If you still haven’t heard, eight in ten businesses in the US fail in the first year.
So it’s clear that the pundits are right when they say starting and running a business is a risky venture.
Well, that element of risk is why you need the knowledge of growth hacking strategies.
Growth hacking is a systematic process of identifying the most efficient ways to grow a business.
So, a growth hacker says, if we can do it in two days, why spend five?
A growth hacker doesn’t believe in reinventing the wheel.
He uses already proven strategies to be faster, more effective and more efficient at achieving his goal.
Converting leads to customers is one of the core goals of most businesses.
And there are growth hacking strategies to get that done.
These strategies are divided into different phases.
They cover attracting the visitor, converting the visitor into a lead, and making the lead a buying and repeating customer.
What Are the Main Growth Hacking Strategies?
Let’s look at the growth hacking strategies that cover attracting potential customers:
- Guest Posting
- Forum Marketing
- Email Marketing
- Focus on the Now Buyers
- Use Packaged Information
- Follow Up
- Testimonials and Case Studies
A blog is a regularly updated website or web page.
And, blogging is a great growth hacking strategy to improve your business.
If you’re constantly talking about how you solve the problems in your niche, you’d develop a huge following.
If you’re not using your blog to attract customers, you’re definitely missing out on the potential.
Start by using your call-to-action.
Let’s face it, most people on the internet need to be told what to do, they need direction.
So if you want their email address, don’t think they’d subconsciously leave it before closing that tab.
Ask for it, show them where to drop it, and why they should drop it.
Make your blog posts visually appealing by including images that make visitors want to stay.
With a longer time on site, people would look at other pages on your site.
And they’d stumble on your product/money pages, which is what you want.
One thing you shouldn’t ignore on your blog is proper SEO.
There are many ways to drive traffic to your site, but you don’t want to ignore the search engines.
I mean, who doesn’t like free traffic?
One SEO technique you’d love is playing with keyword research.
There are billions of queries on Google every day but you can’t target all of them.
You should only aim for those low competition keywords that you can win.
Another tip you should use is creating only expert-style, high-quality posts.
Expert posts are mostly evergreen posts so your ideas will be around for a long time.
As people come to know you as an authority in your industry, they’d buy more of your products.
2. Guest Posting
Guest posting is the digital marketing practice of publishing an article on a blog you don’t own.
And it makes perfect sense to do this when growth hacking.
Look at this, when you start or try to grow an existing business, you don’t have that many followers.
With guest posting, you can get access to another audience that might be interested in doing business with you.
You can do this with your bio and links to your own site.
Different bloggers have their own rules, so you should ask for the number of links you’d be allowed in your post.
In your bio, you don’t want to spam-promote yourself, add some personality too.
People should know a bit about your everyday life before the promotion.
And don’t sell on your bio, you should direct those who click on your link to a landing page.
That’s where they’d know more about you and how you can help them or their businesses.
You’d achieve the greatest benefit if all external links to your site are pages that are unique to the guest post readers.
But how do you land the guest post itself?
I mean, it’s not as easy as emailing the blogger and asking for one, right?
Well first you get noticed, hang around in their comments section and provide meaningful comments.
Then you email the blogger and appreciate her for the stuff she puts out on her blog.
When you sense a bit of familiarity, you ask if they accept guest posts, and you pitch your idea.
Protip: check the blog’s archive to be sure you’re not pitching a subject that’s already been covered.
Maybe you’ve come across the term before, or maybe you’ve not.
But just to be on the safe side, guestographics are infographics that are used as guest posts.
So how do you get your guestographic to spread so those customers can find you?
Well, you need to put in the work, it starts with publishing a jaw-dropping infographic.
I mean an infographic that has information that’s relevant today.
Maybe infographics are not the most efficient way of promoting your business as the growth hacking definition says.
But it is one of the good ways.
Your infographic shouldn’t have too much data points so it doesn’t become overwhelming to digest.
When you’re done with the infographic, it’s time to find sites that will publish it.
Just input your keyword into Google and look for those sites that have only text results for your post.
Most of them will definitely love an accompanying infographic.
But the problem is that publishing an infographic without introductory content doesn’t sit well with readers.
So you need to take that part of the campaign and end your pitch with a promise to write an introduction.
And a unique one at that.
Once your infographic starts getting published on other sites, more people get to see it.
And then you have the aggregators and roundup guys that’d be interested in it.
Make sure you leave your site or contact info on the infographic so prospects can reach you.
You’d normally do this at the top or bottom of the infographic where you’re sure even people who scan through will see them.
With your guestographic, you can develop a relationship with bloggers who accept to publish it.
And that marks the beginning of more exciting things to come
4. Forum Marketing
You know those your niche forums, subreddits and all that.
You can actually use that to build a following, that’s what forum marketing is all about.
The rule with forums is simple, don’t try to spam your way into being a top affiliate or product seller.
It just doesn’t work, and you’d be kicked out faster than you imagined.
Forum marketing starts with finding the right forum ‘cause let’s face it, some forums are just not worth it.
The right forums are the ones with low amount of spam posts.
You don’t want to join a place where everyone wants to sell something by sacrificing quality contribution.
You can look at forum reviews to help you choose one that’s active and interactive.
Then sign up, input your details and have a profile picture so people can see your personality.
Then read and listen, read the guidelines or the rules and listen to what the community likes and dislikes.
Once you’ve gotten used to the forum, start helping, start providing answers to questions.
You should keep doing this until your face is a bit familiar on the forum.
Then, start promoting your site or product when you know it’d help answer those questions.
This is important because promoting hosting when an SEO question is asked will be qualified as spam.
If people see that you’re just trying to help, they’d have no problems with clicking your links.
People don’t like it when you’re trying to sell them something, or when you’re more concerned about your gains.
Now look at the growth hacking strategies you can use to convert those visitors into leads:
5. Email Marketing
Now that the visitors know who you are, you still can’t rush things yet.
You need them to keep coming back for tips and advice to have a shot at selling to them.
The best way to do that is grabbing their emails and promoting your content to them.
But almost every site and blog asks for those emails, how do you get people to give you theirs?
Firstly, make your buttons interactive ‘cause that’s where people are going to click.
And make them the color green too, that gives a subconscious “go” order to your readers.
Make it simple for them to enter their email address also, a small and conspicuous box is okay.
Don’t put too many fields for your user to provide entries to, you’d get that later.
I mean, you’d get to know your subscriber’s country, sex and other unnecessary details as you interact more.
That kind of entry is not what you want on your opt-in box.
Be clear about what you’d be sending to their inbox.
If you’d be promoting affiliate offers and all other stuff, let them know.
And put them in control of what they can receive and what they can’t, don’t decide for them.
When you’ve gotten them on your list, you need to maintain them.
I mean warm them up for your offers.
Start with mailing them at least once a month with new tips, industry reports and blog posts.
Segment your list based on their likes and dislikes so you’d know the kind of posts to promote.
Now it’s time to make those leads buying and repeating customers, here’s what you can do:
6. Focus on the Now Buyers
Here’s the thing, you can’t have a 100% conversion on your email list.
It’s not going to happen, it’s just impossible.
And remember you don’t have too much marketing resources, that’s why you’re a growth hacker, right?
So when you’re promoting, just dive into that “ready” market.
How do you know the leads that’d buy right now if you pitch your product?
Start with those who open your emails.
As you get better at growth hacking, you’d learn how to improve your email open rate.
But you can’t wait for that, start with those who’re already opening your emails.
Check for leads that interact with the links in your emails, maybe they’re leaving there to your blog.
Also look for those inquisitive leads.
The ones that send you an email for help after you publish a post.
I’m talking about those leads that are actually doing and applying the tips you’ve been giving.
They’d need help at some point, and that’s where your product will come in.
Since these leads are ready to buy, convincing them to leave their credit card details won’t be difficult.
All you need to do is explain how your product will help solve their problems.
Make it easy for them to understand how it works so they’d know how they’d move from point A to B.
These group of leads are the ones you can put on a free trial.
There’s nothing to lose.
They’re interested in your product and buying becomes easier when they can experience things for some time without paying.
7. Use Packaged Information
There’s something called information overload.
It refers to the practice where people consume lots of information without really applying any of them.
So they know so much and do so little.
But you won’t face the problem of information overload with your list if it’s well segmented.
Once you’ve done that, you should send ebooks, webinars and audio records to a segment of your list that really needs that information.
But to win with packaged information, you shouldn’t give away everything.
Show some results without the growth hacking strategies you used to achieve them.
Let those leads be eager to find out how you got the results you claim.
And this is where pitching your product or service will make sense to them.
Or if you’re giving away everything, offer to give away easier strategies to leads who are willing to pay.
Everyone loves a shortcut so that’s also an inviting offer.
Another tip to use is to encourage your leads to share your newsletter with their friends.
If they have friends with the same problems, that’s an easier way to get them on the same segment in your list.
And with all forms of information, so you get the results you need, make it top quality.
Use images, bullet points and other enhancements to aid explanation.
8. Follow Up
People are busy, so you should take that into consideration when assessing your results.
Following up, as a growth hacking method, isn’t disturbing your lead, except you make it so.
A harmless inquiry to know why they haven’t taken you up on the offer will do no wrong.
Maybe they tried and gave up, it’s not always their fault, sometimes it’s yours too.
Something as simple as the pay button not responding or your checkout page being slow to load can frustrate leads.
So don’t always assume they just gave up on your offer, reach out and find out why they did so.
Sometimes leads don’t buy because they don’t think your product can solve their problem.
Maybe you weren’t about to highlight the features and benefits of your product well enough.
You can follow up and ask for the particular problem they want solved.
If it’s something you can handle, you explain how you’d get the job done.
Make sure your emails have that personal feel to it even though you’re sending them out with software.
Nobody feels good knowing that a robot with no feelings is the one chatting them up.
You can hire a virtual assistant from a freelancing site to provide that personality.
And when following up, there’s a number you should aim to stay below.
Don’t follow up more than three times so you won’t be marked as a spammer.
This is not something you’d want to risk, trust me on that.
If too many people flag your mails as spam, most email marketing companies will want nothing to do with you.
And that’s bad for your outreach campaigns.
9. Testimonials and Case Studies
Yes, you want to get more customers so you’d get money.
But breaking news, no one cares about you.
Admit, we all care for ourselves first.
So nobody will buy your product if it’s crap, they want to get their money’s worth.
That’s why you need to show that your product or service works.
One of the best ways to do that is by showing leads testimonies from people it’s worked for.
And showing snapshots of how it worked.
That’s why testimonials and case studies are growth hacking strategies you should be using.
To make sure your case studies work, you need to show some before and after pics.
Show how poorly a person or their business was doing before they used your product.
And how things have changed since then.
People want to see results so show them that.
One good thing about case studies is that they widen your reach.
Blogs in your industry may feature your case studies if you were able to achieve amazing results.
It’s good for you as this exposes your business to newer groups of people meaning more customers.
To make sure you don’t miss out on those features, include links to your product description page or checkout page in the case study.
If you’re as good as the case study says you are, people won’t mind searching for your site.
But you just have to make it easier for those prospects.
And that’s why you should have those links there.
To win in today’s business environment, you need growth hacking strategies, and this post has nine of them you can use.