The business owners of today should know a lot about color psychology in marketing.
Color psychology in marketing helps you have a better interaction with your target audience by fine-tuning your content to aid excellent communication.
A good understanding of color psychology puts you in such a position that you decide how you want your audience to relate to your content.
Knowing what color psychology in marketing is, is essential if you want your content to get you a high conversion rate.
This is because these two concepts are closely linked together.
Are you in search of knowledge that will help you control your content with a perfect understanding of colors?
If you fit the above description, then you are just at the right place.
This article will be telling you how you can use color psychology to boost your conversion rate on your website.
Color psychology is merely the understanding of how colors are related to human behavior.
This understanding is perfect for anyone who has anything to do with interacting with an audience through content.
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Knowing The Color basics
Anyone who intends to rule the world of content marketing needs to have a basic grasp of what colors are and how to use them in this regards.
Colors are not for artists alone; instead, they also play a significant role in customer interaction.
For you to get the right response from your audience, you will need to be using the right color combination at the right time.
Colors are grouped mainly into primary, secondary and tertiary colors.
Color Theory-How Color Psychology in Marketing Effects
Primary colors comprise the following colors: blue, red and yellow.
It is these primary colors that are combined to yield secondary colors like orange, green and purple.
Combining secondary colors results in tertiary colors.
Hence, when you mix any two colors in any category above you get secondary or
tertiary colors respectively.
The combination of any two colors without including white or black or any third color gives rise to pure colors.
Pure colors are intense, as well as bright and cheery.
This color type is most dominant in toys.
Kids have a way of naturally connecting with pure colors without you needing to seek their attention.
If you add white to a pure color, the resulting color is called tints.
These colors are not as intense as their pure color counterpart.
On the other hand, when you add black to a pure color you get shades.
Shades are entirely black, or they are slightly darker.
When you mix gray with any pure color, you get tones.
You are probably surprised at the different color categories that are being talked about here.
That is normal, and as this post progresses, you will get to understand the essence of such illustrations.
Color Contrast Is Equally Important
Acknowledging contrast is a good way of employing your understanding of color psychology.
Color contrast is just as important as using the right colors.
When it gets to the point of implementing contrast to your content you have to be very patient with your UI designer.
That way both of you will be able to achieve the perfect result.
If you are wondering what color contrast is, it is a component of color that allows you to distinguish one color from a pack of colors.
It is the same concept that allows you to be able to separate texts from their background color.
You can separate your colors properly with high contrast, but low contrast does the exact opposite.
Implementing the Right Color
The use of color in managing your content can be a very tricky one.
That is because knowing what color to use when to use it, and what audience to use It for, are all components of the said psychology.
You need to know the color that appeals the most to a particular group of audience at any given time.
For example, you don’t want to use a black color as your most visible color in a website that is trying to manage the sales of baby toys.
You need brighter colors to help relate your message to such audience.
A Few Handy Tips That Can Help Boost Your Conversion Rate
Here are a few tips that can help you out in knowing the right color to use for a particular purpose.
Women are naturally not enticed to colors like orange, gray and brown, but they seem to be charmed by purple, green and blue.
This is a relevant fact because most people tend to associate the female gender with the pink color, but that is untrue.
Most surveys are indicative of the fact that females tend naturally towards the colors mentioned above.
Males are repellant to colors like brown, orange and purple.
They naturally cannot stand such colors.
Men are more into black, blue and green colors.
Hence, if you are marketing a product that is for men, you need to stick to the listed colors.
That way you can get your message to your intended audience so you can get a positive response.
– Blue Builds Trust
The color blue seems to have a good history with people when it comes to building trust.
A lot of persons tend to be calm the moment their eyes make contact with blue.
Most content managers have now realized this, and they are taking good advantage of it.
You can as well use this to your advantage in managing the content on your website.
Ever bothered to ask yourself why is it that a social media platform as big as Facebook uses blue as their primary color?
Hope you did not think it was some coincidence because it is not.
– Yellow Is Better to Warn
It has become a standard thing for yellow to be used as a color for a warning.
Use any color outside of yellow for your warnings, and you are already sending out a wrong signal.
There are a lot of conflicting information on the internet on how yellow colors cause babies to cry, causing nausea and make adults angry.
These are all assumptions without any proof or data to back them up.
Color psychology in marketing tells us that you can also use yellow to reflect your brands.
– Green Is Perfect for Reflecting the Environment
Green is a color that people can relate very well with especially when it is conveying an eco-friendly or environmental message.
Without stressing the subject that much, it is proper when green is used to represent nature.
Research has also proven that green can also motivate creativity in most individuals.
Color psychology in marketing teaches us that nature and eco-friendly activities are best reflected with green.
Another fantastic revelation about color psychology in marketing is that green seems to be the best color for inciting a call to action.
People respond better when they see a green call to action.
You can take a look at websites that impact their audience significantly.
And you can almost tell right away that they all prefer green for their call to action buttons.
By now you should have some useful pointers in your head when it comes using green colors for the right purpose.
– Orange Is for Fun
You should use orange when you are trying to indicate impulse or haste.
While others are in line with the above speculation, others do believe it is used to trigger completion, physical activity, and confidence.
A lot of sports team use orange as their official color.
Amazon also uses orange color when they want to get your attention for their limited edition banner.
UI designers prefer to use orange color to connect specific messages because it announces itself readily.
Orange is a loud color.
Still talking of orange color, sometimes it is used in preference to other colors when you are trying to indicate how cheap something is.
– Black Indicates Luxury and Value
Black seems to oppose the orange color directly in this area.
While orange is telling you about how cheap something is, black is intimating you with how you are paying good money for good value.
Someone with little or no experience in this regards will tend to use black colors for other possible reasons.
If you use black accordingly, it tells a lot about the glamour of whatever you are trying to advertise.
If you are familiar with Louis Vuitton, you will know that their handbags are not cheap.
On their website, they made sure they didn’t use colors that indicated fun because they were only ready for serious business.
However, the golden rule of color psychology in marketing has shown that people connect black color to value and luxury.
With color psychology in marketing, you can always have a broader and more realistic view of these colors.
Bright Colors Are Best for Call to Action
A lack of proper understanding of what color psychology in marketing is will cause you to use any color for your call to action.
That is a very wrong move.
Call to action should not be any color.
You do not decide what color you want for your call to action just because you like that color.
Some colors trigger the right response from your audience, and that is what you are about to learn.
Experts who specialize in the area of color psychology in marketing have always had one thing in common in this regards –
They promise a high conversion rate when you use bright colors for your call to action.
Dark colors do not deliver as much as bright colors this regards.
And since color psychology has some connection with history, color psychology in marketing experts advise you don’t use dark colors for your call to action.
The use of green, red and orange are perfect choices for a call to action
Some designers even go as far as including a touch of gender-based colors to their call to action.
Whatever you do, color psychology in marketing experts warns that you should stay away from using very dense color for this purpose.
– Gold Color
Most people just prefer to stay away from a color of this nature because they do not know how to make use of it.
This article focuses on color psychology in marketing and high conversion rate.
Hence, it is not going to do us any harm if we talk a little about how you can use gold color.
Gold appears to have a variety of meanings depending on what part of the world you are situated.
Despite this variation in culture as it regards what gold represents, it does consistently serve charm and luxury.
Gold also displays friendliness in no small degree.
Nevertheless, making an excess use of gold color in your content can be negating the very essence of color psychology in marketing.
So a lot of modesty is expected when you are applying this color to your content.
It is much better when gold is used to highlight some information in your content, rather than preferring it as your color for the main attraction.
In that case, it is not going to give you what you want.
– White is equally important
There has been a lot of talk on this post with very little concentration on white as a color.
You are damn right if you had thought so.
White is as essential as the other colors; you just need to know how to use it.
The argument of whether white is a color or not are some of the things that have hindered people from really concentrating on the use of it.
But there is much more when you know how to use this color.
The most powerful search engine (Google) in the world uses an all-around white background, and yet that does not change the status of the company.
The main reason why white does not come to mind most times during web page design is that it is used mainly as a background color.
It is easy for many people when they use white as their background color.
– Negative space
It is an area of color psychology in marketing that is also very important.
Negative space is the space around an object in an image.
With the awareness of in color psychology marketing, people now take negative space very seriously.
That space seems to have a lot of impact on the entire content.
Pages that have a significant negative space don’t appear to be bustling sites.
Their messages indicate simplicity and zero complexities.
Using great negative space is something that is being encouraged by psychology experts.
That lack of message complexity is what gives your audience that soothing feeling whenever they visit your site.
The internet can be a bustling place if you take a look at the kind of traffic it generates from time to time.
Nevertheless, the busy nature of the internet does not guarantee you a high conversion rate if you do not do things the right way.
You will get blown away by the competition so quickly that you won’t even recall you were ever there in the first place.
And this is the very essence of having business owners know a thing or two about color psychology in marketing.
You have equally learned about different colors and how they impact the minds of readers.
If you adhere strictly to the information you have gathered so far from this write-up, then there is no way you won’t have a high conversion rate on your website.
Getting a high conversion rate has never been by chance.
You have to anticipate the expectations of your target audience concerning the content you are about to publish.
In conclusion, it is right to assume that the reason why most websites do not have a high conversion rate is simple –
They fail to acknowledge the essence of color psychology in marketing in their content management.
They undermine the significance of this concept when carrying out their digital marketing campaigns.
And unfortunately, they end up paying dearly for it.
So you do not want to end up like those who are losing out in this regards.
Why not put in the effort now and learn what you have to learn and do what you have to do so you can reap the rewards later on.
Dominate your niche today with a deep understanding of color psychology in marketing.