Some Good & Bad Executive Summary Examples

Whenever you think about some executive summary examples, the primary question is often about the exact purpose of this key document and the kind of impact it can help generate. In this context, you must remember that different types of sample executive summary serve a different purpose depending on the nature of the business it is being used to represent.

The executive summary is often seen as the gateway to get past the business hurdles like fund crunch and lack of an appropriate partner to share the load. Therefore, it becomes very important to choose examples that can highlight the great business points in the right light and enhance the core business prospect.

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The Good & Bad Executive Summary Examples

So you could then ask that as you read through various executive summary examples, what a good or bad one is. Well let’s go through it point by point:

Examples of Good Executive Summary

  • The summary needs to provide an analysis as well as evaluate the current profitability and financial situation
  • It should give a realistic picture of the overall liquidity and growth prospect of the various business verticals
  • Mention the debt equity ratio, shareholding details and list of the total assets held by the company

Overall, executive summary examples that can highlight these elements bring out the fundamental structure of business. It instantly tells the reader how the business is performing and the state of the health of the company’s financials. If the report is able to establish that the said business has strong prospects but is facing some key problems, it can quite simply convince potential investors about the rationale of investing in the specific company.

Therefore, the good examples of executive summaries are the ones that can draw the balance between showcasing the problem but at the same time reflecting the core fundamentals in the right light.

Along with the statement of a problem, it becomes very important to adhere to a language that does justice to the industry that the business belongs to. You must remember it is just not important that the language is formal but at the same time, it should be direct and concise, and the narrative needs to be interesting despite the formal tone.

Use of terms like ‘findings’ or ‘investigations reveal’ clearly indicate a certain amount of analysis that might have been undertaken before the business plan was conceptualized.

Examples of Bad Executive Summary

Therefore when you look at executive summary examples, the choice of bad examples becomes quite simple. Any executive summary that fails to

  • Give an appropriate summary of the overall business plan
  • Highlight the core problem with the business
  • Bring forth the operational efficiency and reason why it would make sense to invest in the business
  • Provide the results of the analysis undertaken to remedy business problems
  • Give clear-cut recommendation and abounds in a collection of vague facts
  • No clear cut reference or example to highlight the premise on which the business report is based on

Therefore it is quite apparent that bad examples would be any summary that fails to highlight the true purpose of the executive summary. It essentially goes without saying that any summary which is vaguely written and does not convey the highpoint of the business will be categorized as a bad sample.

The choice of language and the lack of imagination in the summary would entail rejection as it will not be able to attract the desired readers and could fail to sustain the interest till the end. As a result, many angel investors may not even end up reading these and your business would stand to lose in the long run.

Sticking To Fundamentals

Therefore when you are analyzing executive summary examples, the choice of good and bad becomes quite simple if you can clearly understand what an executive summary is? Well as you would know that an executive summary is effective only when it can

  • Bring about a practical portrayal of the business fundamentals
  • Rightly summarize the problem and solution
  • Be crisp and concise in summarizing the business highlights
  • Keep a formal and professional tone in the entire presentation
  • Rightly bring about a balance of the subject matter

Any sample that can stick to these fundamental aspects of a great executive summary would then be classified in the good list. Basically, the executive summary must be able to serve the right purpose and bring about the desired impact.

Remember many have termed it as the soul of a business plan and therefore any report that can bring about the right kind of angel investor. It needs to help further the business prospects and bring to fruition the core purpose of the entire conceptualization of the business plan.

In the same vein, the summary that is not able to maintain this balance has room for improvement. When an entrepreneur or business enthusiast is looking at garnering fresh funds or expanding business verticals, it is a well written executive summary and the broad business plan that makes all the difference in their overall endeavor.

Therefore, you should be rather discerning when you are going through the various executive summary examples and look out for missing links before deciding on one. Remember despite criticism, executive summary remains a crucial element of the entire business plan and is best to not compromise with it.

So when you look at executive summary examples, the first element that you should consider is what purpose it has been conceptualized for. Whether you are looking at a baking business or a marketing initiative, different executive summaries help you achieve different ends.

One basic fact that you must keep in mind is the examples must be cohesive and correlated with the train and order of information being uniform through the overall plan. Therefore the most brilliant executive summary examples are the ones that are formulated at the end of the business plan. These ensure that the detailing is consistent and confirms to the core principles.

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LuckScout Team

"Whether you think you can, or you think you cannot, you are right." - Henry Ford

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