of people using sleazy tactics and getting themselves banned.

You’re not going to rank your affiliate posts in your first week.

But to have a shot at success, you need to be consistent.

Use your hashtags, especially your winning hashtags in different posts.

Once you notice they’re starting to get a little engagement, you can start including some medium and high competition hashtags.

Using Everything You’ve Learnt

There are many tactics that have been outlined in this post.

But there’s no magic pill that will change your affiliate fortunes overnight if you start using them.

The effect of these tactics on your Instagram account will only be noticed when you’re using them together.

So make use of the followers you already have and as you implement these techniques you’ll get more.

Use the techniques to improve engagement on your posts.

Creatively search for those hashtags that generate interest and use them.

And don’t use hashtags just to reach the Instagram limit, if it’s not necessary, leave it out.

That’s it, affiliate marketing on Instagram can make you money, but that’s if you know how to do it.

Well, now you do.

ClickBank Complaints: Top 10 Reasons of Complaining Against ClickBank

Whenever you look at any ClickBank reviews, it is generally a complex mix of several positive and negative features.

However, there are some types of ClickBank complaints that have been doing the rounds recently.

They range from uncooperative customer representatives to unexplained product refunds to even delivery products.

The various kinds of complaints highlight some of the operational issues that customers face on a day to day level.

It is needless to mention that these types of complaints also highlight the concern areas that you must pay attention to while dealing with this e-commerce giant.

Top 10 Reasons for ClickBank Complaints

Here is a quick lowdown on some of the top ClickBank complaints that you would see across websites:

  1. Uncooperative Customer Representatives
  2. Unexplained Refund
  3. Cancellation Problems
  4. Unauthorized Payment
  5. Inaccurate Card Usage
  6. Irregular Payment & Bank Charges
  7. International Transactions
  8. Gravity Score
  9. Online Payment Scam
  10. Inability To Send Complaint Form

1) Uncooperative Customer Representatives

If you go through the top 15 websites that include ClickBank reviews, most of them seem to highlight the lapses on behalf of the customer care representatives of ClickBank.

Some did not get satisfying responses while others kept getting referred from one person to another till they got tired.

Often the customer representatives act as the bridge between the company and customers.

But if they are not able to maintain the channels of communication effectively, there will be a huge communication gap.

When hassled customers have tried to contact the ClickBank representatives, more often than not, they have been able to contact anyone.

In the occasions when they have actually managed to touch base, these reviews indicate that the advice that was extended did not help the individual at all.

On the contrary, their confusion increased even further leading to a lot more complication.

Be it an unexplained refund or product return initiative, ClickBank has a long list of very dissatisfied customers who did not get a response as per their expectation.

On the contrary, the response has been rather tardy.

2) Unexplained Refund

Quite a few of the customer reviews indicated that their order was canceled without their permission.

They only got to know about the development when they got a message about the refund in their bank account.

The worrying point as a ClickBank customer is a frequency within which these incidents have occurred.

When the customer service representatives were contacted, they had a different explanation for it at different instances.

The end user was thoroughly confused and completely at a loss to come to any conclusion regarding the entire episode.

This generally leaves a bitter aftertaste about the entire buying experience.

Not just that, even for the other ClickBank associates, this experience has led to a negative perception of the brand’s value and their ability to deliver over the longer term.

Most times customers felt that no attention was paid to their complaints and the lack of constructive feedback often resulted in a negative perception about the brand.

The unexplained refund also indicated inefficient delivery module and lack of appropriate screening on the ClickBank platform.

Canned email responses to every type of query that customers had are pretty much the maximum that they could ever expect from the company.

3) Cancellation Problems

Well so many times, it so happens that you buy a product and then change your mind about it eventually.

What happens then?

Well, a simple solution would be you just cancel the order.

Well, ClickBack Complaints will tell you how harrowing this simple experience can be.

Lack of proper feedback and appropriate response from the company has resulted in additional confusion for the customer.

As the customer feedback indicated, in one instance, the company even posted false responses allegations.

It said that the company had a different version and was untrue in many of the details included.

What made the experience even more bitter was the fact that the customer’s dissatisfaction was not given due credence.

The company claims that they offered the customer technical assistance.

But the customer’s version is completely different and even claims that the company did not contact them.

It happens in the entire process most times that your cancellation request gets unnoticed.

You get saddled with a product that you might have already changed your mind about.

You might get seriously demotivated and even cancel your registration with ClickBank.

This could be detrimental to business in the future as well.

4) Unauthorized Payment

This is not just a major risk for ClickBank users but a possible threat as well for all types of online consumers.

As per the feedback put forth by one of the users, the ClickBank software managed to hack into their computer and authorized payment illegally.

While this particular consumer user was rather alert and managed to identify it within a loss of $400, others might not be as fortunate.

If they are not very confident and just clicking on a product can lead to it getting bought by them, it shows the advanced technology used in hacking the system.

They did not just hack into the system but are even authorizing payment on behalf of the customer.

So more than a mere complain, it is a serious threat to all possible online e-commerce activities.

When the hacking exercise can actually help in authorizing online payment, the possible theft of other sensitive information from your system is also possible.

One of the key reasons could be the lack of adequate screening facilities for the possible merchant players.

They could be highly ethical alternatives, and at the same time, they could involve some serious cyber offenders and scamsters too.

Moreover, there are moments when the payment gateway freezes soon after you have made a payment but the delivery address has not been fed in.

The result is the company has your money, but they don’t have your address to deliver the product.

As per user feedback, despite making repeated attempt to contact the ClickBank associates and the relevant customer representatives, there was no use.

The money could not be recovered, and neither was the product delivered.

Moreover, even attempts to claim a refund met with disappointment.

Most times the page freezes on refund claim as well.

But other operations continue unhindered.

5) Inaccurate Card Usage

Another common problem that many ClickBank users have complained about is the erratic payment gateways.

A lot of times credit card payment might not get processed on its own, but when the same card is used via Paypal, it goes through smoothly.

The reason why users normally get very hassled is because the relative feedback and response from the customer services team are very limited and hardly helpful.

This further adds to their confusion and concerns about the authenticity of the payment gateway.

It could also drive away viewers from possible websites associated with ClickBank.

6) Irregular Payment & Bank Charges

Think about it; why did you think about joining ClickBank? More often than not it was a means of generating a reliable alternative income source.

It was created with the idea that if this source of income became satisfactorily adequate, you could even look at quitting your day job.

But you would agree that all of this would depend solely on the frequency with which you get paid by ClickBank.

Most reviews maintain that this e-commerce pioneer processes payments even twice a week.

But the point is are you getting them at all.

Well, instances of delays and untimely payment are just too frequent, and the people suffering, as a result, are many.

Overall, you have a significant list of customers who either received no payment or have got it after a rather long wait.

Many of these users consider ClickBank to be a scam or a fake money making body with no real earnings as such.

There is another group of people also feel the company is not really trustworthy to put your money in it and it is best avoided.

Instead, people should look at other possible money earnings sources.

Charges on the Bank Statements

Levy of illegal bank charges is another top grouse of many people using this payment gateway.

Many ClickBank complaints on the internet show record of unaccounted bank charges that have suddenly shown in the user’s account.

This payment suddenly made an appearance, and before that, there was no mention of this charge either.

Most times they only realize much later when they might be analysis the bank statement in details.

This problem takes up an unpleasant form because of the lack of response on Clickbank’s side.

Many times, their customer service representatives have even tried to explain to the user the genuineness of the charges levied.

The user gets cornered and often apart from accepting the so-called charge, there isn’t much to accept.

There are very few examples of alternative recourse.

Even email after email urging ClickBank to refund the balance went completely unresponded most times.

Users tried to contact their customer service representatives, but there was no response regarding these incorrect charges that were asked to be reversed.

It is needless to mention that this leaves a bad aftertaste for those who had to bear the charges.

7) International Transactions

Several international transactions faced a similar fate as well.

When the user tried to cancel the product selection, the payment went through.

One hapless user account mentioned how they tried to keep canceling the payment for close to three days but without any luck whatsoever.

In most of these cases, the silence or the non-cooperation of the customer service representatives worsens the problem for them.

They have nowhere to, turn to and sole representatives of the company suddenly become absolutely quiet.

If at all some respond, it does not help the individual in recovering their payment.

8) Gravity Score

If you have plunged into ClickBank without proper and adequate study, you could be facing this unique problem.

This is one of the most basic pre-conditions that ClickBank works upon and bases its success model upon.

You have to always remember to choose sites with gravity score above 50 to ensure better sales and a more sustainable assurance of getting money from the entire deal.

But there is no explicit information base to get these details.

As a result, people, in general, plunge into the entire ClickBank business forum without being prepared for it adequately.

9) Online Payment Scam

Another common ClickBank complaint that you hear of getting charged for a service that you might not have subscribed for one to which you did not get adequate access.

Think about it; you chose a movie downloads site online.

You like the terms and conditions and also the movie collection, so feed in your card details.

But you would notice soon after you fed in your card details, the page completely froze, but money gets deducted from your credit card.

You try accessing the site after this, but chances are you will not be able to recover the money that they deducted from your account.

10) Inability to Send Complaint Form

In most cases when you face a problem with the ClickBank products or services, chances are that they ask you to fill up the complaint form and upload it for further action.

However, the fact is that you would face a lot of differing opinions about the overall efficacy of the complaint form.

Most ClickBank complaints reveal that most times you can’t even upload the form, forget about seeing action on your complaint.

The page freezes every time you try uploading the complaint page and send it to the officials involved in the entire process.

Even speaking to the customer service representatives about this won’t bear any fruit because they would want to see the complaint form.

Unfortunately for most the complaints, the form is either very hard to upload or even fill it up.

This adds to the woes of the hapless customers.

For ClickBank, this could spell double trouble.

Apart from the loss of credibility, this could also mean that a lot of people might want to switch to other more reliable affiliate network platform with higher dependability.


Therefore, the ClickBank complaints clearly highlight a distinct lacuna of the customer care representatives who work for the firm.

Repeatedly their inaction or slow action highlights the lack of coordinated response system aimed for a comprehensive customer care program.

While the basic concept might not be fake, the execution aspect of ClickBank has a lot of scope for improvement.

From ensuring smooth buys, flawless delivery to uneventful launches, every aspect needs a more thorough inspection and reduction in the room for complaints.

Therefore for it to gain a better reputation in the market and unlock its true potential, ClickBank has to invest significantly more in customer care.

Rodan and Fields Review: A Pyramid or Multi Level Marketing?

This review doesn’t mean that Rodan and Fields is a Pyramid Scheme or scam.

It is just the analysis of a company’s marketing method that more looks like a legitimate MLM.

However, you are the one who should decide after reading this article.

The Rodan and Fields History Review

Rodan and Fields is yet a skincare company that uses the multi-level marketing strategy.

It was started by Dr. Katie Rodan and Dr. Kathy Fields and is known for its rather popular skincare product called the Proactiv Solutions.

This skincare line was launched in 2002, and after trying to sell through high-end department stores, they decided to take on the word of mouth MLM strategy of sale eventually.

In 2006 finally, they stopped all over the counter sales and introduced ‘House Call’.

This was nothing but a type of multi-level marketing approach where the representatives showcase the product to interested buyers.

The question, therefore, at this juncture is that if Rodan and Fields multi-level marketing is legal or illegal and scam?

Is it a legitimate way of earning profits or can this be termed as yet another scam and illegal pyramid scheme opportunity ready to take advantage and exploit the financial hardships of many hapless individuals?

Before I go to details, I have to explain that MLM or multi-level marketing and even pyramid are not necessarily illegal and scam.

They are just some marketing methods that many companies use.

So you can’t call a company scam and illegal as soon as you you find out they promote their products through multi-level marketing.

Something which is illegal and is scam is in the way that members make money.

This is clearly explained here.

Is the Rodan & Fields a Scam or It Is a Legitimate Multi-Level Marketing?

Rodan & FieldsIf you want to prove the legitimacy of the business model of the Rodan and Fields multi-level marketing, a much closer attention to their overall working style is extremely crucial.

How exactly does Rodan and Fields function?

Well, they operate quite similar to many other MLM in many ways, but the overall compensation plan needs a closer look and detailed study.

The core fact, however, remains same.

You get paid for selling their products and also for recruiting people under you to operate the same way you are doing under someone.

Apart, sales representatives earn profit via:

  1. Selling the Rodan & Fields product to both retail and preferred Customers.
  2. Commission earned from sales clocked by consultants and preferred customers in your circle.
  3. Overall team commission based on the entire team’s performance. The team is essentially the team you sponsor.
  4. Generation Commission is basically the commission that you earn on extended sales of the entire team.
  5. Performance bonus on achieving various milestones.

Well, you do not need anyone to mention it to you but their compensation strategy is not as simple as they make it appear.

And, it is rather convoluted in terms of realizing absolute level of profitability from them in any way.

Often, the profits in multi-level marketing companies deeply depends on the quality of the product.

However, that sure is not sufficient to help you earn a sustainable source of living.

The US Federal Trade Commission has clearly outlined how 95% of sale representatives associated with MLM are not earning more than $1000 every year.

That number in itself projects the sorry state of affairs.

The Rodan and Fields product might be great and the promotion of these could be relatively easier than a pyramid scheme with an unknown product range.

However, the fact is that the relative difference is not much and it essentially outlines the fallacy in the system.

Would You Term Rodan & Fields a Scam?

So the question that crosses your mind at this juncture is would you term Rodan and Fields multi-level marketing a scam?

Well, that is too strong a word and perhaps a regulatory authority like the US FTC is best geared to take a call on that.

However, what we can all accept in our personal capacity is that it surely is a risky type of business.

It is common knowledge that any MLM or a pyramid scheme has a slight bit higher risk potential as compared to other conventional business formats.

In almost all the cases, the only ones who make money are the ones who are at the top of the rung, the business owners and the initial few who comprise of the top of the pyramid.

Another reason why MLM can be a risky business is that it is illegal to promote any type of pyramid scheme.

Almost always, you will see the authorities are in the process of probing these multi-level marketing businesses.

We see the pyramid collapsing at some point or the other and the business shutting down for good.

So even if you have made a sizeable amount of money in this pyramid scheme, it is never a great idea to stick with this business option for too long.

You never know when they might just collapse suddenly and shut shop leaving your money in jeopardy.

While I would not hazard a guess about the legitimacy of the actual business, the MLM genre of businesses has been attracting bad publicity, and moreover, it is simple mathematics.

At some point in time, the demand for these products sold as pyramid scheme would begin to fade away.

This would herald the beginning of the downfall and eventual collapse of the business model like a pack of cards.

Recruits Slowing Down

One fact that inevitably sets Rodan and Fields apart from most of its other predecessors is the fact that they are not trying to push the huge financial incentives of joining an MLM.

In fact, the company has been quite candid in putting up the fact that 65% of its revenue is from retail direct sales to individuals who are not consultants.

High earners who get Lexus of their choice as incentive are free and far between.

In fact, a majority of them might make only a few thousand dollars every year.

To quote the numbers on the Rodan and Field multi-level marketing website, only 400 of the total 100,000 consultants have reached the Lexus level of success.

So… Is Rodan and Fields a Scam?

Rodan and Fields BBB Records Shows That It Is Not a Scam.That said, the allure of money is often tempting.

And, more and more aspiring potential sales reps tend to believe in the Rodan and Fields Lexus stories and consider them within reach.

That is what alone drives the recruitment initiatives.

However, the fact is that demand will at some point of time wane away irreversibly.

The consultants closer to the bottom of the pyramid often find it difficult to get fresh recruits.

Though many are gung ho about the product, the business aspect of it is seeing a major dent.

The question is what is the way forward for Rodan and Fields multi-level marketing now?

Rodan and Fields has been in business for 16 years.

According to their BBB records, they are good in resolving the customers complaints.

Therefore, Rodan and Fields is not scam because if it was a scam, it couldn’t work for 16 years.

The question is why some people think that Rodan and Fields is scam?

This can be related to the name of MLM or Pyramid that triggers the word “scam” in some people’s minds.

I mean some people think that the company is scam as soon as they hear that it is a MLM or pyramid scheme.

Ponzi schemes are always scam and illegal.

But multi-level marketing and pyramid schemes can be legal and legitimate if they don’t break some special rules.

Multi Level Marketing: The Characteristics of MLM Programs

The term multi level marketing instantly stirs up images of schemes, fraud and networking exercises.

But does MLM only mean something illegal or is that a valid way of conducting business?

Well, this sure does make you probe deeper about the dynamics of multi level marketing and the reason why some choose this format despite the controversy attached to it.

In reality, multi level marketing has many facets.

At the same time, there are some aspects of this business strategy which are rather advantageous.

This is exactly why different direct marketing enterprises are opting for this kind of strategy.

However, before we move any further towards deciding for or against it, it is very important to understand what is multi level marketing?

Definition of Multi Level Marketing

Multi Level MarketingThe basic multi level marketing definition in layman’s term would be that it is a business policy that many direct sales firms adopt to encourage better sales.

They achieve the sales by incentivizing their existing distributors to recruit more distributors.

Under multi level marketing, the company pays current distributors a neat percentage of the sales clocked by their recruits.

So, every distributor earns money in cardinally two ways.

  1. One is the revenue they earn from the direct sales of the product.
  2. The other one is revenue they earn as sales percentage from downline recruits.

Principally on the face of it, this is legitimate.

But it often invites controversy for the Pyramid Scheme of operation that many of these firms follow.

The problem is that in pyramid schemes, they sometimes use the money from new recruits towards payment to the distributors at the top of the pyramid.

So the pyramid scheme focuses a lot more on engaging and attracting more recruits compared to selling the actual product

Therefore, the pyramid takes on an illegitimate hue and can attract negative publicity.

Multi Level Marketing Definition as per FTC

Federal Trade CommissionBut even as you set out to define multi level marketing, it becomes crucial to understand the official perspective.

In this context, the US Federal Trade Commission is perhaps one of the biggest authorities on the trade and investment practices.

It defines MLM as a

“Multilevel or network marketing where individuals sell products to the public often by word of mouth and direct sales.”

Therefore, the FTC outlines that distributors no doubt earn a commission in this process and this is not just from the sale of the product, but also from the sales clocked by those they have recruited in the entire distribution net.

The FTC, however, says that not every multi level marketing initiative is legitimate.

When the money that you make or at least the major chunk of the money that you make is through your sales to the public, it will be termed as a legal format.

On the contrary, if the money you are earning is primarily through the people that you might be recruiting into the distribution net, it becomes an illegal pyramid scheme.

This is because this kind of pyramid schemes is illegal and often results in a significant majority of people losing money in the entire process.

Therefore, the FTC clearly mandates every individual interested in a multi level marketing initiative to pay attention to the fine print.

The devil, as they say, is always in the details.

This is exactly why it becomes that much more important to clearly understand the revenue model as well as the revenue generator of the MLM that you might be considering.

After all, it is only a detailed study of these particulars that can help you understand the legitimacy of a multi level marketing firm.

So, when you set about to find answers to the question if multi level marketing is legal, you need to consider some key factors before arriving at a clear-cut answer for that.

The profitability of a company or business and its fundamental mode of earning money is a key determinant of the legitimacy of the business model.

Apart from that, the other pre-conditions outlined by the US FTC include:

1. Type & Quality of Product

Direct sales marketing is a common strategy for many types of products.

But not all direct sales initiatives are MLMs, and neither are all MLMs illegal.

It depends a lot on the

  • Merit of the product
  • The overall pricing
  • The safety elements
  • The relative contribution of product sales to the core revenue

All these factors together make the product a viable option or a fraud scheme.

It, therefore, becomes extremely important to consider all these factors.

Be careful about

  • Finding out what you sell
  • Are there any similar products in the market
  • The credentials of the distributors who are selling the product
  • How credible are the claims about the product’s relative safety and efficiency

2. Skepticism Helps

Whenever you are considering a multi level marketing initiative, it is important to remember that almost any kind of product can be sold via this kind of direct sales initiative.

This could include almost anything from

  • Health
  • Beauty
  • Nutrient supplements
  • Digital products
  • Training courses

The only common chord that unites them is the fact that they are all available through select representatives.

And, it won’t be possible to buy these from over the counter in any grocery or chemist shop.

This is exactly why it becomes imperative to examine the veracity of the claims made by these MLM very minutely.

Never be simply buoyed by the magic or the miracle proposed on the website or the brochure of the product.

Skepticism in this case actually can help you identify a fake concept right at the root, and you can then nip it in the bud.

Remember even the slightest bit of carelessness could result in making you fall for a trap.

You might end up being in a pyramid scheme with significant losses instead of a great MLM with high returns prospects.

The ground rule as specified by the FTC is very clear:

  1. Before you decide to buy/promote the product, you must be very sure about the credibility of it.
  2. More than claims on the website, look for hard evidence like honest and genuine feedback, a potential approval from a key regulatory authority and the like.
  3. Also, don’t rely upon and believe in everything that the company says. Do some due diligence on your own and verify its competence and reliability before you take up the cudgels of promoting it.

Of course, keep in mind that many of the negative reviews are usually posted on the Internet by (1) the competitors; (2) those members who fail to work properly and make money; (3) some sick people who call anything “scam”; and (4) the internet marketers who drive traffic to their websites through publishing negative controversial reviews on their websites and blogs.

Many of the multi level marketing programs are not scam.

But many of those who call these programs scam, are the real “scams”.

So be careful.

You can’t trust everything you find over the Internet.

It seems the number of the false negative reviews are more than the true ones these days.

This is because negative reviews attract more traffic to the websites and make more money for them.

Not only is it a standard that FTC uses to determine the authenticity but also encourages you to do the same so that you can answer your question, ‘is multi level marketing illegal’ on your own without any possible assistance or risk of getting trapped.

3. Research Is King

In-depth probe is crucial to establish the veracity of any possible type of multi level marketing initiative.

If you are approached or constantly told about the wonderful impact of a specific product, don’t make a decision based on hearsay.

Know for your own on how and where the company is based, its authenticity.

Review words like scam, fraud, etc. with respect to the company BUT don’t believe the reviews and reports you find unless you make sure that the reviewer’s identity is clear and he is ready to attend in any court to defend what he has published against the company.

The reviews and reports that are posted by anonymous people or those who are at the other side of the world and can’t be accessible, has absolutely no value.

If you find and issue, see it throws up any potential newspaper or magazine articles on the issue.

Here is a quick synopsis of the questions that you must pose to ensure that your due diligence is complete.

You have to follow this before you accept the terms of the multi level marketing program you want to join:

  • The duration for which the company is in business
  • Possible buzz about the company and its business ethics
  • Overall product reputation in the market
  • Track record in terms of using deceptive business practices if any
  • Also, check with the State’s Attorney General’s office for possible complaints
  • Evaluate The Plan At Leisure

And again, don’t rely on the reviews and reports that by anonymous people and bloggers or those who are at the other side of the world and can’t be accessible at all.

Another factor that the US FTC stresses upon and can play a major role in helping you identify if any multi level marketing firm is illegal is to consider the plan closely.

It is never wise to sign a contract in an opportunity meeting.

You must take enough time to consider the pros and cons of the whole project.

Never lose sight of the fact that it is your money, your investment and your future which is at stake.

There is absolutely no need to bow to any kind of pressure.

  1. Clearly, understand the exact terms and condition of the compensation plan. Even if your sponsor sounds a bit cagey about the details, probe till the time you are convinced about every minute details.
  2. The terms and condition of the overall sales plan and the investment route is also equally important.
  3. The kind of support that you can refer to in support of the claims that the company is making.
  4. The name and contact details of the key company players. For example, think of the Amway experience and how the company bends backwards in withholding the actual identity of the real company owners and players in the business. Remember there is no reason for you to commit your money towards a scheme where you have no way of verifying the actual authenticity of the real owners.

When you have to take up the responsibility of selling and putting forth the company’s claims to those you would be recruiting, you have 100% rights to verify every detail with regard to the product.

Be honest and realistic in your expectations from even your own self.

Remember if your promises fall through, you could be liable for any kind of appropriate disciplinary action against your claims.

Another key factor to remember is that your sponsors would make money if you join the MLM they are selling you.

So they are liable to answer every question that you might pose to them.

Evaluate the multi level marketing plan for any possible loophole and be aware of potential frauds that might be getting paid to sell you a fake picture.

A fast and on time help desk that answers all of your questions in no time is an important positive point for any multi level marketing plan you to join.

If they leave your questions unanswered or their answers are not clear and understandable, then you’d better to avoid them.

The Refund Scenario

Not just any multi level marketing, this is a cardinal rule for any type of investment.

You must get a clear picture of the company’s refund policy in detail.

  1. Ensure that the plan includes details of the terms and condition with regard to the unused products and associated risk/penalties
  2. Make sure there is sufficient information about the formalities for utilizing and returning unused products

Also, you must ensure the various payments that the plan requires.

Find out if you have to pay for seminars or training kits and how much money or time would be involved in creating a distribution channel.

You need to be careful about keeping your exit routes well charted out.

So find out how often you need to go for training and what happens if you opt out of any of the offerings.

You can feel confused and are in doubt about the legitimacy of the multi level marketing that you are considering.

If so, it is a good idea to consult a friend who might be able to help you with some constructive suggestion or point out an obvious fallacy.

Remember, it would not harm you to even take a legal opinion in this context to go ahead on a fool proof plan without stepping on potential milestones.

Are You Really Cut out for Multi Level Marketing?

Direct sales or multi level marketing is not really everyone’s cup of tea.

Therefore, before anyone can convince or dissuade you, it is up to you to do some soul searching.

You must carefully understand the overall job profile.

You should also consider the terms and conditions of the program.

Also make sure to take a call on your own about the possible ramifications.

Ask yourself if you are really cut out for this kind of schedule and would you be able to stand up to the challenges posed.

MLM surely entails aggressive direct marketing.

It often entails the concerned representative that has to be really pushy to get the kind of returns that’s being promised by the company.

Sometimes the core multi level marketing principles might be intact

But it won’t be the kind of profession that you would be comfortable with.

It is, for this reason, know the actual realities, make some ground level assessment.

Then take a call on joining the firm that’s selling you the absolutely stupendous dream of great returns, easy money and sustainable source to generate easy money from them.

Advantages of Multi Level Marketing?

You might question, is multi level marketing legal?

But whether the credentials and legitimacy of this type of marketing scheme are established or not; the fact is there are a huge number of advantages of MLMs.

This is why it is so popular across various genres of business, particularly when you need to generate aggressive response and awareness for a specific product.

1. Low Risk

If you are a budding entrepreneur then it becomes very important for you to increase sales without increasing the risk.

The MLM, in this case, provides just the right kind of vehicle to take forward your entrepreneurial initiative.

The relative risk is much lesser, and sometimes the pyramid scheme provides just the right type of insurance against eventual losses if any.

With just a few hundred dollars, you can look at starting the business and then expand it gradually based on the response.

As an entrepreneur, another associated advantage is the fact that the low exposure means that you get an opportunity to test your product on a fairly limited market before you launch it on a fairly larger base and expose it to a greater customer base.

2. Create Demand

Networking and multi level marketing almost always ensure that you can quickly create a large demand base.

If your product is good and you are in desperate need for some low-cost promotion alternative, there is hardly an alternative as effective as MLM.

The most important advantage is that the easy availability of the product around potential customers ensures the probability of repeat customers increase manifold and the users are more than keen on repeating the experience.

Now we all understand the importance of repeat customers when you are still setting up shop and keen about reaching more and more people at minimum cost.

3. Potential to Generate Income

One of the greatest advantages of the multi level marketing plan is the kind of income that it can generate.

Frankly, there is no cap on the exact nature and extent of income that you can achieve.

You must remember that whether you are in a corporate job or perhaps working as a first-time entrepreneur perpetually in need of steady cash flow, this additional income source can be a major boom for the business and often act as the all-important backup that helps them stay afloat.

4. No Inventory Hassle

The traditional multi level marketing program is such that it does not need you to stack up on any inventory.

The whole inventory gets broken down into tiny pieces that every distributor has.

You, on the other hand, have a pretty hassle free existence where you can simply enjoy the returns.

You can capitalize on technology like drop shipping, consumer leads, internet telephony and the like and shift out the pressure of inventory on third party sources.

Overall it divides the responsibility of running the company on multiple sources while you can enjoy the benefits of the returns individually.

Disadvantages of Multi Level Marketing

But over a point of time, the multi level marketing programs have often attracted criticism and concerns about the potential legitimacy of these plans.

Often the claim is the Pyramid Scheme that they are involved in leads to selective or individual gains that can be detrimental towards the greater good.

More and more people affected and also suffer huge losses.

That’s often is the greatest argument favoring a complete stop to this type of investment or business program.

1. Uncertain Returns

Yes indeed, this is one of the greatest problems with multi level marketing.

The extent and possibility of returns are often very different for very different kinds of people.

It invariably depens on the kind person you are.

It also depends on the business acumen that you possess

And of course, your position in the entire pyramid.

The higher you are, the more the profit and quite understandably the margins are significantly narrow lower down.

The broad consensus is that this type of business model is ideal for aggressive and dynamic individuals.

Also this type of business is great for the very competitive people and those who can go to any length to book profit.

If you are not able to recruit a certain minimum number of people, it is never possible to earn the desired profit level.

2. Downline Disadvantage

Often when people join the MLM, they are so focused on the whole concept of earning money.

Therefore, they completely forget about the downline recruit part of the business.

It is, after all, a pyramid, and at some point in time, the business will reach its saturation point.

This will be the point when no new recruits are made.

It also becomes that much difficult to add new people given the sudden high exposure that the product already achieved thus far.

As a result of this, the returns on the overall basis also start diminishing.

Remember that along with the product sales, one key source of revenue for any multi level marketing is the commission they earn on the sales clocked by the downline recruits.

So, as this number begins to reduce significantly, it clearly has its ramification on the overall earnings of the entire chain from top to the bottom.

The core idea is that you earn and help others earn as well.

When the bottom or the base of the pyramid starts drying up, the entire supply chain starts wilting and eventually leads to its collapse.

Conclusion: Multi Level Marketing Is All About Making Quick Gains in a Short Time

If you were to ask, is multi level marketing legal, my answer would be it is dependent on a wide range of factors.

The most important one is undoubtedly the product that you are distributing using a multi level marketing program.

It is one of the key factors that can generate customer response and improve the chances of repeat customers.

If the product is not great or if the primary target is to just generate quick money on the basis of a fake business model then, of course, it becomes an illegal venture.

Is Primerica Pyramid Scheme True or It is Nothing But a Safe MLM?

Before you read the below article, please note that the phrase “Primerica Pyramid Scheme” doesn’t mean we are saying that Primerica is a Pyramid Scheme.

It is not, because it has been around for over 40 years and it has a good BBB record (below).

That phrase is simply a search term that people use to find out whether Primerica is a Pyramid Scheme or not.

So it is on this page to answer that question, not to say that the company is really a Pyramid Scheme.

The other thing you have to note is that neither we are the Primerica affiliate, nor are we their enemy.

What you see below is merely a simple analysis.

If you type in Primerica Pyramid Scheme on the internet, more often than not you will find reference to pyramid scheme involving Primerica.

So the question that comes to mind then is Primerica a pyramid scheme or simply a multi level marketing initiative?

More importantly, the concern for most is Primerica a pyramid scheme scam?

Well for that, the first and foremost thing that we must understand is what the business model is for Primerica and how exactly do they make money or help its employees make money?

Ultimately, it will determine whether this is a pyramid scheme or simply a multi-level marketing initiative.

The Primerica Business Model & Its History Doesn’t Look Like a Pyramid Scheme

Primerica, Maybe a Pyramid Scheme?

So first and foremost, let us understand what Primerica does.

It is a US based financial company.

They are also engaged in insurance services.

They use a multi-pronged sales strategy involving a direct sale, franchisee and distribution.

The company has close to 117,000 representatives who are working independently.

A Citigroup arm initially, the Primerica pyramid scheme as a probable pyramid scheme has its headquarters in Duluth in Georgia.

Their business is spread out across United States, Canada and Puerto Rico.

They primarily use the multi-level marketing method to further their business.

Citi spun off this arm through an initial public offering in 2010.

Currently, this company has over 4 million life insurance customers and the total number of investment accounts equal to almost 2 million as per the last count.

The company was initially named as AL Williams by its founder Arthur L Williams in 1977.

The concept of the business was that target customers buy term and invest the difference.

The basis of this concept is mainly that most clients who fall in the middle-income group make it a point to buy term life insurance.

They are also invariably the income group that looks at saving systematically in various investment instruments like Retirement Plans and mutual funds.

So AL Williams began selling life-term insurance policies.

In 1980, AL Williams then launched the next phase of its growth trajectory.

They tied up with Massachusetts Indemnity and Life Insurance Company.

They were essentially underwriters for a larger life insurance firm.

This is exactly why they went to create the First National Corporation, the First American Life Insurance and the First American National Securities.

Finally, the AL Wiliams company got listed in 1983.

The point then is how did the name Primerica come into being, and the Primerica Pyramid Scheme business model got going?

Well, that is because American Can and PennCorp, the larger life insurance company for which MILICO underwrote, merged in 1983.

In 1987, after American Can hived off its packaging division, it renamed this new company as Primerica Corporation.

Primerica then went on to buy Smith Barney and entered the financial business in a full-fledged manner.

Essentially this ended up to be the sister firm under Citigroup in 1998.

Primerica’s Initial Public Offering

Finally in November 2009, Citi announced that that it will spin off Primerica through an Initial Public Offering.

Citi would be claiming the profit earned from this offering and would get a share of the income from the existing Primerica business.

The IPO got priced at $15 a share, and the issue was listed in March 2010.

The issue performed exceptionally well on debut and surged close to 31% on day one.

Warburg Pincus too bought a stake in Primerica separately around this time.

While Pincus stake was around 22-33%, Citi’s stake remained close to 32-46%.

But eventually, Citi sold it off entirely to Primerica.

The Actual Primerica Model

But the fundamental question remains.

Is Primerica a pyramid scheme or simply a multi level marketing initiative?

Well, let us analyze what the Primerica prospectus says and try drawing a conclusion based on that.

If you closely read their prospectus, it says they hire close to 100,000 representatives.

These representatives physically go out and sell financial products to potential customers.

The financial products include the likes of

  1. Term insurance
  2. Mutual Funds
  3. Life insurance
  4. Annuities

One interesting point to note here is that pretty much everything that Primerica sells are products of the parent, Citigroup.

Now taking forward our discussion on whether Primerica a pyramid scheme or simply a multi level marketing initiative?

Now what the representative does is go around trying to sell the products amongst people they know.

It is easy to approach people you know and often selling a product to them is relatively easier.

In simple terms, this is selling to warm markets

It generally includes people who you might know personally.

The representative gets a commission on every sale they undertake.

Not only the representative but even those, who have recruited the representative, get a commission on it.

Essentially this then looks like a pyramid scheme, but…

The problem with selling a product to warm markets is that at some point of time, it reaches a saturation point.

Beyond that point, it becomes difficult to sell the product to the same set of people, and that becomes a concern area for most of the pyramid schemes.

To address this problem, then representatives are given the incentive to recruit a larger number of people who possibly can be representatives.

It is needless to mention that this also means that sales and revenues also get a fillip as a result.

It is obvious that Primerica Pyramid Scheme doesn’t make sense and Primerica is not a pyramid scheme scam.

But the fact remains that you cannot earn as much as $100,000 that has been promised in the company’s prospectus.

On an average, they make around $5000.

Those who are slightly higher up on the scale earn a little more than that, and some of them make significantly large amounts.

However, you cannot deny that the average amount that most representatives make is not sufficient as a source of livelihood.

But that doesn’t mean that Primerica is a pyramid scheme.

The amount of the money the members earn, is related to the amount of effort, time and energy they spend on the business.

There is no doubt that not all of the members can make the same.

If you take a closer look and calculate, it is then essentially an 11-tier multi-level system not a pyramid scheme.

As you know, MLMs are not necessarily illegal and illegitimate.

Like other MLMs, the Primerica marketing system that looks like a Pyramid Scheme allows you to get commissions from every recruit and also the recruits that these people recruit.

Maybe that is why they are allegated of scam because safe MLM systems can be easily mixed up with pyramid schemes.

Pyramid schemes cannot be a sustainable source of income for anyone who is looking to take it up as a sustainable job opportunity.

Are the Claims of Making Money Incorrect?

When you finally take up the job, do you really make money from it?

More importantly how exactly do you make money using this model?

Well, that is a key factor that you must understand to make any kind of money whatsoever from this.

Primerica Pyramid Scheme is a wrong search term people use.

Primerica in its multi-level marketing format sells various types of life insurance, legal services on prepaid basis, automobile insurance, mutual funds and a whole plethora of financial products.

But just to sign-up, you would have to spend a significant sum of money.

That in itself can be a red flag for the pyramid scheme.

But there are some other factors that a company has to have to be a pyramid scheme.

You have to understand that whatever might be the business model, if you have to pay money to join a place of work, it surely is a bit odd.

You then have to sell the services and products to everyone you know, friends, families and relatives.

That’s not enough.

As a member of the Primerica, if you worry that it is a pyramid scheme, you have to know that it becomes very important that you continue to recruit more and more people to keep the sales and revenues pointing northwards.

As is the norm in any multi-level marketing scheme or a pyramid scheme, in Primerica also, you have to continuously work to maintain the people to people contact, and that is often the crucial link in maintaining the business model.

So while the claims of making money through the Primerica pyramid scheme, as a possible pyramid scheme, might not be wrong, it depends on a lot of factors.

You need to master the art of communication very effectively.

Additionally, you need to have the convincing power and make people accept the offer that you might be presenting to them.

Above all, you must remember that starting from your product sale to recruiting new representatives; the entire task is dependent on how well you can communicate.

This is how all the marketing systems work. It doesn’t mean they are pyramid.

Primerica Is a Better Business Bureau Registered Company

Primerica Pyramid scheme on BBBAccording to BBB, Primerica has been working for 40 years.

I don’t know when they have registered their company with BBB.

However, when people see that a company is BBB registered, they feel more peace of mind to work with it.

The reason is that they do know that there is an organization (BBB) that follows their complaints strictly.

Companies are also very careful about their BBB credit.

They do their best to keep the records nice and clean and have positive reviews.

According to BBB, Primerica has an A+ rating or 4.34 out of 5 stars which is really good.

The problem is the number of reviews is very low.

Complaints in the past 3 Years That Are All Closed and Properly Resolved

The good thing is that there are 152 complaints in the past 3 years that are all closed and properly resolved.

Maintaining people to people contact is crucial for the overall success of the Primerica Pyramid scheme.

If interacting with people is not your forte, then you must stay away from these kinds of pyramid schemes that need active people connection.

Primerica Pyramid Scheme Complaints on BBBSo overall, it is very important to remember that a pyramid scheme is never easy money.

You have to put in a lot of hard work, time, energy and intense energy for making this kind of pyramid scheme becoming profitable for you.

Often the money that you make is totally dependent on the exact amount of hard work or commitment that you are able to put in the whole endeavor.

While it would be incorrect to say that Primerica makes wrong claims of making money, the fact is that making money is not all that simple either.

You have to understand that this is like any other business.

You have to be sufficiently enterprising to get the best value and maximize your overall earnings.

All multi-level marketing initiatives, where the basic product offering is vague, face difficulty in finding customers the second time on.

While you can convince friends and families once or twice to oblige, it is not correct to believe that they will always accept your offer.

Beyond a point, everyone will look at what suits their individual needs and Primerica poses some huge question marks in this context.

The biggest issue is despite being a financial firm; there are no statements to substantiate the kind of gains that the Primerica pyramid system can offer.

Moreover, the revenue inflow from Primerica is more in terms of new recruits and commissions earned on the basis of them recruiting more people.

So the point is that overall it is a pretty opaque system of operation.

There is no possibility of identifying the exact source of revenue or the exact amount of money that is being sourced from this particular source of operation.

Again, Primerica raises the same set of questions in all of this, the relative ratio of money earned via sales vs money earned as a commission for new recruits.

What is particularly worrying is that there is no scope of really assessing where and how the entire revenue flow is created.

Almost inevitably, the same set of questions keeps reverberating.

Unlike the pyramid schemes, it seems Primerica does have a well-allocated set of financial statements to justify the claims that its representatives make about the product they offer.

Moreover how many really rich Primerica representatives do you know?

For a firm that has been in business that long and one that claims of assuring $100,000 annually, the instances are very rare.

But still, this is not a the sign of being a pyramid scheme or scam.

Because the amount of the money that each member makes, completely depends on the amount of the effort they put in the business.

They harder you work, the luckier you get.

Primerica Not a Scam

In fact, Primerica is a pyramid scheme with very limited opportunity to make money for most.

But the question is whether they will scam you remains highly debatable.

So one simple answer to the questions about whether Primerica a pyramid scheme scam, I would say has to be a clear no.

What you can say is that marketing the product can be immensely difficult and the returns quite paltry, but they are not fake.

They do have an actual product that they offer.

Though transparency might be a little bit of a concern, it is not all that difficult.

After all, being a listed entity there is surely some amount of authenticity that needs to be maintained.

While it is true that you might face difficulty in making it profitable for you if you do not know a lot of people or not good with marketing or approaching people effectively, it is not true that they are fake.

Those who have sufficient marketing background can really make it a successful operational model and make significant gains.

If you are just basing your opinion on negative feedback, then you must also remember that when the unhappy representatives have to quit, they are also biased in their feedback.

Conclusion: Primerica Pyramid scheme is a wrong term and phrase to describe this company and its activities

However, it is a a valid but difficult model to replicate.

Not everyone who is willing to try their hand in this multi-level marketing firm might taste success.

This is the same with any other business.

Not everybody will success in all the other businesses too.

The most important fact is that it is a listed entity.

Therefore, there is a relatively far greater level of transparency here in comparison with what you would see in many other pyramid schemes.

Therefore, if you want to try your hand in a so-called Primerica pyramid scheme which in fact is not a pyramid, and is a legal MLM system, it is far more advisable to probe the pros and cons and then make an informed choice.


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How to Make Money with Affiliate Marketing for Beginners [Full Guide]

You cannot deny the lure of affiliate marketing.

After all, we always like the scope to make money without much ado.

Whether you are a full-time professional or sitting at home wondering how to make money, affiliates can be a great pull.

But the road to making money through affiliate sources is not simple, especially for beginners.

In fact, it is a rather complex maze of steps to that can help you understand how to make money with affiliate marketing as a beginner.

However, the good news is if you are focused, passionate and want to make money, affiliate marketing can provide some great opportunities to make a living sitting at home.

Be prepared to put in adequate time and energy, and you will be surprised by the rich rewards that you can reap from this field.

Though affiliates help you earn passively, remember if you are curious about how to make money with affiliate marketing, there is nothing passive about it.

To understand the various facets of how to make money, you must be ready to invest sufficient resources in it.

You need to be alert, active and extremely agile about identifying the right opportunity and taking it up.

Here in this article, I am telling you how to make money with affiliate marketing as a beginner.

However, you have to keep in mind that making money through affiliate marketing and the way it is known as an online business opportunity, needs lots of work and spending a lot of time.

Above all, it needs spending money to advertise and drive traffic to the affiliate links to earn commissions.

It means, it is not an easy task for most people who are not expert in online marketing and also don’t have enough money to advertise.

The good news is, if you are after making money online and having a work at home online business, then there is a much easier way to establish such a business and start making money through it while you have no experience at all.

Watch the below video and also watch more videos to learn what business opportunity I am talking about:

Now, if you are interested to know what affiliate marketing is and how you can make money through it as a beginner, then you can read the below words.

An Overview on How to Make Money with Affiliate Marketing for Beginners

How to Make Money with Affiliate Marketing for BeginnersEspecially for beginners, the world of affiliate marketing would need a series of well thought out strategy to ensure that you can begin to make money from it.

1. How to Launch Your Affiliate Marketing Business

When you are trying to break into the world of affiliates, there are some factors that you must pay close attention to.

One of them is decidedly the business model that you decide to adopt.

This will undeniably decide the course of your future operations in affiliate marketing to a large extent.

You can primarily choose from two basic alternatives.

You can either choose to develop a resource based web page or concentrate on creating a review site.

Of course, this is a choice that will essentially depend on the kind of expertise you have.

Your familiarity with the product module is equally important.

Also, this is directly linked to the kind of products and services that you choose to affiliate.

Normally, if you opt to create a blog or a resource based website, you have to remember that you must embed the link for the affiliate or create a banner ad within the post that you are putting up.

Your articles could be anything giving information to your readers.

– Update the Site Constantly

You must, however, remember that you need to update the site constantly to make money consistently from it.

This is because most of these sites that get into affiliate marketing with their how-to posts have a focused set of readers.

To keep a ready flow of visitors, they need to continuously update the sites and keep it relevant.

The other type of website that you could look at developing is, of course, a review website.

It would feature various products and services that could be reviewed by website creators.

This, of course, does not require very frequent updates.

All you have to do while embedding the affiliate link is that make sure that the site easily shows up on search engines.

This is very important to make sure you make money from affiliate marketing.

After all, your affiliates will only profit when you are able to garner the requisite number of visitors on your website.

They click and help you make money in a symbiotic fashion.

Therefore the kind of websites that you conceptualize becomes the most important platform to help you make money via affiliate marketing.

2. Buy & Host Domain to Take Advantage of Affiliate

Of course, you would need a domain name to start a blog.

While the domain name cannot help you make money directly but this is a crucial factor in helping you get your blog running.

Your domain name becomes your identity and will help you stand out amongst million other offerings around you.

So take care and choose an appropriate name that can help you make a decided impression.

You need to choose an option that does not necessitate a huge expense.

But at the same time, it should be able to justify the intent of your blog.

Hosting your site is also as important as buying an appropriate domain name.

Creating the right hosting avenue makes sure that your site opens and loads without delay.

More importantly, the ads placed on the site will also load without any delay.

This surely increases the prospect of clicks and converting these to buys.

Therefore, this becomes a key link for beginners in the whole process of how to make money with affiliate marketing.

Therefore, even if you have to spend a little extra, it always makes sense to host your website with a reliable server.

It will help you gain over the longer term.

Remember that your prospect of how to make money from affiliate programs is a long drawn process.

You should not concentrate on just the immediate needs and requirements alone.

3. Choose a Niche to Make Money via Affiliate Marketing

Once you have decided on the type of website, the next step to make money through affiliate marketing as a beginner, involves selecting the niche sector that you would like to service.

Essentially, this makes the content of your website even more focused and completely specific.

What this means is your content becomes centered around a core topic and this way, you can look at further enhancing the quality of the content that you put up on the site.

You have to understand that if you are not able to decide on the niche that you will target, it will become extremely difficult to make money for a beginner.

For affiliates to become profitable, a dedicated visitor base is crucial, and without it, you will completely fail.

I would consider that for beginners keen about how to make money, this is the primary stepping stone.

One of the key factors that can help you decide on it is your personal interest.

As you get the list of affiliates, think about the subjects that you might be passionate about.

What are the areas that you have a natural interest in and which you can use to monetize the site?

Let’s say you have an interest in interior decoration and your particular niche is kitchen decoration.

So it is quite natural that you would make money a lot more easily in this field.

However, along with passion, there is another factor that can help you decide on a niche is the prospect of monetizing it.

Let us go back to our earlier example of interior decoration and kitchen décor, not all aspect of it is profitable.

But let’s consider something like kitchen faucets.

No one can be passionate about various types of faucets that might be available, but it sure can help you make money.

Therefore, this can easily be a great niche to choose for affiliate marketing.

For beginners especially, this can be almost a game-changer and help them turn this into a profitable proposition and earn money online.

You must understand that a right beginning and proper focus become primary catalysts in determining the kind of profit that you can hope to earn from affiliate marketing initiatives that you plan to undertake.

4. Choose Products That Help You Make Money via Affiliate Marketing

Once the topic is decided and the website or blog is created, your next step is obviously choosing the products that you could decide as an affiliate.

You have to understand that the products or the services that you zero in for promoting have to gel well with the core content of your blog or website.

For example, if your blog is specializing in a range of digital content, then it could have a series of advertisements or rather you could affiliate with a range of e-books, software and other related options.

It would make sense for you to liaison with affiliate marketing avenues like Amazon and Clickbank.

Not only do they offer a very wide range of products that you could choose from but you also get a huge range in the specific niche that you are targeting.

Deciding on the products that you choose to make money is not only dependent on this one factor.

Of course, it is important that it ties in beautifully with the content that you are providing, but at the same time, you must also consider how much money you can make.

For that, you have to make a choice between products with high commission and those offering low commissions.

When you are considering how to make money, you also have to balance out the return that you can get and the impression that this product can make.

For example, if you choose an option that might pay relatively low rate of commission but gets a lot more clicks converted, it would be surely a more desirable option vs one with the high commission but low conversion rate.

So, it is needless to mention, that the choice of products has to be done carefully for maximum returns.

5. Closely Monitor Traffic & Adjust Affiliate Marketing Products

As a beginner, as you probe the various facets of how to make money with affiliate marketing, it is extremely important to understand the role of monitoring.

For example, once you have generated a reasonable number of viewers for your blog, you start introducing a few affiliate marketing products on your page.

But are you sure those are the best options for you and help generate the maximum amount of profit?

So the question is how to make money with your choice of products and know for sure that those are the best options that you could promote.

Well, this is where the tracking data comes to play.

Whether you affiliate with Amazon or ClickBank or any other site, most have their own individual and highly advanced form of tracking device.

All you need to do is use these technological advances for your advantage.

Break up your tracking data to as many sub-parts as you can and then go about analyzing the different results from this data.

It could comprise of a wide range of facts and figures.

This is an easy option to help you understand a few facts

  1. The kind of visitors who frequent your website
  2. The time when they are most active
  3. The kind of affiliate products that get the maximum response
  4. The products and the pattern or placement that help you make money
  5. The ratio of ad to content that creates the best balance

Now all these factors together help beginners make money from their affiliate marketing initiatives.

While on the face of it, this comes across as a rather simple method to make money, the fact is it is rather complex and needs constructive and monitoring for best results.

6. Targeted Marketing Crucial in How to Make Money via Affiliates

The next step is, of course, how you can better the kind of money you earn through affiliate marketing with the help of these crucial set of information.

Well, this is where you would also need to start incorporating appropriate marketing initiatives to take maximum advantage and direct traffic effectively to the site.

So the question is how you undertake the whole targeted marketing initiative that is required to hasten the pace of clicks and convert these clicks.

One of the easiest options for those beginners who want to understand how to make money with affiliate marketing would be:

– Free Ads:

There are many websites like US Free Ads that would accept your advertisements for free.

Invariably these are different types of affiliate marketing sites themselves.

The advantage is that these ads surely increase the relative visibility of the sites and increases the overall prospects of getting clicks at regular intervals.

– Paid Ads:

As the name suggests, you need to cough some amount of money for these ads.

But the advantage is that you can surely expect these to translate into a significantly large number of clicks for the affiliate links on your site and the sites in general as well.

– Marketing Content:

The whole purpose of this activity is to direct as much possible traffic to your website as possible through creating a chain of trust and credibility.

Higher traffic and better credibility also make sure that the Google ranking of your website increases significantly.

Therefore, you become able to get better rates for the affiliate products that you would promote.

Another reason why this technique helps you make money is that it does not spam blindly, there is focused and well-strategized marketing of the articles.

– Promote via E-Mail to Increase Affiliate Clicks:

Emails are often considered one of the oldest but nevertheless most effective tools in boosting clicks of the affiliate.

So, as a beginner, when you are exploring how to make money with affiliate marketing, it is only natural that e-mail marketing opportunities would be used to the hilt.

This is particularly relevant for converting clicks to a buy.

It is quite the usual trend where people do not buy a specific product till they hear for the fourth or fifth time.

In this case, emails help you maintain that regular connect and overall follow-up.

Creating this option is also not very difficult.

Users or visitors to your website have to simply click on the receive newsletter or subscribe newsletter option.

The rest is handled by the core software.

Undertaking Research to Better Grasp How to Make Money with Affiliate Marketing

So as we proceed in this game of how to make money, it is necessary to go ahead in step by step manner.

So once you have put the basic affiliate marketing links in place, your next step involves undertaking research to fine-tune the offering.

Research remains the crucial catalyst for increasing your earnings from affiliate marketing as well.

You must always remember to take your time in tweaking and reorganizing the composition of the various affiliate marketing programs that you might have undertaken.

This is particularly important when you consider the various prospects that can help you make money a lot faster.

But as a beginner, all of these could sound a bit intimidating for you.

What kind of affiliate programs should you choose and on what basis should you make a distinction?

Here are some key guidelines that can help beginners get a lot better grasp of the affiliate marketing programs:

1. Type of Merchant

It is very important for you to understand the kind of merchant other affiliate network users are choosing.

This will give you a realistic idea of the kind of options that can be explored.

This kind of research not only helps you make money with lot more ease but helps you identify the extent of success that you can experience from a specific merchant.

2. Commission Prospect

I am sure while you are buying mobiles or insurance policies through the internet, you often explore the various options, compare and contrast the available opportunities and then take a well thought out alternative.

Look at the commission details of the various affiliate marketing programs and then take a call on the best possible option for you.

You must not just look at high paying options but the ones that have the best return option.

Ideally, an average commission charge of 50-60% can help you make money at a reasonable rate.

At the same time, you must also explore the cost per action of the affiliate that you decide upon.

Studies indicate that the minimum CPA or cost per action needs to be above $1.

Also, play close attention to the limiting factors.

If the product is too restrictive in terms of the ways that you employ to promote, it might lead to lesser than normal sales for you.

3. Your Credibility at Stake

Remember for most of the viewers coming to your site, the ads represent you as much as the content.

Therefore, it does not matter how you feel about the product you are promoting.

You might wonder how is this connected to your query about making money with affiliate marketing for beginners?

Well, the main connect is that of credibility.

For beginners in the affiliate marketing world, credibility is a key factor.

So you must be very sure that you don’t mind being associated with a certain product when you are selecting your list of affiliates.

You must make sure that you only choose trustworthy names and in no way, compromise the credibility associated with you as a blogger or a website owner.

So even if you have to settle for a little lower billing, associate with a brand that can yield longer term value for you.

4. Customer Support Program

Another major factor that you need to check on before deciding on an affiliate program is the level of customer support mechanism that they offer.

If possible, it would make sense to undertake both offline and online research about their customer service program.

You could also speak to other sellers who are using the same affiliate for a more detailed understanding of the level of support that you can reach out to.

It is important to know the probability of how quickly you can speak to someone or how long you need to wait before getting an email response.

Remember for you to make money on a consistent basis from these affiliates, you would have to refer to the support system at certain times.

If you do not have a proactive customer support system, your earning prospect can suddenly be reduced significantly.

5. The Relevance of the Affiliate That You Choose

You can easily find out the average profile of visitors who frequent your site or are most prone to click on the affiliate links.

Therefore, it makes sense that you use the information in hand to fine tune the affiliate offering on your website.

Try and narrow down the choices to as specific options as possible.

This will make sure that you can make money a lot more conveniently using the information in hand.

This is because when you are able to place relevant ads, the prospect of them getting converted into clicks and buys is a lot higher.

Also, when you spend time researching about putting out relevant content, you are also able to improve the connect that you have with the visitors who frequent the website.

While this does not have a direct connect with how to make money via affiliate marketing, it surely enhances your overall understanding of the user needs.

This means you will be able to tweak your product offering as well as affiliate selection in a most effective manner.

The result will be a better chance to make money uninterrupted via affiliate marketing over the long-term.

6. Join Many Forums to Make Money with Affiliate Marketing

As a beginner, When you are looking for the ways of making money with affiliate marketing especially, the myriad forums available on the internet can offer very convenient answers.

Essentially these forums are groups or virtual clubs formed by like-minded people over the internet.

They share various insights and advice on maximizing the potential of affiliate marketing.

Most of these affiliate marketing forums are for free, and you must make sure to join a few of these.

For beginners especially, these can help them garner a fundamental understanding of the various facets involving affiliate and how to make money through it.

Sometimes when you do not get help from the customer support system of the affiliate companies, these groups can often come to your rescue and even help you make money.

It is generally run by veterans in the field who are keen to help the beginners and therefore create these simple and convenient access points.

Some of these forums like DigitalPoint and aBestWeb have a huge membership.

That, in itself, stand testimony to the fact that these forums can help you learn the ropes of how to make money with affiliate marketing on a sustained basis.

Make Money Through Affiliate Marketing the Easy and the Hard Way

As a beginner, if you want to understand how to make money with affiliate marketing, it is best to move ahead in step by step manner.

While affiliate marketing provides a comfortable mix of opportunities and convenience, your shrewd business sense will, of course, decide the kind of money that you can earn.

If you want to make money through these kinds of affiliates, you must be extremely careful in terms of choosing the subject of your blog/website and fashioning your affiliate offering as per that.

Well constructed content with balanced affiliate marketing is almost a sure mantra for riches.

But before you consider how to make money with affiliate marketing, it is extremely important to create quality content on a website and then promote it effectively.

This will make sure that you can make money and then effectively monetize the affiliate ads you place on your website.

The more clicks and buys these affiliates generate, the more money you make.

What I have to repeat again you at the end of this article is that making money through affiliate marketing as a beginner, is not an easy task.

Although experienced online marketers make a lot of money through it, it is a lot of work and needs a lot of requirements.

However, you can choose the easier way to establish your online business and make a fortune through the Internet: Start Your Data Technology Million-Dollar Home Business Now

Fastest Growing MLM Companies Ever

Fastest growing MLM companies have seen phenomenal growth in recent times.

The world over, these companies have recorded higher revenue growth.

The fastest growing MLM companies are also seeing an increase in customer base.

Many MLM firms are also expanding their operational network.

They are expanding to new economies and experiencing an additional growth boost.

However given the rising number of MLM, deciding the top player is never simple.

There are many parameters when you are assessing the fastest growing companies.

It can be fastest growing in terms of revenue growth or customer acquisition.

Again, some MLM may clock stupendous response to a specific product launch.

Given the rising number of MLM companies, making this choice is never simple.

Moreover, keeping track of all the MLM across geographies can be a daunting task too.

In this context, the revenue-based growth assessment is the easiest to track.

Popularity is another key benchmark of the fastest growing companies.

However, there are many significant MLM which are unheard about in most of the world.

Therefore, shortlisting the fastest growing MLM companies can be an uphill task.

It needs precision, understanding of fundamentals and analysis of the core competencies.

The Fastest Growing MLM Companies

Here is the list of the fastest growing MLM companies and their full analysis and description:

  1. Amway
  2. DoTERRA
  3. Jeunesse
  4. Melaleuca
  5. Digital Altitude
  6. OneCoin-OneLife
  7. Scentsy
  8. Monat
  9. Avon

1. Amway

AmwayIf you are assessing the fastest growing MLM companies on the revenue basis, it is a clear winner.

According to last published 2017 reports, it is now a $8.60 billion company.

The compensation structure is that of a multi-level marketing organization.

The company has been around for over 50 years now.

Overall, they deal with cosmetics, food, appliances, personal care products and wellness.

Globally they have over 3 million salespeople and the company employs 19000 employees.

Though a household name, this company also has faced its share of criticism.

In many circles, there have been talks about it being a potential direct selling trap.

But that said, you cannot deny the revenue numbers.

Moreover, some of its products like Nutrilite and Amway Artistry are popular.

The fact that the company has been around for over 50 years is also worth reckoning.

Surely they are doing something right about their business model.

They cannot be successful on a global level without offering some value to the customers.

Moreover, the Amway quality remains indisputable.

There has been criticism about the way the product is sold on a global basis.

However, there is no criticism about the core product quality.

Perhaps that is also a reason why people are still invested in the product.


DoTERRAWell, Amway is amongst the fastest growing MLM companies on the revenue basis.

But if you measure the potential in terms of latent possibilities, it is surely DoTERRA.

This is one of those MLM companies that is hardly known beyond Utah

Almost 33% of their customers are based in the Rocky Mountain region.

Yet the big positive is that there is a huge demand for the niche that it is servicing.

It is in the essential oils business.

It has been spun off from Young Living but manages to maintain momentum.

Typically that is a hugely flourishing segment with demand growing every single day.

Right from the time, the company was founded in 2008, it has experienced rapid growth.

In just 7 months, it clocked a stupendous $1 million in sales.

By 2015, its sales revenues touched the psychologically important $1 billion mark.

The company is not just doing well on the basis of the product they are selling.

The overall operation module also helps in its growth.

They are reaping rich benefits from the unique mix of stay at home moms and entrepreneurs.

Women entrepreneurs are typically seen as more aggressive and extremely resourceful.

They created a record of sorts when 30,000 of their advocates attended the company’s convention.

Therefore, it goes without saying that the scope of growth is huge for this company.

The relative lack of negative reviews can also be seen as a positive.

Most experts on MLM companies feel this is a well-balanced organization.

Therefore, it figures quite prominently in our list of the fastest growing firms.

More than the growth it has clocked, the potential is in the growth it can achieve.

That is what makes the market optimistic about this MLM.

3. Jeunesse

JeunesseIf you compare just revenue growth, it features well below many other established plays.

The 2017 data indicates that the revenues are inching northwards towards the $1.5 billion mark.

But that is not why this qualifies as one of the fastest growing MLM companies.

It is primarily on the basis of the superior product line-up.

The company has a superb and effective array of skin care options.

Its instant ageless cream is a big hit across age groups.

After all, almost everyone wants to look younger and what if you have the option?

Well, this is why their solutions continue to make waves across geographies.

They are offering a solution that has takers across the world.

It is a niche more due to the quality of the product.

But overall, they are servicing a global craze on a sustainable basis.

The sales record has made them a consistent factor in any list of top 20 MLM companies.

What has enhanced their acceptance even better is their low entry cost.

Despite the brisk sales and high demand, you have to spend merely $30 to enter this MLM.

Another reason why Jeunesse is popular is that of the efficiency of the product.

As a result, there is a distinct degree of credibility that is associated with the brand.

The general sense of trust around the company also helps in maintaining the brand.

People are more than keen on going with a known brand.

Even when it comes to MLM companies, they will find it easier to trust this brand.

You can easily gauge the pace of growth with some simple statistics.

It was ranked 481 in the Inc 5000 in 2015.

But by 2016, it was the fastest growing MLM company on the basis of same parameters.

4. Melaleuca

MelaleucaThe company hit the first $1 billion sales mark in 2011.

By 2017, it is inching closer to the next billion dollar mark.

The 2017 sales for this MLM company is $1.75 billion.

Compared to just 2016, this was a stupendous 31% jump in sales.

So on year on year basis, they clocked a relatively higher growth than many other players.

If you compare the performance of many established MLM companies, you may not see this performance.

One of the key reasons is perhaps the profile of the company.

They deal with essential oils, vitamins, beauty and bath products.

These types of products never run out of demand, but the quality is crucial.

Current estimates indicate that close to one million homes invest in their products globally.

That kind of commitment needs a serious commitment to quality and consistency.

What is particularly striking is that this company is growing only on the basis of referrals.

Either you look at expanding customer base or the spike in sales, the growth on both these counts is purely on the basis of referrals.

Technically, this means that every customer has referred at least one more customer.

So that goes on to enhance the brand’s credibility.

5. Digital Altitude

When you think of a profitable MLM company in terms of generating income, this is one.

This MLM company offers e-learning solutions.

The majority of these solutions are focused on digital marketing initiatives by a wide variety of users.

Given the 60% commission rate, it is undeniably a popular option.

It is more like Empower Network type of a digital MLM opportunity.

However, at the same time, it is almost 10x more expensive than Empower Network.

However, that is not deterring users from approaching the firm.

Many first timers are ready to invest as much as $25000 on their e-learning solutions.

The business model looks user-friendly and is geared towards attracting more people.

The products have a huge range and variety of options.

They have a variety of features, benefits and payment opportunities.

This, of course, totally depends on what you choose.

The minimum slab for the commission is about 37% plus.

The maximum borders around the 60% level.

So that indicates prospects of some cool earnings within a short period.

That undeniably makes it one of the fastest growing MM companies.

Most people who join MLM companies are looking at opportunities to make fast and easy money.

This company here is practically giving it all on a platter.

What is particularly interesting is, it is difficult to find too many faults with this firm.

Unless, of course, you are digital superpower, you will find this a great digital asset.

However, the key question is how long this model will last is still very pertinent.

The MLM company’s growth can be gauged when all the warm circles run dry.

In other words, the sustainability of the business model is questionable in many ways.

The true mettle of the company will be decided only on that court.

6. OneCoin-OneLife

OneCoin-OneLifeThis is a heady combination of catalysts.

This MLM company is amongst the fastest growing ones, and it deals with cryptocurrencies

The Cryptocurrency OneCoin can be used to buy products on DealShaker.

If internet numbers are to be believed, they have clocked 60% gain between 2015-2016.

In 2017, the sales spiked even higher.

The 2016 sales numbers were close to$1.2 billion

In 2017, the company reportedly delivered $500,000,000 sales every month.

But the company is not stopping at just these figures.

Buoyed by the huge response, the company is also planning to list publicly.

In April 2017, they boasted of 3 million members.

Now, these numbers surely point to a decided trend in place.

Online reviews about the veracity of the product are however questionable.

There are some who raised the warning about the company being a huge scam.

But several other reviews point out that it can yield meaningful gains.

They have posted accounts of serious success stories.

But you have to also see it in the recent gains in cryptocurrency globally.

Overall, there is a huge surge in interest and demand for the cryptocurrency.

However, the longer term implications will have to be considered for a better understanding.

7. Scentsy

ScentsyIn terms of income prospects, this company has simply no prospects.

But it is amazing how despite that you have a considerable number of people pushing for it.

On a global ranking as per revenue, they are in the 42nd position.

The 2017 revenue number is over $450 million.

This is after a 6% plus growth in revenues from 2015 to 2016.

But are you wondering what the kind of products that they sell is?

Well, there is a line of fragrances, kitchen line and accessories brand too.

All of these are supposed to provide the necessary push to their sales.

These have all been consistently helping in driving growth for this MLM.

The interesting aspect is how they are marketing the product.

Let’s understand a basic about most MLM companies.

People invest their time and money in hope of making more money.

But this is a zero income opportunity which is pushing ahead with the help of great PR.

The longevity of the product will have to be considered over a point of time.

But the strength of their PR is undeniable.

That alone has helped the company maintain the $450 million revenue numbers.

8. Monat

MonatThis is undeniably one of the hottest MLM stories to follow in the near past.

A high-end skin and hair treatment solution, it is one of the fastest growing MLM companies.

The endorsement from celebrities has also made Monat a ‘cool’ MLM to be associated with.

Needless to mention that the consistent good result from the products is a key trigger.

It is helping the company maintain a steady pace of growth and robust sales.

USA and Canada are one of the fastest growing markets for this company.

Though a relatively new MLM company, the star associations have made it a hot property.

What really works for the company is the great track record of the product performance.

But the cardinal concern is, this is a relatively new story.

There is no clear evidence about the sustainability of the business model.

Only if you see the business developing over a consistent period, you can take a call.

As of now, it sure looks like a promising story.

But the question is can they deliver quality on a sustainable basis?

Perhaps a few more financial years will help form a better perspective on the overall story.

9. Avon

AvonThis is undeniably the grand old dame of MLM companies.

It has clocked revenues worth $5.70 million in 2017.

This company has been around for over 100 years.

It is known for a range of beauty, skin care and women’s products.

For over a century, they have been continuously excelling in delivering great products.

This MLM company services close to 70 markets globally.

The only other company that comes any close to Avon is Amway in terms of revenue growth.

But this is not your typical example of fastest growing companies.

The overall revenue is surely the second largest, but sales are tanking for 5 years now.

Brazil is one of their primary markets, but they had to sell of their North American branch.

In many other markets like India, they have even resorted to direct selling on e-commerce websites.

However, with the $5 billion-plus revenue numbers, they are still a force to reckon with.

In the list of the fastest growing MLM companies, it still figures prominently.

In terms of sheer revenue inflow, it will not be wrong to term it as MLM behemoth.

Moreover, globally they are still one of the best cosmetic companies.


When you set out to list the fastest growing MLM companies, there are many factors.

Most importantly, you have to watch out for the balanced combinations.

Just clocking great revenue is not enough.

But at the same time, simply logging a huge year on year jump is not adequate either.

There are many sustainable stories that also are amongst the fastest growing.

But not all of them project steady income opportunities.

In fact, you should not compare the income opportunities when you are assessing MLM companies.

Most of the companies we selected are amongst the fastest growing MLM companies on the revenue basis.

They have consistently been able to sell their product as genuine MLM companies.

That, in many ways, also indicates the worth of the companies in the MLM space.

The choice is entirely yours if you want to join any of the fastest growing MLM companies we selected.

What Is Digital Marketing [in Details]?

Digital marketing in a broad sense refers to any kind of marketing initiative on a digital medium.

Current businesses are very profoundly dependent on the digital medium.

The online presence and the internet play a key role in business promotion.

What Is Digital Marketing?

Digital marketing is nothing but the promotion exercise digitally.

Digital MarketingThe only thing is given the extensive rise in internet penetration; the scope is huge.

The mention of the word ‘digital’ includes websites, mobiles, social media, email and what not.

Practically anywhere you leave a digital footprint, leaves you with a scope for digital marketing.

But then again, there is a big anomaly in this concept.

Though digital marketing covers all of these, different businesses interpret differently.

I think the most striking part is this is a more dynamic type of marketing.

Unlike conventional strategies, you can make a real-time analysis of what’s working and not.

If required, you can also undertake course correction to make the strategy more effective.

Moreover, unlike traditional strategies, these marketing strategies differ from organization to organization.

For example, my business may benefit from aggressive Instagram marketing but yours may not.

On the other hand, you may need a more focused LinkedIn presence.

So, marketing campaigns have to be extremely focused and tailor-made.

The conventional notion of one formula fits all has to be discarded completely.

Digital marketers have to keep their focus on the game at all times.

They have to continuously alter and adjust as per changing dynamics and requirements.

So when you are formulating digital marketing objectives, you have to delve deep into specifics.

Often the success of these strategies is in the minor details and the fine print.

This is also a reason why these strategies are so focused.

They differ depending on customers and other factors.

Why Do You Need Digital Marketing?

Well, I am sure you may raise your eyebrow reading this?

In an era where the internet overwhelms us you may think this is elementary.

Well, that is true, but that is not all.

The truth is no other marketing strategy is as pervasive as the digital ones.

Consumers have a ready access to a gamut of information at all times.

They no longer have to depend on conventional methods to get information.

There is almost a real-time interaction with the clients and the target customers.

The biggest challenge is perhaps the information overflow.

Customers don’t just get information from the company.

They also get information from other neutral sources.

As a result, a product or a service can’t be sold at face value any longer.

It has to create considerable value and consistent benefit for the customer.

This is both the power and the challenge of digital marketing.

This ever-expanding source of information is renegotiating the basics of branding.

A brand is no longer just about legacy or popular notion.

It is also an extension of significantly meaningful corporate endeavors to please customers.

The thrust is gradually shifting towards managing customer relationships.

It is a genuine impetus towards delivering value.

Simply knowing your target consumers is not enough anymore.

You have to know them a lot better and perhaps gain an edge over your peers.

So you have to manage customer preferences, expectations and considerations.

The deeper your insight is, the better your strategy will be.

Digital marketing is all about analyzing customer behavior and customizing promotion.

The idea is to peg the promotion in a way that it attracts the customer and gets their attention.

The entire initiative of this marketing is selling the idea of sustainable customized care.

How to Achieve Success in Digital Marketing?

Often the route to success is by maintaining this focus.

It can be encapsulated in following three concepts.

1. Effective management of customer relation

Managing the labyrinth of the customer relationship is complex.

But you have to remember that this is the key to success in digital marketing.

But you have to manage customer relations through traditional and modern channels.

In many ways, it is about uniting customer requirements under one umbrella.

You cannot look at any aspect in isolation.

You have to look towards adopting a broad and comprehensive perspective.

2. Interaction is crucial

Have you wondered why digital marketing makes such a huge impact?

Well, the biggest reason is managing customer expectation.

Customers get a big boost by the fact that a brand initiates interaction with them.

Whether it is portraying customers using products on the website or flashing their testimonial, this is very impactful.

The constant interaction with the customers creates sustainable recall factor.

People are more convinced about using a certain brand over another.

The constant interaction also creates a more meaningful and genuine thrust.

Customers also develop a sense of belonging with the entire product.

3. Look for value in data

Another reason why digital marketing is necessary is because of the data it gives access to.

From customer preferences to behavior, you get to know many different parameters.

You also get a scope to analyze the data real time.

Therefore, every single data point gives you the scope to extract rich value.

The trick is to identify the most pertinent points and use it to your advantage.

As a digital marketer, you have to work toward bringing a unified approach.

This data helps you add value to traditional marketing concepts too.

In that way, you can create long-term value.

Types of Digital Marketing

Given the wide range and ambit of digital marketing, you need to look for details.

This is exactly why there are different variants aimed at promoting different products.

You have to be careful about deciding what’s right for you.

Ultimately it is this decision that can make a big difference.

On the face of it everything looks great, but as they say, the devil is in details.

So a close analysis of the various types will make you make an informed choice.

Moreover, it can create the most conducive opportunities to promote effectively.

Each type of campaign has a specific purpose.

1. Affiliate Marketing

This is one of the earliest types of digital marketing initiatives.

In this, you are essentially relaxing while someone else is marketing your product.

They help you sell and also get a cut of the profit.

So if you don’t mind sharing a part of your profit, this is one of the easiest options available.

You search the internet and hire some recruits for your marketing campaign.

They are technically salespersons on the virtual medium.

Affiliate marketing is most commonly used by ecommerce and online retail giants.

For B2C companies, it becomes a simple way to track strategies and sale.

The advantage does not end just there.

Another big benefit is that you do not pay a penny for putting together this campaign.

The only expense involved is giving a share of profit.

But when you have a steady stream of new customers and additional sale, who bothers.

But you need to exercise some caution.

Remember these are complete strangers selling your brand.

Ensure that there is no dilution of brand value at any point of time.

Also, choose the sites and individuals you are associated with.

This goes a long way in building credibility and sustainable brand value.

2. Pay Per Click Ads

When you are surfing the internet, several ads pop up on your page.

These are primarily sponsored links on Google or any other search engine.

This is primarily a short-term digital marketing initiative.

You pay for these ads to appear, the moment you stop the advertisements stop too.

These are essentially links to your website and impact site ranking.

So you are paying a search engine to push your ranking.

Unlike SEO initiatives, there is nothing long-term about this one.

The moment the payment stops, it also stops.

Normally these ads have sponsored mentioned somewhere in the link.

Normally this can be used by just about anyone trying to create the online presence.

It is a straightforward and direct profiteering initiative.

But the targeting, in this case, has to be very precise.

You will otherwise end up spending a lot of money for nothing.

This is why you must choose the keywords carefully.

It will create right kind of target base for your audience.

It will also ensure better optimization of your page.

You can also monitor the traffic trends a lot more closely.

The price of these ads varies from product to product.

So you have an ad for dog food for perhaps 30p, but one for insurance can cost £100 for every click.

On an average, you can make anywhere between £2 – 3 per click.

The size of your business and the time period will also impact expenses.

However, the choice of an agency is crucial here.

Don’t appoint anybody who promises a cheap deal.

You have to continuously look for a perfect balance of value and cost.

Otherwise, you are better off saving the £100 instead of spending them.

Also, you need to be careful about potential misuse of these clicks.

3. Search Engine Optimization

This is perhaps one of the most talked about digital marketing initiatives.

It is a long-term strategy aimed at gaining meaningful traction online.

In fact, it is considered to be the most impactful form of digital marketing.

However, SEO or search engine optimization is terribly dynamic.

Both the method and the approach have undergone series of changes.

Over the years the methodologies have evolved and helped in churning out meaningful content.

The main purpose is to tweak content in a way that your site ranks high on a Google search.

So it will not be wrong to say that the cardinal goal is to push up page ranking.

Businesses across the world use this system quite frequently.

Several tools have been created to specifically help this initiative.

The Google Adwords is perhaps the most popular ones.

But SEO does not come easy.

A SEO agency can charge anywhere north of £1000 a month.

The amount of competition in your sector and the business prospects also impact.

Your personal goals also make a huge impact.

By this, I mean how aggressive you are in terms of marketing your site is crucial.

Content marketing is one of the primary ways to achieve SEO.

But you must be clear that this is a gradual process.

It will never happen overnight.

Neither can you do it without any alteration in your content.

These are the two primary truths about this digital marketing initiative.

If an agency promises results without these, there is a chance of foul play.

SEO can be very effective but only when you approach it scientifically.

The detailed study needs to be undertaken on the ways and methodologies.

That alone will be able to guarantee meaningful and long-term returns.

Continuous updating of content is also a very important step.

4. Content Marketing

That brings us directly to this key format in digital marketing.

In very simple words, content marketing is promoting on a digital medium using the content.

For example, I sell a slimming product.

But I don’t go and tell people to buy my product.

Instead, I post relevant articles on slimming.

They outline the advantage of certain chemicals that I may be using in my cream.

The result is, the readers will instantly create the connect.

Those who are convinced will start looking for contents with it.

My website will then pop up on the customer’s search page.

So in many ways, it is the best element of digital marketing altogether.

It is informative, entertaining, forceful and indirect.

You are practically making the user believe that they are making the choice.

That gives them much greater confidence in their decision.

They are able to stick to the calls that they make with much better clarity.

The best part is this is a very flexible type of content marketing.

From YouTue posts to podcasts, from a tweet to a Insta share, you can drive traffic anywhere.

Almost any business can use this technique to their advantage.

The trick is how effective and focused you are?

5. Social Media Marketing

This is by far the most common and popular approach.

The ease of use and convenience is also a major factor.

The rise of a huge number of social networking sites has also contributed meaningfully.

Most importantly here you have direct one-on-one connect with the customer.

You can easily use this medium to win your customer’s trust and loyalty.

In the bargain, you can win yourself some permanent customers at a nominal cost.

That too is an important trigger.

Smartphones and tablets have ensured almost every second internet user is on these sites.

As a result, reaching out to these audiences do not involves additional cost.

This a gradual relationship building process.

Depending on the focus and purpose of the marketing campaign, you can strategize.

Moreover, it is one of the fastest ways to connect with your user base.

This is often the first kind of digital marketing initiative.

Like I mentioned, the ease of use and low cost convinces businesses to target these.

But depending on your business, you will choose the site.

For example, if you are marketing cosmetics, you will target Facebook and Instagram users.

However, if you are promoting a brand new software, Twitter and LinkedIn are better bets.

Something for singles will get a better view on Tinder while Snapchat is more of a teenage hub.

You don’t have to hire professionals for this kind of marketing.

If you are a StartUp, you can even look at doing it yourself.

Just by devoting a couple of hours each day, you can look at getting the meaningful impact.

Watch out for the kind of response your customers are getting.

See how often they are discussing your product on their timeline.

That will determine the extent of your success in a meaningful way.

Conclusion: Digital Marketing Is an Effective Form of Promotion

Different types of campaigns yield different results.

While affiliate marketing increases sales, SEO mostly enhances traffic.

The price per click campaigns are more for diverting search engine traffics.

Social media marketing, on the other hand, helps you create the dialogue and interact with customers.

So together they help businesses in achieving better success.

The brand awareness increases through digital marketing.

As a result, conversion rates also grow higher.

In the longer term, you can envisage getting a bigger pie of the market share.

Based on your objective, you can employ the right type of digital marketing for best results.

You can easily tie your broad goals and advance in a focused way through digital marketing.

The results are guaranteed in most cases.

How SEO Tools Help Crawl Your Website

To fully understand the working criteria and the style of SEO tools, it is necessary to understand how Google search engine works.

When putting together, both the entities work in your favor to improve the website’s search performance.

SEO ToolsThe Google search consists of multiple steps, crawling and indexing being the basic ones.

Similarly, the SEO tools help you estimate the results your website produces when launched among the countless websites already present on the internet.

The search engine optimization tools are built for the purpose of optimizing your website according to the search engine’s principles.

The latest algorithm given out by Google governs the SEO rules and regulations as well.

These tools are designed in a way that they give you a bird’s eye view of all the SEO aspects of a website.

Also, they help you find out whether the Google bots are crawling your website or not!

Thus, before we start with how these valuable tools help you enhance crawling and indexing, and improve the search results; let’s look at how Google crawls the websites.

Starting with the Basics!

– How Google Crawls the Websites?

Browsing the World Wide Web isn’t an easy task for the search engines especially Google which is widely used by the people all around.

This is why, before you type in the search bar and ask Google for the search related websites, it takes a step ahead and does some homework beforehand.

The homework is to gather information from the billions of web pages present on the internet and organize them in a form of an index (similar to the index we have at the back of the books).

Once indexing is done, the Google then easily offers the related websites in response to your search.

Now, to form an index, it is necessary for the web crawlers (spiders or the Google bots/ internet bot – you can give them the name you like) to crawl the websites present on the internet and gather the required information.

When the Google crawlers visit the website they use the sitemaps and links present on the site to reach and view different pages.

While running from one link to another, they gather the information, compile them and bring it back to the Google servers where the next process of indexing takes place.

Now, let’s take a look at the search engine optimization tools and how they help in monitoring the crawling activity.

– How SEO Tools Imitate the Role Played by Google?

The search engine optimization prioritizes crawling and indexing to rank the website among others.

The SEO tools help you visualize your website like Google.

This gives you a chance to add in the things that are missing and remove the unnecessary elements that Google might find questionable.

The tools are designed to enhance the performance of the website and to improve its ranking in the search engine.

According to the latest stats by Smart Insight, in 2017 46.8% of the global population reached the internet. By 2021, it is expected that the figure will grow to 53.7%.

With this ever-increasing number of population leaning onto the internet to find answers to their query, who would want to miss the chance to drive more traffic to their website? Thus, one needs to focus on the latest SEO trends, tools, and techniques to achieve the highest rankings and greatest return on investment.

The present era demands that you please Google to achieve your online business objectives.

And this can be done only if you monitor your practices and use valuable tools to enhance the effectiveness of the website.

Google itself offers tools like Google Search Console to help the website developers and digital marketers master the art of running the website.

It tracks the website performance and gives data reporting the good and bad aspects of the website.

The factors that affect crawling of the Google bots are monitored by the SEO tools giving the user a detailed insight of the things that are affecting the ranking of the website both positively and negatively.

Here are the major factors that affect web crawlers crawling!

– Factors That Affect Crawling:

The SEO tools also help in managing the factors that influence the crawling activity.

Everything matters a lot when it comes to elevating the rank of the website.

The main factors are as follows:

1. Sitemaps

The sitemaps are the map of the website.

It can have different formats with different areas highlighted for each website.

It is basically drawn or set by the website developer and guides the crawler to jump from one element to another.

This is one of the main things that the crawler looks for in a website.

Without a sitemap, the crawlers are usually lost and this is a drawback feature.

2. Robots TXT File

A file named robots.tx is stored in the website’s root directory.

The function of this file is to give instruction to the crawlers to visit the website.

Through this file, you can command the crawler to visit only those parts of the website that you want it to crawl.

The different commands that you practice through this action include ‘disallow’, ‘sitemap’ and ‘crawl delay’.

3. Domain Name

It is suggested that since the launch of Google Panda update, the importance of ‘domain name’ of the website has dramatically increased.

Having the main keyword added to it makes it even more important.

The crawlers assess the web page based on the domain as well.

4. URL Parameters

A good URL attracts the crawlers and carries out the crawling search quite efficiently.

Thus, having good URL parameters is an SEO-friendly act and you should focus on it. The low-quality URLs, on the other hand, have a negative effect on the crawling and indexing system.

5. Backlinks and Internal Linking

Another factor that affects the crawling act of the Google bots is the backlinks and internal linking.

The act of linking makes the website reputable and authentic in the eyes of the search engine.

Thus, to improve your image in the eyes of the crawlers having nicely built links is important.

The SEO tools take into account these factors and help you improve your website according to them.

Other than these, the crawler specific elements that the tools like Google Search Console and others look into are as follows:

– Crawling Details Analyzed by the Seo Tools:

In this section, we are going to pay focus on the crawler-specific elements that the tools view and analyze in order to help the Google crawlers go through your websites.

If you are wondering how the tools work, this section is where you’ll find the key information that the tools look into.

The basic ones include:

1. Crawl Errors

When a crawl error is encountered, the viewers (even though they have entered the right search keywords) are unable to reach the website.

This happens when the crawlers going up and down your website found an issue.

With the help of the right tool, you can look for these errors yourself and correct them before they affect the search results.

The crawl errors are often divided into either the URL errors or the site errors.

By clicking on the ‘crawl error’ button of the tool, you’ll be able to receive the issues and data regarding the crawlers. Data like the following is often seen:

  • Date when Google crawled your site for the last time
  • Server errors
  • URL errors; pointing to a nonexistent page, redirect to an irrelevant page
  • 404 errors

The tools offer great benefit as once you are aware of the problem, you can easily fix the errors and make your website crawler-friendly

2. Crawl Stats

We are all curious about the Google bots activity and here is how you can monitor it!

The page speed insights tool helps you keep an eye on the Google bots.

It provides information as follows:

  • Daily total time the crawler spends on your website
  • How many pages does it crawl?
  • Total kilobytes downloaded by the crawler
  • Account of all the content types downloaded including nearly everything
  • Number of unnecessary crawled pages
  • Depth and frequency of crawl

This detailed report on the crawl stats puts forth a complete record of the way things are going.

You can make amends and improve the crawl rate if required.

3. Fetch as Google

Earlier we focused on the URL parameters saying that it is one of the main factors that affect the crawling activity.

Now, we are presenting a tester named ‘Fetch as Google’ which helps in testing the way Google picks the URL and renders it.

This tells you how authentic your URL is and whether it will help the crawler take back valuable information or not.

The fetch button checks the connectivity of the URL and any assumed errors that might be present in it.

The tester also checks for the security loopholes.

Later on, through the rendering button, the site URL is further worked upon.

Next comes the statuses that are given by Google in this regard.

The various statuses include complete, partial, redirected, not found, blocked, not authorized, temporarily unreachable, and error.

With this, we end the details of the things that are analyzed by the tools.

As we have established the importance of the tools, let’s find out which ones offer efficient service to the users.

– Best Seo Tools for 2018

The list of the best SEO tools that are effective in terms of the functions they perform and the benefits they offer to the users keep on changing every now and then.

The seemingly endless options of the tools and constant increase in the manufacturing of more such software/ programs compel us to take notice of the best out there.

Thus, to offer you the best tool from the many at hand, we outweighed the pros and cons and have listed the high-quality and functional tools.

They are as follows:

1. Google Pagespeed Insights

The page speed insights tool is one of the favorite tools used by the marketers and developers.

This tool allows you to estimate the speed of your web page and find out whether it falls into the right category or not.

It can test for both mobile and desktop web pages.

The green scoring result shows positive signs while the yellow and red ones show that there is room for improvement.

This tool will help you correct the speed of the web page as the loading speed is one of the contributing factors that affect the ranking of the page in the search engine.

2. Google Search Console

The Google search console is a tool introduced by the Google itself to enhance the performance of your website.

The most specific features that provide information regarding the crawling activity of the website include:

  • Crawl error finder
  • Fetch as Google
  • Sitemap and Robots.txt tester

As we explained earlier the things analyzed through these functions, it is quite evident that this SEO tool is solely designed to improve the search results.

The functions of the search console include obtaining data on the top searches, web pages, devices and much more over the last 90 days.

This tool suggests the various HTML improvements that can be made other than providing information about the crawling errors.

3. XML Sitemaps Generator

Adding both XML and HTML variants help improve the sitemap of the website.

The XML sitemaps generator helps in producing an impressive sitemap that the website crawlers would love to crawl.

The method to get the sitemap of your website is very simple.

Get hold of the tool and simply add the full HTTP:// website address.

You’ll get the results soon. Other than this, the tool also gives information of the broken links and XML file content and.

The free version can be used on up to 500 web pages but if you need to monitor more than 500 pages, you’ll have to get the paid version for better results.

4. Screaming Frog SEO Spider

As the tagline on their home page says,

“The SEO Spider is a desktop program you can install locally on PC, Mac or Linux which crawls websites’ links, images, CSS, script, and apps to evaluate onsite SEO.”

This light, flexible program offers the analysis of the website via quick crawling activity.

The functions that it offers include:

  • Finding broken links
  • Audit redirecting
  • Analysis of the metadata and title
  • Generating XML sitemaps
  • Finding duplicate content
  • Crawl limit and configuration
  • Search console integration and so on

5. TXT Generator

Earlier we discussed the idea of sitemaps, right? The robots.txt files are the exact opposite.

While the former ones direct the crawler to visit the websites according to the sitemap, the robots.txt file consists of information which directs the crawler to omit those pages while crawling.

Why is it important to have a robots.txt file? Well, in most of the cases it is the first file that the crawler looks to mold its search and focus on the better part.

This will help you rank your website higher in the search engine.

The generator made it easy to create the robots.txt.file

As it does most of the work for you, all you have to do is enter the right information.

6. Xenu Tool

The Xenu link crawling tool is free of cost and amazing to use.

You wouldn’t want to upset the Google bots with some broken links on your website, right? To avoid this you can use the Xenu tool which starts working as soon as you install it.

It crawls up your website and finds out all the broken links.

Later it produces a report with details of the links and you can use it to fix all the issues.

With this, we come to an end of our detailed guide!

The Google crawlers are automated little spiders that know their work well but a human programmer designed them, right?

This brings in light another smart invention of the SEO tools through which the website developers and digital marketers all around the world can monitor the activity of the Google crawlers as well as deduce the performance of the website.

This, in short, helps you enhance the crawling activity at your website and the overall ranking in the search engine!

Lead Generation Strategies to Generate Sales

A lead generation that brings loyal and profitable clients is the dream of any business.

This is a continuous process you should always struggle to improve and enhance.

Each business has own ways of reaching a target audience and attracting attention to own product or service.

In this article, I want to shed light on the most useful technique to generate leads and sales.

Let’s start.

Lead Generation Strategies

Here is the top and most effective lead generation strategies:

  1. Provide Your Website Visitors with Useful and Unique Content
  2. Build Partnerships with Industry Leaders
  3. Use Email Marketing to Reach Relevant Leads
  4. Lead Generation Through Social Media
  5. Incorporate Video Marketing

1. Provide Your Website Visitors with Useful and Unique Content

It’s well known that the best way to sell something is not to sell directly.

This is when content marketing comes to help.

The aim of content on your website does not mean only appear high in the search engines result and rank for the certain keywords.

First of all, the goal of content marketing is to provide your users with relevant and useful information for free, without any obligations.

Lead GenerationNowadays, companies use content so actively and put quantity over the quality.

However, it doesn’t work.

If you want your clients to trust you and choose you over your competitors, you have to give them a reason to do this.

One of the best ways is to answer their questions and solve their problems with the help of useful content and storytelling.

Don’t write just for the record, bring all your efforts into this process.

Create in-depth content that helps your clients to solve the problems, make a decision or compare various solutions.

a. Remember don’t write to sell.

Qualitative and deep content sells by itself.

If the clients see that you provide them with useful information for free and do it regularly, they will definitely become interested in your product.

You just need some time to create an authority in your niche and show that you are an expert, who is ready to consult and help.

Therefore, when you will gather the first base of readers, you can try to write content with the aim to scrape their contacts.

For example, you may create free PDFs, ebooks or webinars in exchange for users email or phone number.

But don’t forget that these resources must contain only useful information, that is somehow different from what is already available on the Internet.

To create such content, you should know what pain points your audience has.

You can learn it by searching questions on different forums, communicating with your clients, conducting surveys, taking interviews, and even reading the content of your competitors.

b. Don’t Shoot in the Dark: Build Content Strategy According to Your Audience Needs

Try to combine different types of content, surprise your readers, and make them wait for your blog posts.

This lead generation method requires a lot of time and effort, but this is one of the cheapest ways to create a word of mouth for your business.

Don’t hesitate to include it in your business strategy!

It will bring you loyal audience and authority in your niche.

Here are some of the most popular types of content you can use for lead generation:

  1. Case studies
  2. Ebooks
  3. E-courses
  4. Infographics
  5. Email marketing
  6. Cheat Sheets
  7. Guides
  8. Checklists
  9. Slideshare presentations
  10. Podcasts

Try different ones and choose what works for you best!

2. Build Partnerships with Industry Leaders

According to the statistics, 49% of people say that they rely on influencers recommendations when making a purchase decision.

Each industry has its influencers and leaders – people who gained authority and trust and have the power to influence the decisions of others.

Your task is to find these people and attract their attention to your brand.

They have already gained the reputation in your industry, so this will be a win-win solution.

You will attract more visitors and they will prove their status of influencer even more.

Don’t get distracted by the thought that these people will not spare time for your business.

People are always looking for new ways to build partnerships, network, and become more popular.

Your aim is to find what they are interested in and offer this.

Here are some ways to do this.

a. Take Interviews

For example, if you see that the person likes to give interviews and is featured in different blogs, this is a nice chance to take an interview!

Prepare open and interesting questions that give valuable information to your readers.

Quote them in your content and ask the influences to mention this interview on their resources.

Try to find as many influencers as possible, send them information about your business and value it provides.

Interviewing others will put your business in front of a wider audience and make it more authoritative.

b. Another Way to Attract Influencers to Your Brand Is to Give Them to Try Your Product or Service for Free.

This a great way to grab their interest and demonstrate all the benefits of your product.

Ask the influencer about the honest review and feedback about it.

If your website visitors will see that people they know or heard about have used or product or service, this will dispel their doubts.

Agree or not, it really works.

People don’t like to risk and waste their money on products they doubt.

If they see that someone authoritative recommends it, they will be more likely to buy!

c. Organize Events

Another way to reach influencers is to ask them to help in an organization or take part in some event related to your business.

For example, you can organize a conference, meeting, contest, or giveaway.

It all depends on your business, however, if you have imagination, you can come up with different ideas for any business.

Events are a great way to create a community around your business, gather people with similar interests, find partners, and build strong business relationships.

Here are some ideas on the events you can organize to generate leads:

  • Courses
  • Webinars
  • Conferences
  • Contests, tenders, and reward programs
  • Giveaways
  • Parties

Your task is to saturate these events with value for its visitors.

If you do it for the first time, it is better not to charge any fee and do it for free.

Such approach will help you to attract more visitors and create a word of mouth.

Let’s take a look at the best ways to promote your events:

  • Email marketing
  • Social media
  • Landing page
  • Referral programs with discounts
  • Event-related videos
  • Reaching influencers and relevant people
  • Submissions to media and industry websites

Try out different channels, see which bring you more leads, leverage and improve them even more.

3. Use Email Marketing to Reach Relevant Leads

The tactics mentioned before should help you generate a lot of email addresses of your potential clients.

Now your task is to regularly treat them with useful updates about your company, product or service.

But the main thing to remember here is to make your messages tailored and crafted specifically for each client.

Only using the first name at the beginning of the letter doesn’t work anymore.

Your task is to build a buyer persona, make a research about them and create a personalized message.

When a person opens a letter, the first thought should be: “Oh, that’s right what I need!”

To achieve this, you have to send catchy messages, that grab attention and demonstrate the value.

I have prepared some ideas for you.

a. Use Short, but Detailed Headlines

The headline of your mail should tell the person why he or she has to open it.

Try to describe the content of your letter in several words that evoke positive emotions and grab attention.

The headline is the first thing a person sees, so make it compelling.

Here are some types of headlines that work best and prompt people to read what is below them.

  • The ultimate headlines
  • X reasons why headlines
  • How to headlines
  • Specific headlines with numbers
  • List headlines

Remember also to add powerful words to your headlines, especially those that evoke curiosity.

If your headline is boring and too basic, be sure that people will not click on it too much.

b. Ask Your Audience What Content It Wants to Receive

The best way to learn your audience interests is to directly ask about it.

Such approach is better than staffing their mailbox with useless letters they even don’t open.

In one the email marketing campaign, try to ask your clients what content they want to get and how often.

Be prepared to negative responses and requests to delete them from your mailing list.

On the other side, this strategy will help you to find new topics your users are interested in and actually those who are interested.

Believe or not, it will add new ideas to your content strategy and new characteristics to your buyer persona portrait.

c. Conduct Surveys

A survey is another great way to learn about your audience preferences.

Surveys are used to generate more leads, get new ideas on how to improve your product or strategy and learn whether your users are satisfied with what you do.

You can send surveys both to potential clients and current ones.

In the first case, you have a chance to learn about their pain points, preferences, and desires.

Their answers will help you to customize your product or service to their needs.

Sending surveys to existing clients will help you to evaluate the quality of your services and learn what do you need to remove or add.

d. Send Interesting News in Your Industry

People always want to stay tuned for any novelties and updates in the sphere they are interested in.

Such content will be useful for them and will give them some ideas for their own business.

Make sure to share only fresh and relevant news your clients will like to read.

However, don’t overuse this type of content as it has nothing to do with your business.

Try to send more of your own content that a user will not find somewhere else.

e. Share Free Content That Solves Their Problems

We have already talked about the importance of content marketing for your business.

Spare days in your calendar for a content campaign and regularly send a letter with fresh and useful information for your users.

Don’t send the same content to everyone.

Try to segment your audience according to their status, interests, and needs.

Then think what information will be relevant to them: informational, entertaining or commercial.

There is no one size fits all and you should spare enough time to see what type of content works better and for whom.

4. Lead Generation Through Social Media

Social media channels remain a very effective tool for reaching your target audience.

Create a buyer persona portrait for your business an think about what social media channels this person uses most often.

According to Sproutsocial, here are the key demographics of the most popular social media channels

– FaceBook

  1. 56% of men
  2. 44% of woman
  3. 88% users are 18-29 years old

– Instagram

  1. 26% of men
  2. 38% of women
  3. 59% of users are 18-29 years old

– Linkedin

  1. 34% are 18-29-year-olds
  2. 35% of employed adults use Linkedin
  3. The average audience is 18-29 years old

Your task is to choose channels where your target audience resides and create a social media marketing strategy.

One of the most effective ways to generate leads is to launch the social media ads.

Facebook, Instagram, and Linkedin ads help you to choose the target audience age, location, status, and company and carry your message to them in the most efficient way.

When creating ads, remember to make your message short, concise, emotional, and detailed.

Furthermore, you have only several seconds to catch the attention of user when they scroll down the social media timeline.

Don’t make the message too long, boring, and staffed with professional terminology.

Make your offer clear and short.

Remember that your ads should describe the value of your product or service to a user.

Don’t boast and tell how useful or beautiful your product is, tell how beautiful the life of those who will buy it will become.

5. Incorporate Video Marketing

First of all, the video is everywhere.

It has a become an efficient tool for demonstrating the product or service and carry out your message in the interactive form.

Nowadays the video is available on every platform and channel:

“According to an upcoming report from HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content.”

They also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).

Video also ranks high in search engine results.

Remember that video should be impressive, memorable, and has to resonate with your brand and identity.

Here are the main benefits video marketing will bring to your business.

  • It helps your audience learn about your brand
  • Using video is a creative way to show your product or demonstrate your service
  • Video is memorable and it boosts information retention
  • The availability of video in emails increases their open rate
  • Most people prefer to watch a short video than reading tons of information
  • According to the statistics, 64-85% of customers are more likely to make a purchase after watching a video

Here are also the main types of video you can use for lead generation

  • Educational videos
  • Animated videos
  • Tutorial videos
  • Company culture videos
  • Product videos
  • Instruction videos
  • Testimonials
  • FAQ videos
  • Video Emails

Try to combine different types of videos in your marketing strategy, track the analytics, and see what videos users engage with most.


There are a lot of lead generation strategies out there, so it may seem difficult to choose what to do first.

Your task is to find your customer pain points and create a strategy that aims at solving their problems.

Choose several methods, track the results, see the engagement and choose what works best.

Remember that you have to create lead generation strategies keeping in mind your customer.

If you think only about your product and best ways to sell it, you will fail.

Furthermore, the value for the customers and honesty are the only things that will bring your business to the new level.

I hope that the lead generation strategies used in this article will be useful for your business growth.

Always improve your sales generation methods and never stay in one place.

Treat your customers with different novelties and offers.

In conclusion, you will create a loyal audience that will recommend your business to others.

Isn’t it your goal?

If yes, roll up your sleeves and prepare for making all these strategies a reality!

Only hard work and desire to improve will bring your business to a new level.

Never give up and try different ways to reach your target audience.

Color Psychology in Marketing and Having High Conversion Rate

The business owners of today should know a lot about color psychology in marketing.

Color psychology in marketing helps you have a better interaction with your target audience by fine-tuning your content to aid excellent communication.

A good understanding of color psychology puts you in such a position that you decide how you want your audience to relate to your content.

Knowing what color psychology in marketing is, is essential if you want your content to get you a high conversion rate.

This is because these two concepts are closely linked together.

color psychology in marketing

Are you in search of knowledge that will help you control your content with a perfect understanding of colors?

If you fit the above description, then you are just at the right place.

This article will be telling you how you can use color psychology to boost your conversion rate on your website.

Color psychology is merely the understanding of how colors are related to human behavior.

This understanding is perfect for anyone who has anything to do with interacting with an audience through content.

Knowing The Color basics

Anyone who intends to rule the world of content marketing needs to have a basic grasp of what colors are and how to use them in this regards.

Colors are not for artists alone; instead, they also play a significant role in customer interaction.

For you to get the right response from your audience, you will need to be using the right color combination at the right time.

Colors are grouped mainly into primary, secondary and tertiary colors.

Color Theory-How Color Psychology in Marketing Effects

Primary colors comprise the following colors: blue, red and yellow.

Primary Colors

It is these primary colors that are combined to yield secondary colors like orange, green and purple.

Orange Green Purple

Combining secondary colors results in tertiary colors.

Hence, when you mix any two colors in any category above you get secondary or

tertiary colors respectively.

The combination of any two colors without including white or black or any third color gives rise to pure colors.

Pure colors are intense, as well as bright and cheery.

Pure Colors

This color type is most dominant in toys.

Kids have a way of naturally connecting with pure colors without you needing to seek their attention.

If you add white to a pure color, the resulting color is called tints.

Tints Colors

These colors are not as intense as their pure color counterpart.

On the other hand, when you add black to a pure color you get shades.


Shades are entirely black, or they are slightly darker.

When you mix gray with any pure color, you get tones.

You are probably surprised at the different color categories that are being talked about here.

That is normal, and as this post progresses, you will get to understand the essence of such illustrations.

Color Contrast Is Equally Important

Acknowledging contrast is a good way of employing your understanding of color psychology.

Color contrast is just as important as using the right colors.

When it gets to the point of implementing contrast to your content you have to be very patient with your UI designer.

That way both of you will be able to achieve the perfect result.

If you are wondering what color contrast is, it is a component of color that allows you to distinguish one color from a pack of colors.

It is the same concept that allows you to be able to separate texts from their background color.

You can separate your colors properly with high contrast, but low contrast does the exact opposite.

Implementing the Right Color

The use of color in managing your content can be a very tricky one.

That is because knowing what color to use when to use it, and what audience to use It for, are all components of the said psychology.

You need to know the color that appeals the most to a particular group of audience at any given time.

For example, you don’t want to use a black color as your most visible color in a website that is trying to manage the sales of baby toys.

You need brighter colors to help relate your message to such audience.

A Few Handy Tips That Can Help Boost Your Conversion Rate

Here are a few tips that can help you out in knowing the right color to use for a particular purpose.

Women are naturally not enticed to colors like orange, gray and brown, but they seem to be charmed by purple, green and blue.

This is a relevant fact because most people tend to associate the female gender with the pink color, but that is untrue.

Most surveys are indicative of the fact that females tend naturally towards the colors mentioned above.

Males are repellant to colors like brown, orange and purple.

They naturally cannot stand such colors.

Men are more into black, blue and green colors.

Hence, if you are marketing a product that is for men, you need to stick to the listed colors.

That way you can get your message to your intended audience so you can get a positive response.

– Blue Builds Trust

The color blue seems to have a good history with people when it comes to building trust.

A lot of persons tend to be calm the moment their eyes make contact with blue.

Most content managers have now realized this, and they are taking good advantage of it.

You can as well use this to your advantage in managing the content on your website.

Ever bothered to ask yourself why is it that a social media platform as big as Facebook uses blue as their primary color?

Hope you did not think it was some coincidence because it is not.

– Yellow Is Better to Warn

It has become a standard thing for yellow to be used as a color for a warning.

Use any color outside of yellow for your warnings, and you are already sending out a wrong signal.

There are a lot of conflicting information on the internet on how yellow colors cause babies to cry, causing nausea and make adults angry.

These are all assumptions without any proof or data to back them up.

Color psychology in marketing tells us that you can also use yellow to reflect your brands.

– Green Is Perfect for Reflecting the Environment

Green is a color that people can relate very well with especially when it is conveying an eco-friendly or environmental message.

Without stressing the subject that much, it is proper when green is used to represent nature.

Research has also proven that green can also motivate creativity in most individuals.

Color psychology in marketing teaches us that nature and eco-friendly activities are best reflected with green.

Another fantastic revelation about color psychology in marketing is that green seems to be the best color for inciting a call to action.

People respond better when they see a green call to action.

You can take a look at websites that impact their audience significantly.

And you can almost tell right away that they all prefer green for their call to action buttons.

Call to Action Buttons

By now you should have some useful pointers in your head when it comes using green colors for the right purpose.

– Orange Is for Fun

You should use orange when you are trying to indicate impulse or haste.

While others are in line with the above speculation, others do believe it is used to trigger completion, physical activity, and confidence.

A lot of sports team use orange as their official color.

Amazon also uses orange color when they want to get your attention for their limited edition banner.

UI designers prefer to use orange color to connect specific messages because it announces itself readily.

Orange is a loud color.

Still talking of orange color, sometimes it is used in preference to other colors when you are trying to indicate how cheap something is.

– Black Indicates Luxury and Value

Black seems to oppose the orange color directly in this area.

While orange is telling you about how cheap something is, black is intimating you with how you are paying good money for good value.

Someone with little or no experience in this regards will tend to use black colors for other possible reasons.

If you use black accordingly, it tells a lot about the glamour of whatever you are trying to advertise.

If you are familiar with Louis Vuitton, you will know that their handbags are not cheap.

On their website, they made sure they didn’t use colors that indicated fun because they were only ready for serious business.

However, the golden rule of color psychology in marketing has shown that people connect black color to value and luxury.

With color psychology in marketing, you can always have a broader and more realistic view of these colors.

Bright Colors Are Best for Call to Action

A lack of proper understanding of what color psychology in marketing is will cause you to use any color for your call to action.

That is a very wrong move.

Call to action should not be any color.

You do not decide what color you want for your call to action just because you like that color.

Some colors trigger the right response from your audience, and that is what you are about to learn.

Experts who specialize in the area of color psychology in marketing have always had one thing in common in this regards –

They promise a high conversion rate when you use bright colors for your call to action.

Dark colors do not deliver as much as bright colors this regards.

And since color psychology has some connection with history, color psychology in marketing experts advise you don’t use dark colors for your call to action.

The use of green, red and orange are perfect choices for a call to action

Some designers even go as far as including a touch of gender-based colors to their call to action.

Whatever you do, color psychology in marketing experts warns that you should stay away from using very dense color for this purpose.

– Gold Color

Most people just prefer to stay away from a color of this nature because they do not know how to make use of it.

This article focuses on color psychology in marketing and high conversion rate.

Hence, it is not going to do us any harm if we talk a little about how you can use gold color.

Gold appears to have a variety of meanings depending on what part of the world you are situated.

Despite this variation in culture as it regards what gold represents, it does consistently serve charm and luxury.

Gold also displays friendliness in no small degree.

Nevertheless, making an excess use of gold color in your content can be negating the very essence of color psychology in marketing.

So a lot of modesty is expected when you are applying this color to your content.

It is much better when gold is used to highlight some information in your content, rather than preferring it as your color for the main attraction.

In that case, it is not going to give you what you want.

– White is equally important

There has been a lot of talk on this post with very little concentration on white as a color.

You are damn right if you had thought so.

White is as essential as the other colors; you just need to know how to use it.

The argument of whether white is a color or not are some of the things that have hindered people from really concentrating on the use of it.

But there is much more when you know how to use this color.

The most powerful search engine (Google) in the world uses an all-around white background, and yet that does not change the status of the company.

The main reason why white does not come to mind most times during web page design is that it is used mainly as a background color.

It is easy for many people when they use white as their background color.

– Negative space

It is an area of color psychology in marketing that is also very important.

Negative space is the space around an object in an image.

With the awareness of in color psychology marketing, people now take negative space very seriously.

That space seems to have a lot of impact on the entire content.

Pages that have a significant negative space don’t appear to be bustling sites.

Their messages indicate simplicity and zero complexities.

Using great negative space is something that is being encouraged by psychology experts.

That lack of message complexity is what gives your audience that soothing feeling whenever they visit your site.

The internet can be a bustling place if you take a look at the kind of traffic it generates from time to time.

Nevertheless, the busy nature of the internet does not guarantee you a high conversion rate if you do not do things the right way.

You will get blown away by the competition so quickly that you won’t even recall you were ever there in the first place.

And this is the very essence of having business owners know a thing or two about color psychology in marketing.

You have equally learned about different colors and how they impact the minds of readers.

If you adhere strictly to the information you have gathered so far from this write-up, then there is no way you won’t have a high conversion rate on your website.

Getting a high conversion rate has never been by chance.

You have to anticipate the expectations of your target audience concerning the content you are about to publish.


In conclusion, it is right to assume that the reason why most websites do not have a high conversion rate is simple –

They fail to acknowledge the essence of color psychology in marketing in their content management.

They undermine the significance of this concept when carrying out their digital marketing campaigns.

And unfortunately, they end up paying dearly for it.

So you do not want to end up like those who are losing out in this regards.

Why not put in the effort now and learn what you have to learn and do what you have to do so you can reap the rewards later on.

Dominate your niche today with a deep understanding of color psychology in marketing.

Is DoTerra a Pyramid Scheme or MLM?

Before you read the below article, please note that this article doesn’t mean we are saying that doTerra is an illegal Pyramid Scheme or scam.

It is not.

They just have a MLM marketing model that can be confused with a Pyramid Scheme by some people who don’t know what a Pyramid or MLM is exactly.

In the world of multi-level marketing and Pyramid Schemes, doTerra has made a name for itself.

Not only is it one of the most successful Pyramid Schemes and MLM, but also the short period, within which it has clocked, is rather commendable.

It has now become a cult in the Utah region and broke ground with $60 million within just 5 years of doing business.

The thought that comes to your mind at this juncture is that surely the doTerra multi-level marketing firm is engaged in a great business model or is it a scam.

The phenomenon speed at which it is growing will no doubt make you probe deep.

An Insight into DoTerra Pyramid Scheme

DoTerra Pyramid SchemeFirst and foremost, before we make any assumption about the company’s legitimacy, it is important to understand the business model and the essential growth drivers.

This Pyramid Scheme was launched in 2008 and founders of this firm belong to healthcare and business backgrounds.

The primary objective of this company is to offer an alternative health and wellness avenue using the healing power of many essential oils.

The company claims that they have health experts and hospitals associated with them who are experimenting alternative healing methods using their oil.

Given the very limited public understanding about Essential Oils, the doTerra Pyramid Scheme has latched on great and niche business model to make a successful earning source.

doTerra offers the products that are worth to be studied.

This is because unlike many illegal pyramid schemes, this multi-level marketing or Pyramid Scheme actually has a real product that is also being claimed to be effective.

Some of their top offerings include:

  1. Lavender
  2. Lemon
  3. Peppermint

Nearly 33% of the customers for the company are from the Utah region.

The question that comes to the mind at this juncture is whether this high sale is driven by great product quality or rather is it a case of being trapped in a scam and inability to get out of it.

1. The doTerra Compensation Package

That will surely stir your curiosity and make you probe deeper into the overall firm’s business model to understand better.

Well as seen in other pyramid scheme firms, doTerra also offers commissions to its sales representatives on the basis of the

  1. Retail salesperson
  2. New recruits that they incorporate

But surprisingly the other striking similarity with most other pyramid scheme is the the low success rate.

Most of the success stories that you get to hear are centred upon the paltry 1% who are the ones that created the pyramid scheme at the very behest.

The average earning is rather pathetic and the outlook going forward is absolutely grim.

Some of the most recent data indicators throw a rather depressing state of affairs.

  1. The 2013 annual income of the Young Living (primary and associate company) representative is $312
  2. The doTerra distributors’ average income borders around $1577 annually and close to 85% of these distributors have either already quit their jobs or look at an exit route.

Most Multi-Level-Marketing Companies Have the Same Fate

In fact, not just doTerra pyramid scheme but studies indicate that on an average most multi-level-marketing companies have the same fate.

Less than 1% of the distributors or sales representatives working with them are able to realize their total investment in the company.

The remaining 99% lose money out and out and doTerra is no exception to the rule either.

Most times the income projections that they advertise is only the best case scenario.

That is not even accessible to 1% of the total distributors who are trying to get in new sponsors.

Almost 95% of the business associates engaged with doTerra pyramid scheme are either trapped or looking for exit route in practically every sale that they undertake.

Perhaps at this juncture, you cannot help but ask if the doTerra pyramid scheme is a scam or legitimate business model.

2. Can You Consider doTerra Legitimate?

For an average consumer, looking for a great product and banking on top trends on the internet, doTerra pyramid scheme might come across as a promising business with a great product line-up.

It is among the top trending elements on Google, robust revenue pipeline and a strong product to back up the claims.

Well, the fact is even if it is not a scam, any pyramid scheme program can be profitable only to a select set of people.

The biggest catch for this business at least is in that line.

Recruiting is one of the biggest platforms to make money when you are dealing with a pyramid scheme program like doTerra.

In this context, studies show that almost 98% of the people are really bad at it.

Rest of the mathematics is not difficult for you to work out in an effort to make a rightful assumption of the success prospects for those associated with doTerra pyramid scheme.

Customer retention is one of the key factors to consider in this context.

The moment a pyramid scheme program like doTerra loses out or exhausts its immediate warm circle of friends and families and relatives, getting new customers and holding onto them can be a great challenge and often the key reason for the failure of this type of MLM.

The average distributor retention rate of the entire industry is not more than 5%.

Moreover, when you look at the way the doTerra pyramid scheme has priced its products, the red flags become even more prominent.

The price of the essential oils that they market is often 3-10x more expensive than other retail brands that are available in the market.

This can often make it difficult to sell the product once you move past the initial euphoria.

The fact whether doTerra pyramid scheme is a scam is still debatable.

One factor is clear that it does not make business sense for anyone who does not have the skill to market products aggressively.

Pyramid scheme, by the nature of their composition, are essentially for those with aggressive direct selling abilities.

But even for them, doTerra might be an avoidable company for the lack of transparency about the compensation plan and method of operation.

DoTerra BBB ReviewsDoTerra BBB Reviews

Unlike the other companies that we analyzed, DoTerra has no reviews on BBB which means there was no complaint against it.

Maybe this is something that makes the DoTerra Pyramid Scheme different from all the Pyramid Schemes and MLM firms.

Online Reputation Management in Simple Words

Online reputation management is very critical to the long-term success of any business today.

When you’re done reading this article, I want you to take a minute and Google your name and your business name.

You’re likely going to find negative reviews about you and your business on the numerous reviews sites out there.

And hopefully, you’ll understand that your business reputation is important.

Because such negative reviews could potentially tank your business.

Additionally, you’ll want to do something about it.

This is referred to as online reputation management.

Online Reputation ManagementOn the flip side, positive reviews will be a driver for sales and leads for your business.

Did you know that the increase in revenue can be up to 9% for a one-star increase in a company’s rating?

In essence, your online reputation is how people view you, your business, and your image on the internet.

Moreover, online reputation management isn’t just about social media monitoring or public relations.

Online reputation management comprises a set of specific methods used to improve and restore your name and business, countering, weakening and eliminating the negative materials about your business on the internet.

Defeating it with positive materials and increasing your credibility so that customers can trust you.

Online reputation management (ORM) is also known as search engine reputation management(SERM), or internet reputation management(IRM).

Indeed, your online reputation will help your potential customers decide whether to do business with you or not.

In fact, take a look at these amazing statistics for a moment:

As shown above, your business is at the mercy of online communities.

In essence, you and your business cannot afford to ignore your reputation with the expanding online community.

Additionally, every business depends on its reputation for the future growth.

So don’t risk your reputation.

Customers simply don’t buy from businesses they don’t trust.

Furthermore, online reputation management is a long-term solution to building trust with your customers.

Online reputation management requires research and analysis, review building, social media profile creation and optimization.

Additionally, it also requires social media boosting and content generation.

Well, in this article, I’m going to show you how you can build an excellent online reputation.

Why You Need an Online Reputation

But before we dive into it, here are some of the reasons why you need an online reputation:

1) It Helps You Develop and Protect Your Brand.

In today’s digital world, a potential customer may decide to search the web for your products and services before making a buying decision.

And if that Customer is confronted with tons of negative reviews and comments about your business, what do you think is going to happen?

That customer will turn to your competitor instead.

It’s really that simple.

However, when you have a good online reputation management system in place, you’ll save your business from such situation.

2) It Helps You Build Trust and Credibility.

In the first place, if you want your business to succeed online or offline, then you have to earn your customers’ trust.

You’ll agree with me that customers like to share their experiences with family members, friends, and even on their social media accounts too.

If your products and services do not meet their expectations, they’re actually going to share that experience on the internet.

And trust me, you don’t want people to leave negative comments about your business on the internet because it’s going to spread really fast.

However, with online reputation management, you’ll be able to reply to those comments and show your customers that you care about them.

Eventually, this will build trust between you and customers.

3) It Helps You Drive Sales to Your Business.

These days, it’s now the habit of customers to conduct an online search for the products they want to buy.

As a matter of fact, they search the internet to look at other people’s review and comments about that product.

So it’s important that you are aware of what other people are actually saying about your business on the internet.

This will give you the opportunity to meet the needs and demands of your customers.

Similarly, it will also allow you to improve your products and services.

This will, in turn, bring new customers to your business.

On the other hand, if you don’t pay attention to the needs of your customers, it’s going to have a negative effect on your business.

You’re ultimately going to lose customers and sales.

4) It Helps You Build a Professional Image.

Existing and potential investors, banks, and even the general public will conduct an online research about your business.

Truly, this will help them gather information about your business that will help them make the right investment decisions.

And guess what, if your business name shows up with some negative reviews or comments, then you’ve lost those clients forever.

So in order to avoid this, you need a proper online reputation management.

5) Recruitment

The workforce of any business is critical to the success of that business.

In fact, anyone who needs a job is obviously going to look for a company with a good reputation in the market.

So a good online reputation will help you get talented employees that are the best fit for the job.

Also, this will help you take your business to new heights and increase your return on investment.

So if you want to know how to create an excellent online reputation management, then keep on reading this article.

How to Build an Excellent Online Reputation Management:

Here is what you can do if you like to build an excellent online reputation:

  1. Know the kind of brand that you want to build.
  2. Check your existing reputation before you launch.
  3. Create your website.
  4. Take advantage of social media.
  5. Capture reviews from your past customers.
  6. Automate the review capture
  7. Start a blog.
  8. Get listed in local directories.
  9. Create your own virtual business cards.
  10. Upload videos of your brand online
  11. Don’t ignore offline marketing.

1) Know the Kind of Brand That You Want to Build

Indeed, your brand goals will keep you on the right track and help you target the right audience.

Before you kick off your business, you have to decide how you want your target audience to perceive your business.

So ask yourself first;

  • What kind of goods and services do I want to offer?
  • How do I intend to reach my target audience?
  • What business name do I want to use?

When you have answers to all these questions, you’ll be able to know the kind of brand that you want to build.

2) Check Your Existing Reputation Before You Launch

Indeed, it’s important that you check the online reputation of your brand name before you launch your business.

Conduct an online check to see if the term that you have chosen to be your brand name already has a negative review.

To do this, simply type in your proposed brand name into a search engine like Google and then conduct a search.

Also, scrutinize the search engine results and if you find a negative review about the name, then pick another name that doesn’t have any negative review.

3) Create Your Website

The next thing you want to do is to own your website.

Your website is your identity on the internet.

In reality, one of the fastest ways to accidentally discredit your brand is by not having a website or by using a domain name that you don’t own.

As a matter of fact, many people run into this issue by using free website builders.

The best practice is to buy a domain name that has the name of your brand or your own name if you’re an individual.

You can easily get a domain name at GoDaddy or Namecheap.

Your website should contain genuine information about you and your business such as:

  • The kind of products and services you offer.
  • Your business address.
  • Your telephone number.
  • The email address of your business.

Also, make sure your website is mobile friendly because a large number of internet users surf the internet over their mobile devices.

Additionally, you need to optimize your website for search engines.

This is because over 80% of consumers conduct an online research before purchasing a product.

When you optimize your website properly, it will indeed be easier for those customers to find your website on the search engine results pages(SERPs).

And to properly optimize your website, you need to create your content around relevant and less competitive keywords.

You can get the right keywords using Google keyword planner tool and SEM rush.

4) Take Advantage of Social Media

Indeed, social media is one of the most powerful business tools on the internet today.

Similarly, it is also one of the most effective ways to establish a new business today.

And guess what, it’s totally free.

It doesn’t cost you a dime.

But make sure you post often enough to gain attention.

Because if you’re not active on your social media accounts, your audience and customers are not going to be engaged.

Also, use social media to show your customers how you can solve their problems.

Additionally, post high quality and educational content that can help your customers and keep them coming back for more.

Obviously, search engines like Google and Yahoo like good Content.

So they’re going boost your content and your social media profile that you created on the various social media platforms.

And this will help you with your online reputation.

5) Capture Reviews from Your past Customers

Notably, this is one of the easiest ways to boost your online reputation.

So if you don’t have any review or you don’t have many reviews, the first thing you want to do is to email your past customers and ask them for feedback.

Don’t be afraid of negative reviews.

It’s not very important to have every review being 5 stars.

That is to say, it’s actually OK to have some 4 stars, or 3 stars and some lower ratings too.

This because when people are conducting a research about your business, they’re going to see that these reviews are authentic.

If all the reviews about your business are 5 stars, that might raise a red flag to your potential customers.

They’ll think you’re gaming the system somehow.

So don’t be afraid to get some low ratings too.

For the most part, if you do a great job( which I’m sure you do), you’re going to get great reviews.

And overall, you’re going to get a lot more reviews which are going to help grow your reputation.

6) Automate Your Review Capture

Ok so you’ve captured all these reviews from past customers, but what about your future customers?

Don’t just capture reviews from your past customers and then call it a day.

Certainly, the best practice is to automate your review capture the best way that you can.

So if you send out any invoices, notification, newsletters, or thank you notes after you do business, try to update those templates with a call to action asking your customers to leave a review about your business.

The call to action can say  something like:

“Hey, we appreciate your business, please take a second and give us your feedback”.

Along the way, as you’re doing business, this will help you capture reviews in an automated way.

Thereby helping you grow your online reputation.

7) Start a Blog

Certainly, blogging is a super effective way to build a strong relationship with your customers.

In fact, it may interest you to know that over 80% of online read and trust advice from blogs.

Also, 61% of online consumers make a purchase based on suggestions from blogs.

So from the statistics above, you can see that blogging is an effective way to build your online reputation.

Moreover, blogging also gives you the opportunity to share relevant and informative content with your clients and customers.

This will signal your clients and customers that you’re an expert and a leader in your industry.

Through blogging, you can deal with any misconception or rumor about you or your brand.

8) Get Listed in Local Directories

Indeed, there are tons of local directories on the internet where businesses can be listed on.

Include the following details about you and your business on such directories:

  • Your business name, contact information, address
  • Your opening hours

In addition, ensure that your details are consistent on all these local directories.

Also, include positive Content about your business such as customer testimonials and the number of your star rating on review sites.

9) Create Your Own Virtual Business Cards

Once you create your own virtual business card and somebody Google’s your name or business name, your profile is going to show up.

And guess what, you could add content, images, and even videos about your brand to your profile.

You can also link this profile to your social media channels in order to get maximum exposure.

To create your virtual business card, visit sites like, bvcardsevaunt, etc.

10) Upload Videos of Your Brand Online

Have you heard of YouTube?

Well, obviously you have.

Some other free video publishing channels include Vimeo, vuclip, Tubidy, etc.

If you publish videos of your brand on a video publishing channel like YouTube, then your business is going to get a lot of exposure to your target customers.

And with proper video optimization, your videos are going to rank high on the search engine result pages of YouTube and Google.

Consequently, this will make your business become visible to your potential customers and also increase your online reputation.

11) Don’t Ignore Offline Marketing

Even though you are focused online, your offline presence has a huge impact on your brand reputation.

Boost your online reputation by leveraging offline marketing.

Establish face-to-face connections with your target audience offline and ask them to engage with you online as well.

Real life events have more ability to influence the decisions of online users than digital marketing.

You can reach out to a large number of your target audience offline by:

  • Speaking at events.
  • Local print publications.
  • Trade shows.
  • Cold Calls.
  • Sponsoring a community event.

The ultimate goal here is to strengthen your public relations activities, ensure that you build trust with your offline audience, and also let them engage with you online.