To fully understand the working criteria and the style of SEO tools, it is necessary to understand how Google search engine works.
When putting together, both the entities work in your favor to improve the website’s search performance.
Similarly, the SEO tools help you estimate the results your website produces when launched among the countless websites already present on the internet.
The search engine optimization tools are built for the purpose of optimizing your website according to the search engine’s principles.
The latest algorithm given out by Google governs the SEO rules and regulations as well.
These tools are designed in a way that they give you a bird’s eye view of all the SEO aspects of a website.
Also, they help you find out whether the Google bots are crawling your website or not!
Thus, before we start with how these valuable tools help you enhance crawling and indexing, and improve the search results; let’s look at how Google crawls the websites.
Starting with the Basics!
– How Google Crawls the Websites?
Browsing the World Wide Web isn’t an easy task for the search engines especially Google which is widely used by the people all around.
This is why, before you type in the search bar and ask Google for the search related websites, it takes a step ahead and does some homework beforehand.
The homework is to gather information from the billions of web pages present on the internet and organize them in a form of an index (similar to the index we have at the back of the books).
Once indexing is done, the Google then easily offers the related websites in response to your search.
Now, to form an index, it is necessary for the web crawlers (spiders or the Google bots/ internet bot – you can give them the name you like) to crawl the websites present on the internet and gather the required information.
When the Google crawlers visit the website they use the sitemaps and links present on the site to reach and view different pages.
While running from one link to another, they gather the information, compile them and bring it back to the Google servers where the next process of indexing takes place.
Now, let’s take a look at the search engine optimization tools and how they help in monitoring the crawling activity.
– How SEO Tools Imitate the Role Played by Google?
The search engine optimization prioritizes crawling and indexing to rank the website among others.
The SEO tools help you visualize your website like Google.
This gives you a chance to add in the things that are missing and remove the unnecessary elements that Google might find questionable.
The tools are designed to enhance the performance of the website and to improve its ranking in the search engine.
According to the latest stats by Smart Insight, in 2017 46.8% of the global population reached the internet. By 2021, it is expected that the figure will grow to 53.7%.
With this ever-increasing number of population leaning onto the internet to find answers to their query, who would want to miss the chance to drive more traffic to their website? Thus, one needs to focus on the latest SEO trends, tools, and techniques to achieve the highest rankings and greatest return on investment.
The present era demands that you please Google to achieve your online business objectives.
And this can be done only if you monitor your practices and use valuable tools to enhance the effectiveness of the website.
Google itself offers tools like Google Search Console to help the website developers and digital marketers master the art of running the website.
It tracks the website performance and gives data reporting the good and bad aspects of the website.
The factors that affect crawling of the Google bots are monitored by the SEO tools giving the user a detailed insight of the things that are affecting the ranking of the website both positively and negatively.
Here are the major factors that affect web crawlers crawling!
– Factors That Affect Crawling:
The SEO tools also help in managing the factors that influence the crawling activity.
Everything matters a lot when it comes to elevating the rank of the website.
The main factors are as follows:
The sitemaps are the map of the website.
It can have different formats with different areas highlighted for each website.
It is basically drawn or set by the website developer and guides the crawler to jump from one element to another.
This is one of the main things that the crawler looks for in a website.
Without a sitemap, the crawlers are usually lost and this is a drawback feature.
2. Robots TXT File
A file named robots.tx is stored in the website’s root directory.
The function of this file is to give instruction to the crawlers to visit the website.
Through this file, you can command the crawler to visit only those parts of the website that you want it to crawl.
The different commands that you practice through this action include ‘disallow’, ‘sitemap’ and ‘crawl delay’.
3. Domain Name
It is suggested that since the launch of Google Panda update, the importance of ‘domain name’ of the website has dramatically increased.
Having the main keyword added to it makes it even more important.
The crawlers assess the web page based on the domain as well.
4. URL Parameters
A good URL attracts the crawlers and carries out the crawling search quite efficiently.
Thus, having good URL parameters is an SEO-friendly act and you should focus on it. The low-quality URLs, on the other hand, have a negative effect on the crawling and indexing system.
5. Backlinks and Internal Linking
Another factor that affects the crawling act of the Google bots is the backlinks and internal linking.
The act of linking makes the website reputable and authentic in the eyes of the search engine.
Thus, to improve your image in the eyes of the crawlers having nicely built links is important.
The SEO tools take into account these factors and help you improve your website according to them.
Other than these, the crawler specific elements that the tools like Google Search Console and others look into are as follows:
– Crawling Details Analyzed by the Seo Tools:
In this section, we are going to pay focus on the crawler-specific elements that the tools view and analyze in order to help the Google crawlers go through your websites.
If you are wondering how the tools work, this section is where you’ll find the key information that the tools look into.
The basic ones include:
1. Crawl Errors
When a crawl error is encountered, the viewers (even though they have entered the right search keywords) are unable to reach the website.
This happens when the crawlers going up and down your website found an issue.
With the help of the right tool, you can look for these errors yourself and correct them before they affect the search results.
The crawl errors are often divided into either the URL errors or the site errors.
By clicking on the ‘crawl error’ button of the tool, you’ll be able to receive the issues and data regarding the crawlers. Data like the following is often seen:
- Date when Google crawled your site for the last time
- Server errors
- URL errors; pointing to a nonexistent page, redirect to an irrelevant page
- 404 errors
The tools offer great benefit as once you are aware of the problem, you can easily fix the errors and make your website crawler-friendly
2. Crawl Stats
We are all curious about the Google bots activity and here is how you can monitor it!
The page speed insights tool helps you keep an eye on the Google bots.
It provides information as follows:
- Daily total time the crawler spends on your website
- How many pages does it crawl?
- Total kilobytes downloaded by the crawler
- Account of all the content types downloaded including nearly everything
- Number of unnecessary crawled pages
- Depth and frequency of crawl
This detailed report on the crawl stats puts forth a complete record of the way things are going.
You can make amends and improve the crawl rate if required.
3. Fetch as Google
Earlier we focused on the URL parameters saying that it is one of the main factors that affect the crawling activity.
Now, we are presenting a tester named ‘Fetch as Google’ which helps in testing the way Google picks the URL and renders it.
This tells you how authentic your URL is and whether it will help the crawler take back valuable information or not.
The fetch button checks the connectivity of the URL and any assumed errors that might be present in it.
The tester also checks for the security loopholes.
Later on, through the rendering button, the site URL is further worked upon.
Next comes the statuses that are given by Google in this regard.
The various statuses include complete, partial, redirected, not found, blocked, not authorized, temporarily unreachable, and error.
With this, we end the details of the things that are analyzed by the tools.
As we have established the importance of the tools, let’s find out which ones offer efficient service to the users.
– Best Seo Tools for 2018
The list of the best SEO tools that are effective in terms of the functions they perform and the benefits they offer to the users keep on changing every now and then.
The seemingly endless options of the tools and constant increase in the manufacturing of more such software/ programs compel us to take notice of the best out there.
Thus, to offer you the best tool from the many at hand, we outweighed the pros and cons and have listed the high-quality and functional tools.
They are as follows:
1. Google Pagespeed Insights
The page speed insights tool is one of the favorite tools used by the marketers and developers.
This tool allows you to estimate the speed of your web page and find out whether it falls into the right category or not.
It can test for both mobile and desktop web pages.
The green scoring result shows positive signs while the yellow and red ones show that there is room for improvement.
This tool will help you correct the speed of the web page as the loading speed is one of the contributing factors that affect the ranking of the page in the search engine.
2. Google Search Console
The Google search console is a tool introduced by the Google itself to enhance the performance of your website.
The most specific features that provide information regarding the crawling activity of the website include:
- Crawl error finder
- Fetch as Google
- Sitemap and Robots.txt tester
As we explained earlier the things analyzed through these functions, it is quite evident that this SEO tool is solely designed to improve the search results.
The functions of the search console include obtaining data on the top searches, web pages, devices and much more over the last 90 days.
This tool suggests the various HTML improvements that can be made other than providing information about the crawling errors.
3. XML Sitemaps Generator
Adding both XML and HTML variants help improve the sitemap of the website.
The XML sitemaps generator helps in producing an impressive sitemap that the website crawlers would love to crawl.
The method to get the sitemap of your website is very simple.
Get hold of the tool and simply add the full HTTP:// website address.
You’ll get the results soon. Other than this, the tool also gives information of the broken links and XML file content and.
The free version can be used on up to 500 web pages but if you need to monitor more than 500 pages, you’ll have to get the paid version for better results.
4. Screaming Frog SEO Spider
As the tagline on their home page says,
“The SEO Spider is a desktop program you can install locally on PC, Mac or Linux which crawls websites’ links, images, CSS, script, and apps to evaluate onsite SEO.”
This light, flexible program offers the analysis of the website via quick crawling activity.
The functions that it offers include:
- Finding broken links
- Audit redirecting
- Analysis of the metadata and title
- Generating XML sitemaps
- Finding duplicate content
- Crawl limit and configuration
- Search console integration and so on
5. TXT Generator
Earlier we discussed the idea of sitemaps, right? The robots.txt files are the exact opposite.
While the former ones direct the crawler to visit the websites according to the sitemap, the robots.txt file consists of information which directs the crawler to omit those pages while crawling.
Why is it important to have a robots.txt file? Well, in most of the cases it is the first file that the crawler looks to mold its search and focus on the better part.
This will help you rank your website higher in the search engine.
The generator made it easy to create the robots.txt.file
As it does most of the work for you, all you have to do is enter the right information.
6. Xenu Tool
The Xenu link crawling tool is free of cost and amazing to use.
You wouldn’t want to upset the Google bots with some broken links on your website, right? To avoid this you can use the Xenu tool which starts working as soon as you install it.
It crawls up your website and finds out all the broken links.
Later it produces a report with details of the links and you can use it to fix all the issues.
With this, we come to an end of our detailed guide!
The Google crawlers are automated little spiders that know their work well but a human programmer designed them, right?
This brings in light another smart invention of the SEO tools through which the website developers and digital marketers all around the world can monitor the activity of the Google crawlers as well as deduce the performance of the website.
This, in short, helps you enhance the crawling activity at your website and the overall ranking in the search engine!