SEO techniques, SEO tactics, call them what you want.
Every SEO is always looking for the latest trick in the book.
You’d hear questions like, “What can get me on page one?”
And it’s not hard to know why, let’s face it, me, you, everyone loves that Google-love we get when we’re on page one.
That’s why you need the evergreen SEO techniques in this post, they always work.
14 Evergreen SEO Techniques
Let’s see fourteen of them you should start applying right now:
- Use Your Competitor’s Keywords
- Don’t Ignore Internal Linking
- Treat Users Like Royalty
- Keep Your Website Mobile Friendly
- Focus On Search Intent
- Write A Visual Post
- Make Your Content Shareable
- Write An Expert Roundup Post
- Link To Authoritative Sites
- Mine Alltop for Quality Link Prospects
- Get More Visits From Your List
- Go for Long-Tail Keywords
- Improve Your Website’s Loading Speed
- Avoid SEO Bad Practices
Now let’s talk about each part in details:
1. Use Your Competitor’s Keywords
There are only a few areas of digital marketing where you’d need to actually reinvent the wheel.
For the most part, it’s all about looking at what your competitors are doing and being better at it.
And keyword research is one of those phases.
Just take your competition’s address and input it into a tool like SEMrush, and yes you can do this with the free version.
SEMrush spits out all the keywords your competition is ranking for, giving you their search volumes.
Now, you should take those keywords and perform a simple Google search with them.
Use the MozBar extension so you’d be able to gauge the authority of all the ranking sites.
Then, write down the keywords that are easy to target based on the metrics you got from the MozBar.
That’s it, you can now use those keywords to your advantage.
2. Don’t Ignore Internal Linking
If you’ve got a lot of content on your site, you’d love this SEO technique.
You should be linking to the inner pages on your site to pass link juice.
So don’t ignore it, but there are few rules to live by to ensure you’re doing it right.
Firstly, you should stick with only natural anchor text, nothing spammy.
That’s because over-optimizing for a keyword would get your site banned.
Secondly, forget about linking to your navigation pages, link to your deep pages instead.
Your about and contact pages don’t need the internal links as they’d get them naturally anyway.
Look for those posts that need that boost in rankings, and send those links their way.
Finally, you should use follow/dofollow links.
Nofollow links are also important in SEO but they don’t pass any link juice.
3. Treat Users Like Royalty
That’s why you should look out for them, and give them what they want.
One way to do that is by creating custom 404 pages so your visitors don’t get lost on your site.
You should also know where users are clicking on your site.
I’m talking about the pages getting the highest visits and the exact areas getting engagement.
You can check for pages with the most visits with a tool like Google Analytics.
To analyze the page itself, a heatmap software would do the trick.
This would let you know the type of content your readers love to see.
And make sure those comment buttons are working.
People like to share their views after reading an interesting post.
So treat them like royalty and let them feel comfortable on your site.
4. Keep Your Website Mobile Friendly
That’s because Google has confirmed that mobile friendliness is a ranking factor.
And we all want those high rankings, right?
A mobile-friendly website also means an increase in mobile traffic.
That’s because more and more customers are now browsing and shopping on mobile.
Customers don’t like navigating a difficult site, a mobile responsive site deals with that.
And just think about it, do you know of any standard site that’s not optimized for mobile visitors?
Having a mobile responsive design boosts your credibility and makes your site look modern.
You’d have happier customers, a tremendous increase in mobile traffic and be in control of a website that looks standard.
There’s really nothing to lose if you ask me.
5. Focus On Search Intent
Whether you optimize them or not, all the posts on your site would rank for certain keywords.
There’s a difference between the sites that get traffic after landing on Page One and those that don’t.
Are you giving the reader what he wants?
If you’re targeting a keyword, you should be able to think like the searcher and answer the question in the best way possible.
Sometimes this would mean writing short or long-form content.
And no, this isn’t another content length argument.
If you’re targeting the keyword, best dash cams, you should review only the best.
If you’re targeting the keyword, when is Valentine’s day, a simple February 14 answer would do justice.
The sites that get featured on the Google snippets have posts that go straight to the point.
This makes searchers get the information they need on the result page itself.
6. Write A Visual Post
It’s very easy to see why pictures bring out life in any blog post.
Go on social media, Facebook, Twitter and Instagram and check the most shared posts.
There are always those ones that have a beautiful thumbnail to go with them.
Images make your visitors absorb information faster.
I mean just imagine trying to describe a graph with a block of text, it never works.
And make sure you’re not getting just any stock photo on the net, make those pictures really high-quality.
It shows credibility and proves that the post is rich in valuable information.
If you run an e-commerce store, having clear images influences the buying decision in so many ways.
Every image has an alt tag that search engines use to classify them.
So, a well optimized image increases your search traffic also.
7. Make Your Content Shareable
Yes, I know social shares are not something Google looks at as a ranking factor because they can be manipulated.
But, look at things this way, if you’re getting lots of shares, it means many people have seen your post.
And some of them would link to it when they’re writing on their own blogs.
That’s why this is an SEO technique you should consider.
To make your content shareable, start by working on your headlines.
Your headlines should be persuasive, making the reader want to look through the entire post.
You can use a tool like Coschedule Headline Analyzer to check if your headline is inviting enough.
Then use infographics and charts to summarize the key points of your posts.
Readers should be hungry for more after seeing your infographic, and that’s what will get you those shares.
You can use Canva to produce cute and simple images even if you aren’t a designer.
You should also write a well-structured post with subtitles that connect well to each other.
If a post isn’t readable, it won’t be shareable.
And, of course, you should install social sharing buttons.
This makes it easier for readers to share your post with their friends.
8. Write An Expert Roundup Post
Don’t confuse an expert roundup with the traditional roundups with lots of links and little content.
In an expert roundup, different industry experts actually get to contribute their view on a particular topic.
And it starts with having the right question in mind.
Let’s face it, since this SEO technique works so well, you won’t be the only one using it.
So you should mine for those very rare questions in your niche.
Many industry leaders will actually love to help but they don’t like time wasters.
So go for questions that are easy to answer but don’t get asked often.
And target the experts.
I mean, it’s an expert roundup, right?
So go for names that are recognized in your industry, nobody listens to novices.
When the post goes live, some of these bloggers would promote the posts on their blogs.
And you’d get that authority link juice flow coming your way.
9. Link To Authoritative Sites
I’m sure you’ve read tons of posts on building links to your sites and accumulating enough inbound links.
So why should you build outbound links to trustworthy sites?
Simple, it’s good for SEO.
Visitors’ trust for your site will increase because you’re referring them to other helpful resources.
Also, it removes something known in the SEO industry as the “Bad Neighborhood” effect.
The logic behind the bad neighborhood effect is that if you’re hanging around with spammers, it’s possible you’re a spammer yourself.
This can get you Google bans as in most cases, you’re receiving links from these spammy sites.
Conversely, linking to high-authority sites puts you in a “good neighborhood” and this increases your trust rank.
Linking out also makes others want to engage with you.
And it could also be the beginning of fruitful relationships with other bloggers in your community.
10. Mine Alltop for Quality Link Prospects
Backlinks are most likely the most important factors affecting the ranking potential of a page.
To get to the top, you need high-quality links.
And there are very few sites that beat Alltop when it comes to searching for those top-rated links.
But the problem with content curation sites like Alltop is that some spammy sites get featured also.
That doesn’t mean there’s no way to get the gold, you just need to follow the rules.
Firstly, you don’t want links from sites with low authority or trust ranks.
The free versions of tools like MozBar and Majestic would help you gauge authority.
Secondly, ignore websites that openly sell links.
If you’re buying links from anyone, you can bet you’re not the only marketer buying.
And that puts you in those bad neighborhoods, remember?
And any websites that link out with over-optimized anchor text or one that’s filled with spam comments.
Stay away from those.
11. Get More Visits From Your List
RankBrain has become a huge ranking factor in SEO, and that’s why you need those visits.
It’s Google’s own attempt to think more like humans, and less like machines.
So factors like time on site are things you should work on improving.
If readers are constantly fed with engaging posts, they’d keep coming back.
So you need to build an email list of these readers that love and support your work.
You can do this by offering content upgrades on your post and there are so many of them.
A content upgrade is an offer that complements content a reader is already engaging with on your site.
An example is a checklist.
A checklist is an itemized to-do list your visitors can go through to implement the ideas in your post.
If you run a podcast, you can offer a transcript of each session so your audience can scan through.
If it’s a webinar, most people that signup don’t get to attend because of differences in time zones.
Offering a replay or a recording is a content upgrade that works.
If you’ve done any exclusive interviews with industry leaders, share the interview in exchange for their email addresses.
Or you can summarize your top blog posts in a mini eBook.
Offering email templates or formulas for marketing campaigns you’ve run are also upgrades that work.
When you’ve built your list, you need to work on your conversion rate so more people interact with your post.
You can do that by sending out your emails with captivating headlines.
And applying great copywriting skills so your readers take the necessary actions.
12. Go for Long-Tail Keywords
An SEO technique that involves competing for highly-targeted keywords is bound to fail.
So you should be searching for long-tail keywords instead.
But, how do you know if a keyword is long-tail or it’s a high-competition keyword?
Easy, you can tell with the free MozBar extension.
Or any good backlink checker on the web.
If you see many of the sites on the results page receiving more than a hundred links, that’s a high-competition keyword.
And how do you find these long-tail keywords?
You can start with the Google autosuggest feature.
It works when you type some words of a query in the search bar, Google completes it, giving you those low-competition keywords.
You just need to input a seed keyword or focus keyphrase in each of them.
And then there’s Quora and Reddit.
People ask real questions on these websites.
Just search by niche and look for those questions you can answer with a blog post.
Finally, you can use the “searches related to” function that’s available at the bottom of each search.
You should install the keywords everywhere extension.
It gives you the search volumes and competition values for these keywords right there on Google.
13. Improve Your Website’s Loading Speed
Google has already said that page speed is a factor that’s considered when ranking pages.
But even if it’s not a ranking factor, it’s an SEO technique for your readers also.
No visitor wants to spend time on a slow site, they’d just try somewhere else.
To improve on that time, start by optimizing the images on your site.
Reduce the image size and if you’re having problems with choosing a format, JPEG is your best bet.
Work on any bulky HTML and CSS codes if you have them on your site.
Plugins are good but reduce their number on your site.
Some plugins are vulnerable to attacks by hackers which can affect your site’s load time.
And many plugins out there come with bloatware you don’t need, only install them if there are no alternatives.
You should also use a CDN, short for content delivery network, on your site.
It’s a collection of web servers that provide your readers with pages based on their location.
Finally, invest in a good hosting plan.
Shared hosting is good if you’re just starting, but as you grow, you’d need more server resources for your site.
14. Avoid SEO Bad Practices
While searching for the right SEO techniques to apply, you should also make sure you’re not doing anything wrong.
One algorithm ban can make all that hard work evaporate overnight.
So what are some of these bad practices?
PBN networks are one of them, and PBN is short for Private Blog Network.
Building A PBN or receiving links from a PBN will get you burnt, Google is getting smarter every day.
Also, when you’re writing affiliate review posts, make sure the product links are nofollowed.
Google doesn’t want you passing any link juice for links you’re getting compensation for.
And don’t build spam links to your site.
Spam links are links from blogs not related to yours, and most times in another language.
Play safe, only build links you know will pass a manual review.
You can beat your competitors at SEO, use these SEO techniques to stay on top in your industry.