“If you don't find a way to make money while you sleep, you will work until you die.” - Warren Buffett


Why Are the 4Ps of Marketing Losing to the 4Cs?

The 4Ps of marketing are no new thing. These have been around since their inception in the 1960s. They are preached everywhere: in marketing classes, seminars, webinars, etc. They are the cup of tea of marketing aficionados. There’s no denying...More

Ponzi Scheme vs Pyramid Scheme: Are Both Illegal?

The world of investment is fraught with different types of tools for making money including Ponzi scheme and Pyramid Scheme. Often the two terms are used as synonyms of each other and used to describe fraudulent investment schemes aimed at...More

Experiential Marketing and How It Can Hack the Business Growth

Businesses today face a major challenge. The average consumer attention span has decreased rapidly. Hence, they need to figure out how to gain consumers attention again. Before, marketers spent millions on traditional advertising. A few years later, a lot of...More