How SEO Tools Help Crawl Your Website

To fully understand the working criteria and the style of SEO tools, it is necessary to understand how Google search engine works.

When putting together, both the entities work in your favor to improve the website’s search performance.

SEO ToolsThe Google search consists of multiple steps, crawling and indexing being the basic ones.

Similarly, the SEO tools help you estimate the results your website produces when launched among the countless websites already present on the internet.

The search engine optimization tools are built for the purpose of optimizing your website according to the search engine’s principles.

The latest algorithm given out by Google governs the SEO rules and regulations as well.

These tools are designed in a way that they give you a bird’s eye view of all the SEO aspects of a website.

Also, they help you find out whether the Google bots are crawling your website or not!

Thus, before we start with how these valuable tools help you enhance crawling and indexing, and improve the search results; let’s look at how Google crawls the websites.

Starting with the Basics!

– How Google Crawls the Websites?

Browsing the World Wide Web isn’t an easy task for the search engines especially Google which is widely used by the people all around.

This is why, before you type in the search bar and ask Google for the search related websites, it takes a step ahead and does some homework beforehand.

The homework is to gather information from the billions of web pages present on the internet and organize them in a form of an index (similar to the index we have at the back of the books).

Once indexing is done, the Google then easily offers the related websites in response to your search.

Now, to form an index, it is necessary for the web crawlers (spiders or the Google bots/ internet bot – you can give them the name you like) to crawl the websites present on the internet and gather the required information.

When the Google crawlers visit the website they use the sitemaps and links present on the site to reach and view different pages.

While running from one link to another, they gather the information, compile them and bring it back to the Google servers where the next process of indexing takes place.

Now, let’s take a look at the search engine optimization tools and how they help in monitoring the crawling activity.

– How SEO Tools Imitate the Role Played by Google?

The search engine optimization prioritizes crawling and indexing to rank the website among others.

The SEO tools help you visualize your website like Google.

This gives you a chance to add in the things that are missing and remove the unnecessary elements that Google might find questionable.

The tools are designed to enhance the performance of the website and to improve its ranking in the search engine.

According to the latest stats by Smart Insight, in 2017 46.8% of the global population reached the internet. By 2021, it is expected that the figure will grow to 53.7%.

With this ever-increasing number of population leaning onto the internet to find answers to their query, who would want to miss the chance to drive more traffic to their website? Thus, one needs to focus on the latest SEO trends, tools, and techniques to achieve the highest rankings and greatest return on investment.

The present era demands that you please Google to achieve your online business objectives.

And this can be done only if you monitor your practices and use valuable tools to enhance the effectiveness of the website.

Google itself offers tools like Google Search Console to help the website developers and digital marketers master the art of running the website.

It tracks the website performance and gives data reporting the good and bad aspects of the website.

The factors that affect crawling of the Google bots are monitored by the SEO tools giving the user a detailed insight of the things that are affecting the ranking of the website both positively and negatively.

Here are the major factors that affect web crawlers crawling!

– Factors That Affect Crawling:

The SEO tools also help in managing the factors that influence the crawling activity.

Everything matters a lot when it comes to elevating the rank of the website.

The main factors are as follows:

1. Sitemaps

The sitemaps are the map of the website.

It can have different formats with different areas highlighted for each website.

It is basically drawn or set by the website developer and guides the crawler to jump from one element to another.

This is one of the main things that the crawler looks for in a website.

Without a sitemap, the crawlers are usually lost and this is a drawback feature.

2. Robots TXT File

A file named robots.tx is stored in the website’s root directory.

The function of this file is to give instruction to the crawlers to visit the website.

Through this file, you can command the crawler to visit only those parts of the website that you want it to crawl.

The different commands that you practice through this action include ‘disallow’, ‘sitemap’ and ‘crawl delay’.

3. Domain Name

It is suggested that since the launch of Google Panda update, the importance of ‘domain name’ of the website has dramatically increased.

Having the main keyword added to it makes it even more important.

The crawlers assess the web page based on the domain as well.

4. URL Parameters

A good URL attracts the crawlers and carries out the crawling search quite efficiently.

Thus, having good URL parameters is an SEO-friendly act and you should focus on it. The low-quality URLs, on the other hand, have a negative effect on the crawling and indexing system.

5. Backlinks and Internal Linking

Another factor that affects the crawling act of the Google bots is the backlinks and internal linking.

The act of linking makes the website reputable and authentic in the eyes of the search engine.

Thus, to improve your image in the eyes of the crawlers having nicely built links is important.

The SEO tools take into account these factors and help you improve your website according to them.

Other than these, the crawler specific elements that the tools like Google Search Console and others look into are as follows:

– Crawling Details Analyzed by the Seo Tools:

In this section, we are going to pay focus on the crawler-specific elements that the tools view and analyze in order to help the Google crawlers go through your websites.

If you are wondering how the tools work, this section is where you’ll find the key information that the tools look into.

The basic ones include:

1. Crawl Errors

When a crawl error is encountered, the viewers (even though they have entered the right search keywords) are unable to reach the website.

This happens when the crawlers going up and down your website found an issue.

With the help of the right tool, you can look for these errors yourself and correct them before they affect the search results.

The crawl errors are often divided into either the URL errors or the site errors.

By clicking on the ‘crawl error’ button of the tool, you’ll be able to receive the issues and data regarding the crawlers. Data like the following is often seen:

  • Date when Google crawled your site for the last time
  • Server errors
  • URL errors; pointing to a nonexistent page, redirect to an irrelevant page
  • 404 errors

The tools offer great benefit as once you are aware of the problem, you can easily fix the errors and make your website crawler-friendly

2. Crawl Stats

We are all curious about the Google bots activity and here is how you can monitor it!

The page speed insights tool helps you keep an eye on the Google bots.

It provides information as follows:

  • Daily total time the crawler spends on your website
  • How many pages does it crawl?
  • Total kilobytes downloaded by the crawler
  • Account of all the content types downloaded including nearly everything
  • Number of unnecessary crawled pages
  • Depth and frequency of crawl

This detailed report on the crawl stats puts forth a complete record of the way things are going.

You can make amends and improve the crawl rate if required.

3. Fetch as Google

Earlier we focused on the URL parameters saying that it is one of the main factors that affect the crawling activity.

Now, we are presenting a tester named ‘Fetch as Google’ which helps in testing the way Google picks the URL and renders it.

This tells you how authentic your URL is and whether it will help the crawler take back valuable information or not.

The fetch button checks the connectivity of the URL and any assumed errors that might be present in it.

The tester also checks for the security loopholes.

Later on, through the rendering button, the site URL is further worked upon.

Next comes the statuses that are given by Google in this regard.

The various statuses include complete, partial, redirected, not found, blocked, not authorized, temporarily unreachable, and error.

With this, we end the details of the things that are analyzed by the tools.

As we have established the importance of the tools, let’s find out which ones offer efficient service to the users.

– Best Seo Tools for 2018

The list of the best SEO tools that are effective in terms of the functions they perform and the benefits they offer to the users keep on changing every now and then.

The seemingly endless options of the tools and constant increase in the manufacturing of more such software/ programs compel us to take notice of the best out there.

Thus, to offer you the best tool from the many at hand, we outweighed the pros and cons and have listed the high-quality and functional tools.

They are as follows:

1. Google Pagespeed Insights

The page speed insights tool is one of the favorite tools used by the marketers and developers.

This tool allows you to estimate the speed of your web page and find out whether it falls into the right category or not.

It can test for both mobile and desktop web pages.

The green scoring result shows positive signs while the yellow and red ones show that there is room for improvement.

This tool will help you correct the speed of the web page as the loading speed is one of the contributing factors that affect the ranking of the page in the search engine.

2. Google Search Console

The Google search console is a tool introduced by the Google itself to enhance the performance of your website.

The most specific features that provide information regarding the crawling activity of the website include:

  • Crawl error finder
  • Fetch as Google
  • Sitemap and Robots.txt tester

As we explained earlier the things analyzed through these functions, it is quite evident that this SEO tool is solely designed to improve the search results.

The functions of the search console include obtaining data on the top searches, web pages, devices and much more over the last 90 days.

This tool suggests the various HTML improvements that can be made other than providing information about the crawling errors.

3. XML Sitemaps Generator

Adding both XML and HTML variants help improve the sitemap of the website.

The XML sitemaps generator helps in producing an impressive sitemap that the website crawlers would love to crawl.

The method to get the sitemap of your website is very simple.

Get hold of the tool and simply add the full HTTP:// website address.

You’ll get the results soon. Other than this, the tool also gives information of the broken links and XML file content and.

The free version can be used on up to 500 web pages but if you need to monitor more than 500 pages, you’ll have to get the paid version for better results.

4. Screaming Frog SEO Spider

As the tagline on their home page says,

“The SEO Spider is a desktop program you can install locally on PC, Mac or Linux which crawls websites’ links, images, CSS, script, and apps to evaluate onsite SEO.”

This light, flexible program offers the analysis of the website via quick crawling activity.

The functions that it offers include:

  • Finding broken links
  • Audit redirecting
  • Analysis of the metadata and title
  • Generating XML sitemaps
  • Finding duplicate content
  • Crawl limit and configuration
  • Search console integration and so on

5. TXT Generator

Earlier we discussed the idea of sitemaps, right? The robots.txt files are the exact opposite.

While the former ones direct the crawler to visit the websites according to the sitemap, the robots.txt file consists of information which directs the crawler to omit those pages while crawling.

Why is it important to have a robots.txt file? Well, in most of the cases it is the first file that the crawler looks to mold its search and focus on the better part.

This will help you rank your website higher in the search engine.

The generator made it easy to create the robots.txt.file

As it does most of the work for you, all you have to do is enter the right information.

6. Xenu Tool

The Xenu link crawling tool is free of cost and amazing to use.

You wouldn’t want to upset the Google bots with some broken links on your website, right? To avoid this you can use the Xenu tool which starts working as soon as you install it.

It crawls up your website and finds out all the broken links.

Later it produces a report with details of the links and you can use it to fix all the issues.

With this, we come to an end of our detailed guide!

The Google crawlers are automated little spiders that know their work well but a human programmer designed them, right?

This brings in light another smart invention of the SEO tools through which the website developers and digital marketers all around the world can monitor the activity of the Google crawlers as well as deduce the performance of the website.

This, in short, helps you enhance the crawling activity at your website and the overall ranking in the search engine!

On-Page SEO and How to Properly Optimize Your Pages

There are two parts to SEO, on-page SEO and off-page SEO.

When you talk about off-page SEO, you’re talking about things like backlinks that aren’t really in your control.

And it’s true, you can’t force people to keep or remove your links from their sites, it’s left to them to decide.

That’s different when you’re dealing with on-page SEO.

On-Page SEO depends on how well you can work on the content and code on the page itself.

If you do a good job optimizing your pages, you’d be ranking higher on the SERPs.

So how do you properly optimize your pages?

On-Page SEO Techniques

What Are On-Page SEO Techniques?

There are tons of on-page SEO techniques you can use, let’s look at some of them:

  1. Optimize Your URLs
  2. Use SEO-Friendly Title Tags
  3. Make Your Content Visually Appealing
  4. Work on Your Subheads
  5. Apply Outbound and Inbound Linking
  6. Improve Site Speed
  7. Practise Keyword Research
  8. Make Your Pages Shareable
  9. Raise Your Click-Through Rates

1. Optimize Your URLs

I’m talking about your permalinks here, the first rule is to make them readable.

URLs with too many funny symbols and characters make it harder for searchers to guess what your post is about.

To win other competing sites on the SERPs, you want to make readers eager to click on your page.

Secondly, you should have your target keywords in the URLs.

That just makes it easier for searchers to see if the sites coming up correspond with their query.

Nobody is going to click on your SEO post if your URL says Facebook ads.

And when there are no anchor texts for your URLs, the link is shown.

So you want a descriptive link when that happens.

If you’re deciding on whether to go for a shorter or a longer link, I’d advise you choose shorter.

Shorter links are easier to copy and paste and make sharing on social media a breeze.

Yeah, someone can still copy a long link, but how many people want to go through all that trouble?

And you might say that tweet or that Facebook share you’ve missed out on doesn’t matter.

But when it comes to SEO, every like, every share, every tweet does count.

Another point you should take note of are the stop words.

You don’t need to include them in your URLs all the time.

If they aid readability, it’s fine to have them there.

But when they don’t, take them away and keep your URL shorter.

Also, use fewer folders when setting your permalink structure.

Link complexity won’t make you rank higher.

2. Use SEO-Friendly Title Tags

Just read the core areas of Google’s SEO guidelines, and you’d see how important the title tag is for SEO.

But just to be sure you know what we’re talking about, let’s discuss what a title tag represents.

The title tag is actually your page’s title, but in HTML format which can be read by the search engines.

Title tags are only visible when someone gets to your site through the search engines not direct or referred traffic.

Your title tag can also be seen on social media and on browser tabs.

It goes a long way to convince a visitor whether to click on your page or not.

That’s why your tag should be SEO-friendly.

You should include your keywords in your title tag, but don’t act like a spammer.

Keyword density stopped working years ago, do it now and get banned.

You should also research to see what other websites are using.

Ranking websites I mean, the top guys you want to beat.

If they’re ranking high on the SERPs, it’s obvious they’re doing something right.

Look at how well their title tag is optimized and do something 10x better.

Of course, your tags should be readable.

Search engines will only rank, it’s humans that are going to be reading, remember?

And stay within the approved title length.

Google gives a 70 character limit to the entries within the title tag.

If you go beyond that, a part of your title will be truncated, and that’s bad for the user experience.

3. Make Your Content Visually Appealing

Google is working harder every day to ensure that only user-friendly sites occupy its first page.

That’s why introductions like RankBrain are becoming more and more important.

Visually appealing content is one that has enough images and video files to make it interesting.

These additions improve the engagement rates on your website.

And it just makes sense that Google will rank a site with higher engagement than those without.

When you’re using images, you should try to get your own original pictures.

This helps you in two ways-firstly, you’d avoid any problems with copyright.

And people will associate and remember your site more for an original photo than a generic stock photo.

Creating images from scratch with tools like Photoshop and Canva can make them bloated.

And this isn’t good for your page load time, especially if you’re on shared hosting.

So use image compression tools to ensure those pictures are well optimized.

You’d have visitors from across different platforms on mobile and desktop.

So you should check if your images are properly fitted on both devices and make changes if they aren’t.

For your videos, you may want to go for self-hosting options if you’re on a fast host.

It grants you access to more complex data so you can see how people interact with your content.

If you’re not, you still have access to the world’s number one video sharing website.

I’m talking about YouTube here, it gives you access to more viewers but fewer metrics to analyze.

Google also loves this as it makes your page appear rich in information.

So you’d be rewarded with higher rankings.

4. Work on Your Subheads

While your title gives a general idea of what your post is about, your subheads go further.

They highlight what each paragraph is talking about and that improves engagement.

You should wrap your subheadings in H2 tags for SEO gains, it helps the bots get the key points.

If you don’t know why you should care about subheads, they make your reader stick around and that’s something important.

Some subhead blunders to avoid include using subheads that don’t make your readers curious.

I mean plain, boring subheads that don’t pique interest.

Another one is using subheads that reveal the content of the paragraph.

I mean, if readers know everything about a post just by looking at the subhead, why should they dig deeper?

I know you don’t want to annoy those who’d love to scan your content.

But you shouldn’t be giving away everything, leave a part that’d make the “scanners” come back.

A subhead like The Fastest Way To Get Traffic makes people want to click more.

So here’s what to do to start writing subheads that keep readers on your site: just write normally.

Yeah, that’s the first step, writing subheads should be part of your editing phase.

At that stage of you’re writing, you’re sure of the path you want your post to take.

Then find out what ideas you want to pass with each paragraph.

Take note of the emotions that will fit that paragraph, it may be fear, pain or greed.

Then craft your subheads using words that carry those emotions and the ones that create curiosity.

5. Apply Outbound and Inbound Linking

No matter how knowledgeable you are on a topic or subject in your industry, you can’t know it all.

You’d need to link out to other resources that you know will help your readers.

It shows you’re not selfish and it even creates friendship with the bloggers you’re linking to.

Don’t be scared that your readers will abandon your site after hopping on the link.

You can always set the link to open in a new tab if that’s your fear.

Outbound linking also helps Google judge how authoritative your post is.

If you’re linking to spammy sites, it’s possible that you’re a spammer yourself.

And if you’re linking to quality sites, that’s proof that your site is one that can be trusted also.

This phenomenon is called the link neighborhood effect, so spammy sites link to other spammy sites and vice versa.

Once you’ve linked out to a site in your post, send the blogger a mail telling him you featured his site in your post.

That’s one good technique to get backlinks these days.

And as word spreads about your post, you can bet that you’d be acquiring more links.

The second part of an on-page linking strategy is internal linking.

There are some posts on your site that most webmasters just won’t link to.

I’m talking about some of your directory pages and your affiliate pages if you have any.

These are the pages you want to internally link to.

It gets the link juice flowing through all the pages of your site giving each of them the needed boost.

6. Improve Site Speed

No one will want to wait for a slow loading site.

We live in a world of instant gratification, so everything happens at the click of a button.

To improve your site speed, you can start by reducing the number of elements on your pages.

Do that and apply proper CSS styling and watch the boost in your average load time.

Secondly, you should enable browser caching to make things faster and also save server resources.

Here’s how it works- everytime someone clicks on a page on your site, their browser downloads everything.

I’m talking about all the HTML, stylesheets and JavaScript files.

Repetitive downloading of all of these take time and reduce your allocated bandwidth.

When you enable browser caching, a copy of your pages is saved on your visitor’s browser.

So they don’t need to download the same page over again each time they want to view the contents.

If you’re on WordPress, there are free plugins that help with caching you can use.

Also, your bulky images should be optimized for the web.

And when you’re not sure which format to go with, stick with JPEG.

The number of plugins on your site could also contribute to your site speed.

Too many plugins slow down your site as each comes with their share of bulky code.

Reducing HTTP redirects is another option to consider.

Apart from reducing your site’s speed, it’s also bad for user experience.

You should also be using the services of a content delivery network to serve content to users.

A content delivery network is a system that distributes your content around servers across the web.

So visitors are served with your content by a server that’s close to them.

7. Practise Keyword Research

One way to know that you’re doing proper on-page SEO is when you see your site ranking for keywords that are not your target keywords.

After publishing a new post on your site, don’t expect it to start ranking for its target keyword immediately.

It should start ranking for low competition or what marketers call long-tail keywords first.

The problem with targeting too many high competition keywords with one post is that you end up ranking for nothing.

That’s why you should sprinkle long-tail keywords in your content.

But, what’s a long-tail keyword?

It’s a keyword that’s normally of low search volume and with very few quality sites ranking for the term.

You can find these keywords by looking at modifiers for seed keywords.

Seed keywords are the high-competition keywords you don’t want to target.

An example of a seed keyword is make money online.

It’d take ages for you to rank for that keyword and the results you get may differ from your projections.

Some of the people searching for that keyword may not have the skills to make money online using your methods.

So you have people bouncing off your site because you’re not giving them what they want.

But adding a modifier “with YouTube” changes that keyword to how to make money online with YouTube.

Now you have a targeted audience willing to apply your techniques.

You can also find long tail keywords by searching through niche forums and looking at the questions people are asking.

And don’t ignore LSI keywords.

LSI is short for Latent Semantic Indexing and LSI keywords help Google to know what your page is talking about.

For instance, apple fruit is different from Apple Inc.

So using LSI keywords or synonyms like computer makes your page clearer.

8. Make Your Pages Shareable

Social media, yeah everything from Facebook to Twitter, Pinterest and Instagram.

If your content gets viral on one of these platforms, you can only imagine how busy your site will be.

You can start by creating shareable sound bites from your posts.

If there’s a key point you want readers to take note of, sound bites can get it done.

You can use plugins like Click To Tweet to create beautiful boxes you can embed those quotes into.

If you published an interview, you can share the sound bite on your blog and ask your guest to share.

That’s using one stone to kill two birds or links if you like.

To make your posts shareable, cute images are options to look at.

Social media is all about sharing your beautiful pictures and experiences.

Most people use a filter to polish everything they publish on their pages.

So to get people to share your posts, create a beautiful and original thumbnail to go with the share request.

And if you do a lot of explaining, videos are a must-have also.

Billions of videos are watched on YouTube daily, just imagine what you’d do with even 0.1% of that traffic.

You can create your videos and hand them over to video aggregators.

A video on a page makes it appear rich in its topic and is good for on-page SEO.

If you’re on WordPress, social plugins that are responsive are things you should install.

They make it easier for your visitors to simply click to share.

9. Raise Your Click-Through Rates

You need lots of backlinks to get on Google’s page one, that’s off-page SEO.

When you’re on page one, on-page SEO takes over.

So the first page is any SEO’s game.

And Google lifts and lowers pages on the SERPs based on a metric called Click-Through Rate.

This means that the more people click on your page to read your post, the higher it goes on Google.

And if too many people ignore your content, it goes down.

To get more people clicking on your result, you should look at AdWords ads.

Google is pushing organic content down in the SERPs and ads are winning above the fold.

If an advertiser is still spending to keep his ad running, it means it’s working.

Look at the exact words they’re using and try using them or their synonyms in your title.

You should use power words that indicate speed and time.

Examples are fast, in a week, now and immediately.

And use these words in your meta text also.

The meta text also influences CTR and it’s a platform to use more characters than allowed in your title tag.

On-Page SEO is all about tweaking how well your page is optimized for users and search engines, and now you have some tips to use.

SERP or Search Engine Results Page Features and Importance

Have you ever heard of a SERP?

Every day, thousands of individuals all over the world turn to the internet.

They use this to get a quick answer to their queries.

This is understandable given how fast and easy it is to use the internet.

From getting help on a particular recipe, finding a specific product, to navigating your way in an unfamiliar location, the internet has made things easier for a lot of people.

Gone are the days when using the internet is only for those who have desktops in their home or offices.

Over the years, the internet has improved drastically to help individuals by providing easy access to various fields of knowledge.

With the continuous advancements in smartphones, one can easily access the internet wherever they are.

As long as you have a data connection or Wi-Fi, you can connect to the internet.

By simply typing in your query into the search engine, the internet will provide you with hundreds, if not thousands, of answers.

The web page that appears after keying in your keyword query is the Search Engine Results Page or SERP.

A Sample of a SERP or Search Engine Results Page

How Does a Search Engine Results Page or SERP Work?

The page that comes up after putting in your keyword in the search engine is the “Search Engine Results Page”.

Most people often just call this as the “results page”.

SERPs work simply.

Just type in your keyword or query into any search engine like Google, Yahoo, or Bing and it will automatically bring you to a Search Engine Results Page that corresponds to your keyword.

The results on the SERP lists are the response of the search engine from the keyword or phrase that you type in.

The list of results is ranked according to how relevant the answers provided by a site to your query.

Almost always, every search query will result in thousands of results that can go for a number of pages.

A keyword can range from a single word such as “bicycle” to a more specific one like “How do I repair and clean my bicycle?”

Shorter keywords will have a higher number of SERPs while longer and more specific ones will often be lesser.

Every different phrase typed into a search engine will result into a different SERP.

Try adding or removing a word from your keyword phrase and you will notice a change in the results listed on the SERP.

Generally, the listed results will include the link to the pages or sites, short descriptions, and the title of the website.

Are All SERPs from Different Search Engines the Same?

All SERPs from different search engines are unique.

Even though the results may be same when you search on Google and Yahoo, there will still be differences.

The reason behind this is because every search engine has its own customized enhancements.

Factors such as a person’s location, linked social settings, and browsing history can all affect how enhanced a search engine is in providing results.

Search engines are always in a constant process of enhancement experiments to provide better search results.

Their goal is to provide better search results for users.

This makes their search engine more convenient for giving quick answers.

As such, the competition between search engines is with regards to which can provide better results.

What Are the Factors That Can Affect a SERP?

Is it possible for two individuals to have the same search query and get different results?

The simple answer is yes.

There are different factors that can affect the results listed on the SERP such as the location and device used.

The following are the most common factors that can affect the results listed on a SERP:

1) Previous Searches on the Same Device or Browser

Internet browsers like Google have a way of keeping date made by users regarding the past searches that they made.

If you did not clear your browser cookies and cache before conducting your search query, it is most likely that your browser will provide you results based on the past searches that you made.

The algorithms on your browser and on Google will assume that the keywords that you are searching for at present relate to the searches that you made before.

This is especially more applicable if you have entered the same keyword a couple of times or more.

As an example, if you search for an item and proceeded to an online store’s website and click on links from there, Google will assume that this result is relevant and useful to you.

On your next search query, Google will then present the link to the online store’s website on the top of your SERP.

If you want to have different search results on your SERP, you can clear your browser’s cache and cookies.

You can also choose using an incognito window on chrome or set your browser to ‘private’.

2) Location

Search engines, especially Google, rely on location services a lot to provide better search results to users.

When you search for a service or a restaurant, you will often find services and restaurants that are nearest you on top of the list.

Oftentimes, Google will even provide a Map to show your proximity to these results.

This can be beneficial for users since they can see which are nearest them and would be able to get the services sought for faster.

This is also advantageous for local businesses since users will most likely prefer choosing them if they are closer.

On the other hand, bigger businesses that do not have local locations but operate nationally will be affected negatively.

Another way of checking how location can widely affect your SERP is when you visit other locations or countries.

Automatically, even if you search for the same keyword like “best hotels”, there will be different results.

The list of best hotels you searched for in your hometown will be different from the results even if you put in the same keyword while you are in China.

3) Keywords Used in Your Search

Of course, the type of keywords that you put in the search engine will have a huge effect on the results.

By simply putting in “image” or “video” along with your keyword, the results will be very different if these terms are not present.

Putting in “image” on the keyword query will put top image results on the SERP.

This is because the search engine will assume that you are looking for images.

Another thing is when you place a specific name of a product that is currently shopped for by a number of people.

The search engine will assume that you also have interest in purchasing said product.

It will therefore place online shopping sites where you can do your shopping.

What Are the Different Components of a Search Engine Results Page?

Search engines like Google provide different answers depending on a specific query.

Oftentimes, there are different components in a single SERP.

The following are the most common components that you can find in a SERP:

1) Organic Results

Organic results that appear on SERPs are generated by search engines depending on their relevance to a search query.

Generally, websites that have a high-quality content that is informational to users rank high on SERPs.

Different algorithms of every search engine have their own way of determining how relevant a website’s content is to a specific keyword.

The more relevant a search engine sees a website’s content is, the higher it is on the SERP.

Other factors that can affect a website appearing on top of a SERPs organic list is its trustworthiness or how often people visit a site for reference.

Basically, the higher amount of traffic on a website means that more people trust it.

This is the reason why websites try to attract more people to visit their sites through other means like social media and advertising to create more traffic.

2) Paid Advertisements or Sponsored Results

Major search engines like Google and Bing accept have paid listings that come up on SERPs.

For businesses, especially those that are still starting out, going into this form of advertising guarantees that their site is on top of the Search Engine Results Page.

3) Images and Videos

Search engines, especially Google, will try to show relevant images and videos to your search query.

Images and videos are often found on top of the SERP.

When you search for a car model, images and videos of the said car will appear on the results.

4) Search Suggestions

Found at the bottom of the SERP, search suggestions are just what they are.

They provide alternative keywords or phrases from the one that you entered to the search box.

These search suggestions try to optimize your search based on what other people have also searched the internet.

5) Related Questions

Related questions are usually located on the top of a SERP,

The related questions box list four or more questions that the search engines think can be related to your query.

Most of the time, people don’t type in the complete keyword or phrase.

This can result in a list generated on the SERP which is different from what the user is searching for.

The related questions box will generate questions that relate to your question and are very helpful.

It comes with a drop down box that you can click.

This drop-down box contains a snippet from a top-ranking site much like a featured snippet box.

When you click on a related question, you will be taken to the page that is featured.

6) Featured Snippets

On top of the organic results are the featured snippets.

Most of the time, the answer inside a snippet box comes from one of the top five site links on the first page of a SERP.

Having your site inside a snippet box is advantageous.

Featured snippets may get users to click the link to go to your site.

This depends on whether or not a user has already gotten the answer from the snippet or not.

Still, for a business to land in a snippet box will most likely give them credibility and better visibility than others.

7) Local Pack

Search queries that are location specific provide different results depending on your location.

With this, local businesses find a SERP’s Local Pack very important since it shows users the proximity of a business or service to where they are.

The local pack takes up a huge space on the screen and is very noticeable because of its map image with pins that indicate the locations of local businesses.

8) Knowledge Graph

When a SERP comes up on Google, there is a panel on the right of the page where you can find information about your query.

This box is the “knowledge graph” and come from Google itself or a third party source.

Knowledge graphs provide quick answers and information so a user will no longer have to click on a link.

Most of the time they appear when you type a question that seeks information.

When you type a title of a movie or a president, you will see a knowledge graph that contains quick information about your query.

9) Answer Box

Much like the Knowledge Graph, the SERP Answer Box aims to provide a short and quick answer to a question.

Specific questions like “what is the temperature in Canada today” will show an answer box on the first Search Engine Results Page.

Other specific questions about events, facts, personalities, etc. will produce different types of answer boxes.

This SERP component can be very helpful for users since they will no longer have to open new pages.

However, businesses will not gain anything from it if they want people to visit their site.

10) Product Listings

When you type in an item or a name of a product, a product listing will come up on your SERP.

This is a form of advertisement that is more effective in having users to click them.

Product listings feature a number of advertisements that are most relevant to your search query.

When you search for the keyword “latest iPhone model”, you will get a product listing located on top of the SERP.

The list will include product images, prices, and links to various sites that sell the product.

Sometimes, a review score from users is also present.

Why Is It Important to Rank High on the Search Engine Results Page?

For businesses and companies, it is very important to rank high on the Search Engine Results Page.

A website’s ranking on the SERP is the page rank.

The more relevant your site’s content is to a particular keyword, the higher your page rank is.

Landing on the first page of the SERP is very important.

This is especially true for businesses who want to have more traffic on their sites.

Not only because the search engine sees you as relevant but because individuals will be more likely to visit your site when you are on top.

For example, being on the first page of the Search Engine Results Page and on top of the list will mean that somebody will click on your site to read your content.

Sites that are on the tenth page are often no longer seen by users.

Why?

If a person is looking for fast and quick answers through the internet, he will click on the first item on the list.

He will not have the time to go through page after page and read what each site has to say.

When somebody types in “best Chinese restaurant in town”, the first result on the SERP will most likely be clicked and visited.

A person will believe that the first result on the list is the best which is why it is on top.

Otherwise, it will not be there.

According to some studies, more than 80% of internet users won’t go past the first Search Engine Results Page.

This is the reason why businesses and companies focus on making their sites rank high by using various techniques like Google Ads and Search Engine Optimization (SEO).

Now that you know the basics about the Search Engine Results Page, you have a better idea of its importance.

It works both ways where a user can get better and faster results.

On the other side, businesses and companies can better optimize their sites and pages.

Doing so will help them rank higher and land on the first page of a SERP.

SEO Consulting Services and How to Choose a Proper One

SEO consulting services are gaining popularity and importance globally.

You now have a host of international SEO consultant firms mushrooming everywhere.

The rising need for websites is one of the key reasons for it.

Almost every aspect of our lives is on the Internet now.

From ordering food to buying designer dresses online retail is the trend of the hour.

This is why a website is almost a necessity for every new business.

This means you are investing considerable amounts in creating websites.

Your websites list out all your offerings, give information about your business.

But the question is, are you getting new customers?

This is because that is the primary driving force for your business growth.

So a website is a great investment, only if you get the desired returns.

This is exactly where SEO comes into the picture.

Search Engine Optimization techniques are that magic wand which can transform your website.

SEO is a highly developed science of attracting traffic to your website.

It also works towards maintaining a consistent flow of visitors to the site.

So, the most important aspect is how SEO works.

You can SEO optimize your website on your own.

However, to do that, you have to learn the techniques.

It also needs some experiences.

You have to be aware of the search engines changes all the time.

You have to be aware of the do’s and don’ts that some of them change sometimes.

That’s why most businesses prefer to look for the professional SEO consulting services.

They prefer to pay for it to save some time.

But, the question is, how to choose a good SEO consulting service that is worth the cost.

So, make sure to read this article before you pay for search engine optimization.

Basics of SEO Consulting Services

Search engine optimization is all about sending the right signals to the search engine.

They will then help in directing traffic to your website.

This is mainly through improving the Google ranking.

So how does Google achieve its ranking?

Principally, it is on the basis of an algorithm or a mathematical formula.

This scores the popularity of websites and puts up the most probable options upfront.

The scoring is generally on the basis of some pre-decided norms.

The more the number of norms you conform to, better the ranking.

So search engine optimization is about helping improve your score.

As your website’s score improves, it attracts more viewers, and the business grows.

The three cardinal elements that help SEO are

  1. Credibility
  2. Content
  3. Command

So, by conforming to all the prerequisites, you are helping Google assess the website.

Google on its part would like to confirm if you are offering reliable quality.

Apart from your credibility, they will also confirm the content quality.

Let’s say you sell books on your website like 10 other sites.

What sets you apart is you only sell books written by underprivileged women.

You actually dig up information about such talents.

You also make sure all your effort is well highlighted on the site.

This creates the unique element in your content as well.

So with all these facts, your SEO convinces Google that you are unique.

You can also highlight your command over the preferred genre by posting testimonials.

The authors’ note can also highlight your command over the subject.

So, it won’t be wrong to say SEO is a way to highlight your credibility.

As the ranking improves, your website will start moving towards page 1 of Google search result.

That is where you can get the best exposure.

Why Should You Choose SEO Consulting Services?

What I explained above, looks simple and is easy to understand.

However, it is not that easy to implement it on your site or blog, especially when you don’t enough SEO experiences.

Therefore, most people prefer to use the SEO consulting services.

There are zillions of the so-called SEO experts.

But you need trained experts for search engine optimization.

Well, theoretically you could perhaps, but you need to pay attention to the core business too.

This kind of responsibility distribution helps you get a better grip on the various aspects.

Moreover, a professional SEO consultant often offers a comprehensive package.

In one go, you address many website related elements.

They help you plan the entire online campaign and execute it to perfection too.

They maintain an assessment program too.

This helps you undertake course correction whenever required.

1. Planning the Right Strategy

Often the key to a perfect SEO strategy is right planning.

With a professional international SEO consultant, this is never a problem.

More often than not, these professionals undertake in-depth research.

This helps them gauge ground realities in a proper way.

They can devise strategies to maximize opportunities and minimize liabilities.

Professionals also help businesses or rather websites handle risk in a constructive manner.

They liaison constructively with your staff for the best outcome.

They help sync the website’s focus with that of your business.

So, your business development and the website progress together.

The conclusion here is that if you want to choose a SEO consulting service, they must have SEO strategies for your site too.

I mean they should offer a solid strategy before they ask you to pay them.

2. Implementation Of Strategy

Often the appropriate implementation of the strategy is the biggest challenge.

But, SEO consulting services specialize in this department.

They help maintain the perfect harmony between planning and execution.

They become the bridge and connect your plans with reality.

Most international SEO consultants use industry leading strategies for perfect implementation.

The basic idea is getting maximum impressions in a constructive manner.

They provide a roadmap for the website and help tweak content.

This helps you to weed out unnecessary details and make your website content more focused.

They also help manage a wide range of analytics and marketing applications.

Your website will be a roaring success when all of these elements sync together.

3. Offer In-Depth Training

Most times, SEO consulting services also undertake training sessions.

In fact, your entire staff is introduced to a variety of business and marketing analytics.

They serve a dual purpose.

On the one hand, they familiarize the staff with the key SEO tools.

The staff, then, learns to sync business development with the direction the website takes.

They educate the team about a variety of website SEO best practices.

These are very important and help you remain away from trouble most times.

They create a centralized resource base and improve efficiency.

The workflow too gets a distinct advantage in this set-up.

The organization as a whole goes through a series of evolution.

They attain maturity in designing and exhibition.

So often, you can actually chart the business growth with the website’s development.

The training process also shifts the focus to credibility and quality content at every level.

There is a comprehensive consciousness to maintain perfect quality.

The team unites and works together as a single entity.

The website’s success becomes the common goal that all are striving to achieve.

This enhances the team spirit in the company.

4. Optimization Of Resources

This is perhaps one of the most striking advantages of hiring SEO services.

We might have a treasure trove of resources but are you using it effectively?

More importantly, you might know that you have to use them efficiently but are you able to?

Well, a SEO consulting services firm will make sure that there are no ifs and buts.

At every point, resource optimization enhances efficiency

They make sure that your website and the business reap the maximum advantage.

SEO consultants capitalize on marketing tools and tracking devices for the best results.

They look at exploring comprehensive efficiency boosting techniques.

They try to convert even your liabilities into opportunities.

As a result, you are able to connect more often and actively with your users.

This also helps you get a better look at user issues.

This means that your website quality also improves along with ranking.

Resource optimization also indicates a careful delegation of responsibilities.

This helps in maintaining parity and quality control.

So the website highlights similar content world over and maintains consistency in ranking.

This consistency also plays a crucial role in sustaining your top position across search engines.

Responsibilities of the SEO Consulting Services

That said, what exactly is the role of a SEO consulting service?

Many of the SEO consultants excel in strategizing.

The core job responsibilities of local and international consultants are similar.

But the international consultant has to give priority to the larger aspect.

International SEO consultants do not aim for any particular location.

Their strategy is aimed at covering large and profitable regions.

It is needless to mention that the strategies are invariably more complicated.

Often these strategies involve a large number of languages and regional specifications.

The international consultant caters to a much larger customer base.

They often work with a huge team for the same reason.

They have full-time writers and strategist helping them with their mission.

Benefits of the SEO Consulting Services

So, you don’t want to miss this opportunity and decide to undertake search engine optimization.

One of the simplest ways to achieve it would be to hire a SEO consultant.

In fact, there are many advantages of hiring a professional SEO expert.

It will help you get an edge over your competitors in a constructive manner.

You don’t have to resort to slashing prices in a mindless manner.

You can start getting a meaningful chain of visitors and eventually customers.

It simply means you can drive your business forward with appropriate SEO consulting services.

1. Gain Expertise

One of the biggest advantages of hiring SEO consulting services is the knowledge you gain.

When you work with a reputed international SEO consultant, you can improve your technical know-how.

A whole team is working towards enhancing the content of your website.

So, you stay on top of the leading trends.

The content on your website is being continuously updated.

This is undeniably one of the most striking benefits.

Your staff doesn’t have to devote their time and can concentrate on the key business.

SEO consultants are tirelessly working with these algorithms.

As a result, they can help you maintain a lead.

You don’t have to constantly fret about maintaining the lead.

2. Avoid Trouble

Moreover, when professional consultants work on it, they will warn you about potential pitfalls.

Google has some unique specifications.

But sometimes, people overlook these in a hurry to get top ranking.

The result is either you get into trouble, or the effort completely falls flat.

But when you hire professional consultants, they ensure you stay out of trouble.

Getting top ranking on search engines is a gradual process.

So, when you get a reputed international consultant, you can rest assured of credibility.

They will ensure that you only use accepted methods to get better rankings.

3. Get An Edge Over Peers

With a SEO consulting services firm, you can make significant headway in your online sales.

This means that you can move ahead of peers with respect to internet penetration.

If they do not have efficient website optimization, you can cash in on this.

This can help your business expand comprehensively.

Moreover, appropriate search engine optimization also helps you tap a new market.

The reach of the internet is infinite.

When your website remains consistently on the top, more people access it globally.

More often than not, it will have a direct bearing on your sales.

So, it gives you a head start ahead of the competition.

4. Appropriate Targeting

When you are trying to optimize search for your website, there is another major problem.

The ranking factors and key triggers for ranking vary from country to country.

If you just consider Google, it has a country-specific approach in almost every region.

So, what might be a hit strategy in the USA might not cut ice in Cambodia.

But your website reaches both these countries.

So, how do you get around this problem?

One of the easiest solutions would be to use a SEO consulting service.

They don’t just have a global presence, but they also lend a regional theme to your website.

They help you tweak content to bring a local feel.

Even the slightest mistakes can result in a sharp drop in rankings.

A consultant also helps you tweak the language to suit local sensibilities globally.

When you customize content to this extent, it makes a huge impact.

Markets in every country will start warming up and explore your website.

So, a consultant helps you target your products a lot meaningfully.

By addressing local sensibilities, you can also earn good will.

This undeniably improves the relative success rate.

5. Appropriate Support

Another significant advantage of the international consulting service is the 24×7 backup system.

International website protocol, region-specific challenges are all handled deftly.

This means you can plan your business expansion seamless.

You can easily let the website’s reach compliment the business growth.

You constantly have a team working towards updating your key-words in a country specific manner.

Given their wide network and experience, they can easily tap a huge pool of talent.

So whether you need translation of content or copywriters, an SEO consulting service should organize the complete package

So, you can start targeting attractive markets where language was a barrier earlier.

Linking Global Strategies With Local Tactics

Creation of websites has really converted the world into a tiny village.

Whether you have a small firm in Omaha or a multi-national in Singapore, a global perspective is crucial.

This will ensure that people world over can connect with your website’s targeted tactics.

It reduces the scope for conflict and boosts efficiency comprehensively.

This also means that resource development becomes completely centralized.

So there is no duplication of effort and initiative.

There is a seamless implementation of strategy across markets.

So, your company’s website can maintain a global perspective.

However, this does not mean that they completely overlook regional sensibilities.

Why Is Local Search Important?

Well, a website is generally about expanding reach.

Often the focus is on creating content in Tokyo and making it relevant in Texas.

The question then is why local search is so important?

The road map to local search gives businesses a distinct target to start with.

This kind of SEO exercise works best for localized businesses.

Let’s assume; you have a local restaurant or departmental store.

Only effective local search optimization will make sure your website also gets a top spot.

Users can, therefore, contact your business quite simply.

This, no doubt, will then help in effective business growth.

Most times, search engines tweak keywords based on location.

Only SEO consulting services would help you master this technique efficiently.

Local SEO development always helps you tap the initial flush of customers.

So, your business can benefit from local opportunities as well.

This will make sure that your website can balance the local sensibilities harmoniously.

Needless to mention, this will help the local customers relate better to your offerings.

This will help you build your first chain of loyal customers over the longer run.

Boost Your Online Marketing Success

Therefore, you can easily conclude that SEO consulting services boost your online marketing success.

Whether you are targeting a local customer base or a global presence, these professionals help you gain meaningful ground.

They act as guiding light in the world of website optimization.

They help you avoid pitfalls and achieve greater success.

Given the widespread internet penetration, SEO can often breathe a fresh life into your business.

With the right kind of Search engine optimization, you can easily increase impressions on a sustained basis.

A good SEO consulting service also helps maintain a consistency in your website offering.

You can stay on top of the trend and tap the benefits of the latest development.

If you want an edge over peers, you need to consult a professional SEO consulting service today.

The Evergreen SEO Techniques That Always Work

SEO techniques, SEO tactics, call them what you want.

Every SEO is always looking for the latest trick in the book.

You’d hear questions like, “What can get me on page one?”

And it’s not hard to know why, let’s face it, me, you, everyone loves that Google-love we get when we’re on page one.

That’s why you need the evergreen SEO techniques in this post, they always work.

14 Evergreen SEO Techniques

Let’s see fourteen of them you should start applying right now:

  1. Use Your Competitor’s Keywords
  2. Don’t Ignore Internal Linking
  3. Treat Users Like Royalty
  4. Keep Your Website Mobile Friendly
  5. Focus On Search Intent
  6. Write A Visual Post
  7. Make Your Content Shareable
  8. Write An Expert Roundup Post
  9. Link To Authoritative Sites
  10. Mine Alltop for Quality Link Prospects
  11. Get More Visits From Your List
  12. Go for Long-Tail Keywords
  13. Improve Your Website’s Loading Speed
  14. Avoid SEO Bad Practices

Now let’s talk about each part in details:

1. Use Your Competitor’s Keywords

Competitor's Keywords Analysis by SEMRush

There are only a few areas of digital marketing where you’d need to actually reinvent the wheel.

For the most part, it’s all about looking at what your competitors are doing and being better at it.

And keyword research is one of those phases.

Just take your competition’s address and input it into a tool like SEMrush, and yes you can do this with the free version.

SEMrush spits out all the keywords your competition is ranking for, giving you their search volumes.

Now, you should take those keywords and perform a simple Google search with them.

Use the MozBar extension so you’d be able to gauge the authority of all the ranking sites.

Then, write down the keywords that are easy to target based on the metrics you got from the MozBar.

That’s it, you can now use those keywords to your advantage.

2. Don’t Ignore Internal Linking

If you’ve got a lot of content on your site, you’d love this SEO technique.

You should be linking to the inner pages on your site to pass link juice.

So don’t ignore it, but there are few rules to live by to ensure you’re doing it right.

Firstly, you should stick with only natural anchor text, nothing spammy.

That’s because over-optimizing for a keyword would get your site banned.

Secondly, forget about linking to your navigation pages, link to your deep pages instead.

Your about and contact pages don’t need the internal links as they’d get them naturally anyway.

Look for those posts that need that boost in rankings, and send those links their way.

Finally, you should use follow/dofollow links.

Nofollow links are also important in SEO but they don’t pass any link juice.

3. Treat Users Like Royalty

Google AnalyticsWithout those visitors, your site would be an abandoned page collecting dust on the web.

That’s why you should look out for them, and give them what they want.

One way to do that is by creating custom 404 pages so your visitors don’t get lost on your site.

You should also know where users are clicking on your site.

I’m talking about the pages getting the highest visits and the exact areas getting engagement.

You can check for pages with the most visits with a tool like Google Analytics.

To analyze the page itself, a heatmap software would do the trick.

This would let you know the type of content your readers love to see.

And make sure those comment buttons are working.

People like to share their views after reading an interesting post.

So treat them like royalty and let them feel comfortable on your site.

4. Keep Your Website Mobile Friendly

Google Mobile-Friendly TestThe main reason you should be using this SEO technique is so you’d get that Google-love.

That’s because Google has confirmed that mobile friendliness is a ranking factor.

And we all want those high rankings, right?

A mobile-friendly website also means an increase in mobile traffic.

That’s because more and more customers are now browsing and shopping on mobile.

Customers don’t like navigating a difficult site, a mobile responsive site deals with that.

And just think about it, do you know of any standard site that’s not optimized for mobile visitors?

Having a mobile responsive design boosts your credibility and makes your site look modern.

You’d have happier customers, a tremendous increase in mobile traffic and be in control of a website that looks standard.

There’s really nothing to lose if you ask me.

5. Focus On Search Intent

Whether you optimize them or not, all the posts on your site would rank for certain keywords.

There’s a difference between the sites that get traffic after landing on Page One and those that don’t.

Are you giving the reader what he wants?

If you’re targeting a keyword, you should be able to think like the searcher and answer the question in the best way possible.

Sometimes this would mean writing short or long-form content.

And no, this isn’t another content length argument.

If you’re targeting the keyword, best dash cams, you should review only the best.

If you’re targeting the keyword, when is Valentine’s day, a simple February 14 answer would do justice.

The sites that get featured on the Google snippets have posts that go straight to the point.

This makes searchers get the information they need on the result page itself.

6. Write A Visual Post

It’s very easy to see why pictures bring out life in any blog post.

Go on social media, Facebook, Twitter and Instagram and check the most shared posts.

There are always those ones that have a beautiful thumbnail to go with them.

Images make your visitors absorb information faster.

I mean just imagine trying to describe a graph with a block of text, it never works.

And make sure you’re not getting just any stock photo on the net, make those pictures really high-quality.

It shows credibility and proves that the post is rich in valuable information.

If you run an e-commerce store, having clear images influences the buying decision in so many ways.

Every image has an alt tag that search engines use to classify them.

So, a well optimized image increases your search traffic also.

7. Make Your Content Shareable

Yes, I know social shares are not something Google looks at as a ranking factor because they can be manipulated.

But, look at things this way, if you’re getting lots of shares, it means many people have seen your post.

And some of them would link to it when they’re writing on their own blogs.

That’s why this is an SEO technique you should consider.

To make your content shareable, start by working on your headlines.

Your headlines should be persuasive, making the reader want to look through the entire post.

You can use a tool like Coschedule Headline Analyzer to check if your headline is inviting enough.

Then use infographics and charts to summarize the key points of your posts.

Readers should be hungry for more after seeing your infographic, and that’s what will get you those shares.

You can use Canva to produce cute and simple images even if you aren’t a designer.

You should also write a well-structured post with subtitles that connect well to each other.

If a post isn’t readable, it won’t be shareable.

And, of course, you should install social sharing buttons.

This makes it easier for readers to share your post with their friends.

8. Write An Expert Roundup Post

Don’t confuse an expert roundup with the traditional roundups with lots of links and little content.

In an expert roundup, different industry experts actually get to contribute their view on a particular topic.

And it starts with having the right question in mind.

Let’s face it, since this SEO technique works so well, you won’t be the only one using it.

So you should mine for those very rare questions in your niche.

Many industry leaders will actually love to help but they don’t like time wasters.

So go for questions that are easy to answer but don’t get asked often.

And target the experts.

I mean, it’s an expert roundup, right?

So go for names that are recognized in your industry, nobody listens to novices.

When the post goes live, some of these bloggers would promote the posts on their blogs.

And you’d get that authority link juice flow coming your way.

9. Link To Authoritative Sites

I’m sure you’ve read tons of posts on building links to your sites and accumulating enough inbound links.

So why should you build outbound links to trustworthy sites?

Simple, it’s good for SEO.

Visitors’ trust for your site will increase because you’re referring them to other helpful resources.

Also, it removes something known in the SEO industry as the “Bad Neighborhood” effect.

The logic behind the bad neighborhood effect is that if you’re hanging around with spammers, it’s possible you’re a spammer yourself.

This can get you Google bans as in most cases, you’re receiving links from these spammy sites.

Conversely, linking to high-authority sites puts you in a “good neighborhood” and this increases your trust rank.

Linking out also makes others want to engage with you.

And it could also be the beginning of fruitful relationships with other bloggers in your community.

10. Mine Alltop for Quality Link Prospects

Backlinks are most likely the most important factors affecting the ranking potential of a page.

To get to the top, you need high-quality links.

And there are very few sites that beat Alltop when it comes to searching for those top-rated links.

But the problem with content curation sites like Alltop is that some spammy sites get featured also.

That doesn’t mean there’s no way to get the gold, you just need to follow the rules.

Firstly, you don’t want links from sites with low authority or trust ranks.

The free versions of tools like MozBar and Majestic would help you gauge authority.

Secondly, ignore websites that openly sell links.

If you’re buying links from anyone, you can bet you’re not the only marketer buying.

And that puts you in those bad neighborhoods, remember?

And any websites that link out with over-optimized anchor text or one that’s filled with spam comments.

Stay away from those.

11. Get More Visits From Your List

RankBrain has become a huge ranking factor in SEO, and that’s why you need those visits.

It’s Google’s own attempt to think more like humans, and less like machines.

So factors like time on site are things you should work on improving.

If readers are constantly fed with engaging posts, they’d keep coming back.

So you need to build an email list of these readers that love and support your work.

You can do this by offering content upgrades on your post and there are so many of them.

A content upgrade is an offer that complements content a reader is already engaging with on your site.

An example is a checklist.

A checklist is an itemized to-do list your visitors can go through to implement the ideas in your post.

If you run a podcast, you can offer a transcript of each session so your audience can scan through.

If it’s a webinar, most people that signup don’t get to attend because of differences in time zones.

Offering a replay or a recording is a content upgrade that works.

If you’ve done any exclusive interviews with industry leaders, share the interview in exchange for their email addresses.

Or you can summarize your top blog posts in a mini eBook.

Offering email templates or formulas for marketing campaigns you’ve run are also upgrades that work.

When you’ve built your list, you need to work on your conversion rate so more people interact with your post.

You can do that by sending out your emails with captivating headlines.

And applying great copywriting skills so your readers take the necessary actions.

12. Go for Long-Tail Keywords

An SEO technique that involves competing for highly-targeted keywords is bound to fail.

So you should be searching for long-tail keywords instead.

But, how do you know if a keyword is long-tail or it’s a high-competition keyword?

Easy, you can tell with the free MozBar extension.

Or any good backlink checker on the web.

If you see many of the sites on the results page receiving more than a hundred links, that’s a high-competition keyword.

And how do you find these long-tail keywords?

You can start with the Google autosuggest feature.

It works when you type some words of a query in the search bar, Google completes it, giving you those low-competition keywords.

Free tools like ubersuggest and keywordtool.io also get the job done.

You just need to input a seed keyword or focus keyphrase in each of them.

And then there’s Quora and Reddit.

People ask real questions on these websites.

Just search by niche and look for those questions you can answer with a blog post.

Finally, you can use the “searches related to” function that’s available at the bottom of each search.

You should install the keywords everywhere extension.

It gives you the search volumes and competition values for these keywords right there on Google.

13. Improve Your Website’s Loading Speed

Google has already said that page speed is a factor that’s considered when ranking pages.

But even if it’s not a ranking factor, it’s an SEO technique for your readers also.

No visitor wants to spend time on a slow site, they’d just try somewhere else.

You can test your site’s loading time with tools like GTmetrix and Google’s PageSpeed Insights.

To improve on that time, start by optimizing the images on your site.

Reduce the image size and if you’re having problems with choosing a format, JPEG is your best bet.

Work on any bulky HTML and CSS codes if you have them on your site.

Plugins are good but reduce their number on your site.

Some plugins are vulnerable to attacks by hackers which can affect your site’s load time.

And many plugins out there come with bloatware you don’t need, only install them if there are no alternatives.

You should also use a CDN, short for content delivery network, on your site.

It’s a collection of web servers that provide your readers with pages based on their location.

Finally, invest in a good hosting plan.

Shared hosting is good if you’re just starting, but as you grow, you’d need more server resources for your site.

14. Avoid SEO Bad Practices

While searching for the right SEO techniques to apply, you should also make sure you’re not doing anything wrong.

One algorithm ban can make all that hard work evaporate overnight.

So what are some of these bad practices?

PBN networks are one of them, and PBN is short for Private Blog Network.

Building A PBN or receiving links from a PBN will get you burnt, Google is getting smarter every day.

Also, when you’re writing affiliate review posts, make sure the product links are nofollowed.

Google doesn’t want you passing any link juice for links you’re getting compensation for.

And don’t build spam links to your site.

Spam links are links from blogs not related to yours, and most times in another language.

Play safe, only build links you know will pass a manual review.

You can beat your competitors at SEO, use these SEO techniques to stay on top in your industry.