The popular marketing hashtags are used extensively to promote businesses now.
The internet, be it FaceBook, Instagram or Twitter, connecting via hashtag have become the order of the day.
You can tag people, communities and even brands with hashtags.
You can even promote your offerings with them.
Given the popularity of these hashtags, you can quite well understand the success story they represent.
Today marketing hashtags abound in all forms of internet marketing strategy.
But how did hashtags come into being?
Well, it is important to understand the brief history of hashtags.
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History of Hashtags
I am sure many of you who use popular marketing hashtags are curious about its origin.
The concept was first proposed in 2007.
But Twitter took almost 2 years to embrace it.
By 2009, we started seeing its use on Twitter.
Instagram too was buoyed by its success on Twitter.
In 2011, they started supporting hashtags.
The spring of 2011 saw a major leap in the evolution of the hashtag.
It was Arab unrest that spurred its growth.
Soon Bahrain became one of the most extensively used hashtags.
By October that year, Google was automatically linking all hashtags to its content.
2013 was another milestone year in hashtag history.
The world woke up to its marketing potential with Superbowl ads.
Almost half the Superbowl ads had hashtag links.
Facebook too started supporting hashtags by June 2013.
Soon you had a host of celebrities, financial organizations and FMCG companies latching on to the hashtag bandwagon.
But the point is what purpose do the hashtags serve?
How did they manage to become such an integral part of the online marketing drive?
This is where the purpose and prominence of hashtags come into limelight.
Hashtags can often highlight details that might be overlooked otherwise.
A friend had once posted cherry blossom pictures from Japan.
What really hooked me to her content was the hashtag no filter.
This is just an example.
But hashtags indeed help in highlighting many details.
Today internet marketing is all about capitalizing on these details.
Given the rising competition, #hashtags are often seen as distinctive statements differentiating products.
Purpose of Hashtags
This is exactly why it is important to understand their actual purpose.
Only then, you can completely understand rising use of popular marketing hashtags. Hashtags help you make a connection.
It links a concept with an offering or a product.
Brings together people who agree with certain beliefs.
In many ways, it helps create an online movement.
Let us take one of the simplest trending hashtags on Twitter.
‘Monday Motivation’ is a very popular and trending hashtag.
Now, what is the purpose of this?
Well, you can use this hashtag to promote out of the box ideas.
You can use the hashtag to sell some unique cosmetics.
You can even peddle financial offerings using this hashtag.
The point is never about what you can promote.
It is about how you can promote.
The fact is that most times you can use your creativity to connect a thought to an idea.
Now you can’t deny most of us love the idea of sharing information.
Hashtags allow you to do so even without knowing them.
Thanks to social networking sites you can now connect with people from any corner of the world.
The hashtags help you find common grounds to connect with.
They drive conversation
Set the agenda on social media.
They help pool perspective on leading issues.
In short they
- Grab attention
- Help categorize
- Help searching
- Improve impressions
Kind of Popular Marketing Hashtags
In this context, it is very important to categorize these hashtags to derive maximum benefit.
You also need to understand that overuse or irrelevant use of these hashtags can nullify the impact.
There are different options for marketing and promotion.
But the trick is identifying the right alternative for the right purpose.
In this context, it is important to know about the different types of hashtags.
These will then help you categorize and yield better search results.
Needless to mention, this enhances the marketing drive a lot better.
This is by far the most popular marketing hashtags
As the name suggests, it identifies a trend and creates a chain of posts
These trends generally incorporate latest news and developments.
The advantage of following the trend is simply improving visibility.
Trends can last for a few minutes, or they might continue for days.
But whatever the case is, they are always able to engage the audience.
Trending hashtags also have a wide reach.
There is absolutely no limit of the audience that it can reach.
Normally these topics have a global reach.
So people from across the world follow these hashtags.
If you find a business angle in any hashtag, it is best to capitalize on it.
This improves the reach of business and enhances visibility online.
Needless to mention then, that it increases the recall value of the offering.
For example, the current trending topic on Twitter is #Top50Global.
Now if you search for this trending topic, look at the variety of results.
From radio channels to DJs, from independent music lovers to music companies, the range is simply mindboggling.
Now the reach is inevitably double of what you see.
It is not just the people who are tweeting about it but also those who retweeted.
Then there are followers of these users who are also reading about it.
Hashtags are all about creating a connect online.
Invariably it is related to your product.
It creates a unique identifier of the product and enhances visibility.
Think about it more like an artist’s signature on his painting.
It invariably creates an impact and helps people remember better.
Similarly, you can sometimes use your brand hashtag to create a special slogan.
It will also convince your followers to use them.
In this way, you are providing a definitive path to promote your business.
Word spreads really fast online.
From one user to another, soon your brand could be a household name.
They can be a brilliant channel to promote your business.
The advantage is they come to the forefront as the audience perspective.
In this context, the brad user often becomes the online brand ambassador.
The outcome, your product information reaches a large database of people.
In many ways, brand hashtags can be a win all proposition.
This is also a reason that it scores so high on the list of popular marketing hashtags.
A discussion is formed around your brand.
People get to know about the brand.
More and more information is exchanged about the product.
Also, it can help increase followers phenomenally.
Your followers will share with their friends and then perhaps they would with theirs.
This results in more and more people exchanging information about the brand.
Indirectly this enhances the recall value of the brand significantly.
Using Chat Hashtags
This is another form of very popular marketing hashtags.
In this, a particular topic is discussed.
Everyone who is interested participate in the conversation.
As the name indicates, this generally involves chats.
Basically, it starts off with one user asking a question to the other.
So if you want to promote your brand, you can start by asking questions about your brand.
Normally, these types of hashtags work very well with the audience.
Most users are very keen to express their views on topics that they are passionate.
Almost everyone loves a meaningful conversation on a relevant issue.
For example, Dettol antiseptic once initiated a conversation about cleanliness and hygiene.
Though most parts of the conversation did not involve Dettol, everyone could correlate the two.
You would invariably remember the brand when you think of the chat.
Another advantage with this kind of popular hashtag is a ready audience base.
You already have the chat participants ready.
All you need to do is simply initiate the conversation.
Engaging the audience in this fashion can also help boost the brand visibility.
Also in this fashion, you can easily tap a host of like-minded people.
They can add more color to the discussion and help expand the reach of your brand.
When you think of popular marketing hashtags, this is by far the most effective one.
It normally calls for a specific action involving your brand.
They almost always start with keywords like Share or talk.
Normally the cause is an important and influential one.
The internet community, as a result, comes in hordes to contribute.
They take it forward on their own accord.
One of the most striking examples of this in recent times has been that of Isha Yoga’s.
Their leader, Sadguru started the drive to save rivers in India.
The hashtag soon caught popularity.
It spread across social networking sites, even extended to WhatsApp.
People engaged with this hashtag quite enthusiastically.
You could see audience across age groups contributing and re-sharing.
The result was that it became a hugely popular brand and concept.
Many people who had no idea about Isha Yoga Foundation was suddenly we’re talking all about it.
The purpose was solved.
News about the brand spread far and wide.
People started relating it to a meaningful cause.
They began to spread the cause and felt proud being associated with it.
Another interesting example is Indian Prime Minister Narendra Modi’s call to vote.
Who does not enjoy getting their photo published on a Government website?
All they had to do is cast a vote and click a picture with their inked finger.
The Government promptly uploaded it to the main site.
Soon there was a huge India map with pictures of participants from across the country.
The hashtag spread across medium, and India recorded a record of sorts in terms of voting numbers.
Hashtag with Content
One reason why hashtags work is the kind of importance they lend to the user.
This is exactly why content hashtags are also popular marketing hashtags.
They help in driving traffic to a specific source of information.
They add value to the consumer’s perspective.
Almost inevitably they also help in searching for specific products.
This is exactly why it works very well for marketing localized products.
This is also a useful marketing tool when you are promoting events.
They help consumers search in a categorized manner.
Needless to mention, they also promote a good cause.
It helps in increasing awareness and furthers a brand.
Now you can think out of the box and create a hashtag.
Your content hashtag does not always have to be about your product.
For example, if you want to promote a new restaurant, you could use #ReduceWasteAddTaste
Per se, it is not product specific, but readers make an instant connect.
They associate your brand with the hashtag.
They will also take pride in being associated with a brand that does not encourage wastage.
So the crux of the matter is that most popular marketing hashtags are all about connecting consumers and brands.
The consumers need to feel a sense of ownership with the brand that you want them to endorse.
As more and more people retweet or share the hashtag, your product promotion improves.
Well, in a world were #internetmarketing is among the top rated hashtags, it only helps promotion.
Which type of hashtag that you might use, it ultimately helps in creating a definitive identity.
How to Hashtag Your Business Constructively
Well, you already learned about the various types of popular marketing hashtags.
The question is how and in what fashion you should employ them.
One of the most important triggers needs to be engaging with the user.
Audience engagement is the primary requirement for any online marketing drive.
Careful selection of hashtags will help you get that connect properly.
Ultimately, whatever you select as a hashtag, it should boost the overall business.
Your hashtag should drive consumers and enhance sales.
But it is also important that you measure the extent of this engagement.
A proper analysis of this will help you completely identify the exact extent of reach.
Without optimum audience reach, your online marketing drive can sometimes fall apart.
Compare the reach and engagement of different kinds of hashtags.
You can then make a fair assessment of what is the best option for your product.
Try to run a common and easily traceable hashtag across various channels of online promotion.
They can help you find the true extent of consumer reach.
It can then help you incorporate course correction a lot easier.
This means you can take advantage of a win all situations.
But you need to be careful about some fundamental rules.
Only relevant terms would be effective.
Avoid using flowery language at all cost.
Use terms that relate to your brand and are catchy.
A brilliant example would be #ShareACoke.
Not much has to be explained when you read a hashtag like that.
Don’t use acronym very frequently.
Even when you are using it, use the ones that can be identified easily.
Don’t use acronyms that are not very common and can create confusion.
When you use a long hashtag, make the first alphabet of every word, capital.
This will ensure that readers can connect well with it.
#ShareACoke is again the most appropriate hashtag in this context.
When you add the hashtags, please make sure they refer to global topics.
If you use localized concepts, the reach might be very limited.
As a result, this might interfere with the target of the entire marketing exercise.
Therefore, the choice of concepts is crucial.
You have to make sure; you target concepts and words that can appeal to a large cross-section of people.
Engaging the Audience
Therefore, the most popular marketing hashtags for internet marketing is all about engaging the audience.
The huge audience base is one of the greatest catalysts driving internet marketing.
In this context, you have to remember that creating that connect with the audience is crucial.
Also, the hashtag that you create must be catchy.
The audience must derive a sense of pride and ownership by associating with these.
In this context, careful analysis of your brand is primary.
You must look deep into the long-term impact of your brand.
This will help you formulate effective hashtag strategies.
They help the audience to take up a cause actively and work towards spreading it.
Ultimately this is what drives a successful marketing strategy.