Category: Marketing

15 Dec

How to Work With a Market Research Agency?

by Taufik Utomo

3 Comments

The Research Agency is a company or consulting firm which provides services to business organization or institution in doing the research project or activity.

14 Dec

Business Marketing

The Difference Between Qualitative and Quantitative Research

by Taufik Utomo

1 Comment

You might have heard the terminology of Qualitative and Quantitative Research. However, in this article, this difference will be elaborated more in details and hopefully...

06 Dec

Marketing

How to Formulate a Market Research Brief?

by Taufik Utomo

3 Comments

What is the most important step to a successful market research? The answer is to define what is the problem that need to be answered...

02 Dec

Marketing

5 Important Times When We Need Market Research

by Taufik Utomo

No Comments

Previously, I wrote an introduction to market research in an article entitled A Simplified Market Research Method, which explains what market research is? and why...

22 Nov

Marketing