A SWOT analysis example is an important constituent of a successful business policy.

Running a business can often be very demanding.

You have to pay attention to numerous elements of running business.

Often entrepreneurs get caught up in the unnecessary details.

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As a result, they lose track of the bigger picture.

This is where a SWOT analysis can help make a difference.

It does not just help you to identify the key focus points but also beware of the potential challenges.

SWOT Analysis ExampleBut the problem is that undertaking a SWOT analysis is not enough.

It is very important to learn how to interpret this information.

That alone will help you create useful models to utilize this information.

The important of the SWOT analysis is more in what it conveys.

You have to understand the varied factors that it highlights.

This alone will enable appropriate implementation.

Often the problem is less about identifying a challenge and more about how to address it.

Whether you are in a new business or an established, challenges are bound to come up.

The trick is identifying them and addressing them effectively and comprehensively.

This is why the SWOT analysis example comes in rather handy.

You can get started on the basis of a related example.

It can be either a SWOT analysis example from your industry or with a similar business model.

Essentially the one you choose needs to be comparable to your business.

On an average, you should read at least 3-4 SWOT analysis example.

That will give you a fair idea of how to go ahead with a specific analysis.

Also, these examples will help you segregate the challenges and opportunities of your business.

The same circumstance can be an opportunity or challenge depending on the business.

Table of Contents

How to Undertake SWOT Analysis?

But before we move any further, it is important to understand the SWOT analysis concept.

The term SWOT is essentially an acronym.

S for strength

This highlights the strong points in the business.

Every business has a wide range of positives in its intrinsic model.

All of that is well encapsulated under this ‘S’

W stands for weakness in the business model

In other words, all the negative elements of your business get listed here.

From funding to distribution, your business may have several weak points.

Essentially these refer to internal issues.

O encapsulates the opportunities for the business

Apart from the internal strength, there are many external opportunities too.

These opportunities also contribute meaningfully to the firm’s growth.

It can also enhance the expansion opportunities for the business eventually.

T highlights the ‘threat’ to the business

It generally again refers to the external challenges in the business.

It can be anything from dealing with competition to tackling product launches.

There can be several other external threat to the core business model.

These can relate to sustainability issues in the business.

The idea is to address them appropriately and further the business.

So the SWOT analysis helps to identify the various parameters of running business.

You will often see there is a pictorial depiction of the various elements.

This often helps to create a comprehensive visual impact for entrepreneurs.

You can create a comprehensive grid structure.

This will help you list out the different factors differently.

As a result, you can chalk out clear strategies for every box concerned.

When you are drawing and labeling every box separately, it helps you focus better.

You can draw conclusions a lot more succinctly.

It will also help to strategies more effectively in future.

SWOT Analysis Example for Pet Grooming

Like I mentioned, one of the best ways to master SWOT analysis is by example.

Let us first take the example of a pet grooming business.

In this SWOT analysis example, let us now concentrate on the business planning aspect.

1. Analyzing Strength

Look out for the number of customers who come back

Your strategies that ensure customer satisfaction is important.

Take note of the positive feedback that you are receiving.

Gauge the response of the innovation you introduced.

Maybe you introduced a mobile van for your locality to offer door to door service.

Gauge the brand recall value.

2. What Are the Weaknesses

It is possible that you are not good with promotion.

The business you are getting thus far is primarily from word of mouth.

You do not have a clear plan or strategy in mind.

Neither are you prepared with a budget to finance the overall promotion plan.

3. How to Make Use of Opportunities

If there are plenty of pets in your area, it is an advantage.

Look out for local pet shows/exhibition.

Check how you can capitalize on the opportunity and promote your brand.

4. Dealing with Threat

umber of competitors you are tackling with.

The promotional campaign by other pet grooming outlets.

Any big partnership that can impact your customer base

Once you have created these basic parameters, you have to draw a conclusion.

– How Can Strength Turn into Opportunity

Create loyalty programs for customers.

– Tackling Weakness and Converting into Strength

Explore cheap but effective marketing via social media.

– Tap on Latent Opportunities

Constantly update your pages on social networking sites and create a buzz.

Scout out expansion opportunities and look out for new locations.

– Ways to Cut down Threat

offset competition with innovative promotional programs.

Balance volume and quality of service.

SWOT Analysis Example for Breweries Business

Now let’s look at a SWOT analysis example for a radically different business model.

The breweries business has very different challenges compared to pet grooming.

However, the basic profitability motive remains constant.

Let’s say the company we decide to analyze specializes in craft beer.

1. Strength: Created a strong base with a reliable list of customers

The return customers are fueling adequate revenue growth at the moment.

Aggressive marketing buzz to create awareness about the product.

Strong management team to sustain growth momentum.

2. Weakness: Limited presence online

Marketing strategy does not include adequate online planning

Limited funding capability.

Progress based on stretched resources.

Inadequate resource allocation.

3. Opportunities: Customers appreciate innovative packaging and selling methods

Growing popularity of craft beer among wide customer base.

Several policies and Government legislations favor steady expansion.

4. Threat: Bigger breweries in the region looking to consolidate position

Increasing instance of vertical integration in the brewery space.

New competitors planning to grab a pie of the same customer base.

People constantly on the lookout for new and unique offerings.

So on the basis of these key findings, you have to formulate a strategy.

This will help you seize opportunities and tackle threat in a comprehensive way.

Needless to mention, these also help formulate the growth strategy.

– Capitalizing Strength

Look at consolidating the position in the market.

Use the strong management team to get an edge over competition.

– Overcoming Weakness

Address the weakness on the technology side head-on.

Create a strong online presence and undertake initiatives to ensure regular updating of information.

– Grabbing Opportunities

Latch on the Government subsidies and favorable policies for long-term expansion.

Undertake steady revenue generating innovations with legislative support.

– Tackling Threat

Maintain the aggressive marketing strategy.

Deal with competition in a comprehensive fashion with new offerings.

Create an indispensable business niche.

SWOT Analysis Example for a Computer Manufacturer

The next example we will look into is a SWOT analysis example in the technology space.

Well, you can easily say that is a relatively wide area of operation.

Let us concentrate on the hardware bit of the business.

Let us assume; we are taking into account a computer manufacturing firm.

1. Strength: Direct selling opportunity to the majority of customers

Adequate online and offline presence to reach maximum customer base.

Better customer support team in place.

Shorter response time to tackle customer problems.

Cost effective offerings for every type of customer.

2. Weakness: Direct retailing initiatives

No association with any computer retailer, so no control over what they are selling.

No long-term marketing pact with any of the major distributors.

3. Opportunities: Using the internet as an effective marketing and distributing tool

Increasing customer needs for a one-stop shop for all computer-related purchases.

Accessibility and ease of use enhancing customer use.

Better control of pricing and strong cashflow situation.

4. Threat: Stiff competition from other major players

Many of the competitors have also forged long-term pacts with retailers.

The visibility of these manufacturers is far higher in offline retail stores.

Now the expansion strategy that you decide on has to consider all these points.

You have to zero in on policies that neutralize threat but keep opportunities intact.

– Capitalize On Customer Service

This will help create long-term gains for the company.

Often good reputation among existing customers enhances future sales.

– Fore Marketing Alliances

The computer firm should not let control slip out of their territory.

The best way is to forge meaningful marketing alliances for effective control.

– Discounts

Capitalize on the better pricing power and introduce discounts to win new customers.

– Expansion

Systematic expansion and gaining market share the best way to get even with competition.

SWOT Analysis Example for Medicinal Marijuana Play

From computers let’s now foray into the open fields.

There are many agricultural plays that often languish for lack of proper direction.

The Marijuana sector is on fire now, good time to undertake a SWOT Analysis example from there.

1. Strength: Robust demand for medical marijuana in existing markets

Strong expansion to address higher demand in future.

Balanced organic and inorganic growth to aid speedy expansion.

Large chunks of agricultural land used for systematic plantation and manufacture of medical marijuana.

2. Weakness: Legislative nod for marijuana use is restricted in most countries globally

Strong regulatory measures can completely destabilize current boom.

Current expansion primarily powered by expectation.

3. Opportunities: Canada, leading marijuana producer set to give its nod for recreational marijuana use

Many other countries may also agree to use of marijuana for medicinal use.

Huge range of therapeutic benefits of marijuana.

4. Threat: Demand may stagnate after a recent spike

Demand slowdown may impact prices and profitability.

The crackdown by global authorities may totally nullify all future expansion plans.

Therefore in this SWOT analysis example, the need to address the uncertainty that’s casting a pall of gloom.

The future strategies need to rectify these issues in a long-standing manner.

– Enhance Customers In Current Markets

Strengthen position further in current markets.

Look out for consolidation opportunities for a claiming a bigger market share.

A larger customer base will help rationalize costs incurred due to expansion.

– Diversify Operations

Diversify business into other types of medicinal herbs.

This will protect the bottom line and topline in case of the global crackdown.

Will help increase profit from the sale of other medicinal herbs too

– Expand reach

Addressing new markets the only way to avoid stagnation.

The firm has to constantly scour potential markets and set up operation.

The expansion will help tackle competitors effectively too.

SWOT Analysis Example of Bakery Business

This is one of the common start-up opportunities.

For many people with latent talent and limited fund, this provides a great opportunity to earn.

But the problem with most of these bakery businesses is that they are unplanned.

There isn’t sufficient amount of planning, and most times these businesses grow haphazardly.

The result is that these businesses also tend to collapse equally fast.

The low margins in the food business hit profitability.

As a result, these tend to collapse within a very short period after starting operation.

Here is how a SWOT Analysis can help avoid eventual collapse.

1. Strength

Great quality fresh products

Strong demand for the freshly baked goodies.

Customers helping publicity through word of mouth.

Location a major advantage for running business successfully.

2. Weakness

Lack of adequate funds to address the needs of a start-up

Fairly new staff, so a lot of time needs to be invested in training them at par.

Maintaining consistency in overall output.

Lack of proper marketing strategy to promote the product.

3. Opportunities

Increasing health awareness among customers and the constant search for healthy food offerings

Growth opportunities in the area.

A large number of families with both spouses working and looking for healthy food outlets.

4. Threat

Growing list of competitors.

Unplanned business growth limiting continuous and meaningful development.

Competitors get an edge over weak players.

Therefore this bakery business has to work on a strong plan to capture demand but neutralize the threat.

– Aggressive marketing

To claim a large customer base and steadily grow existing customer base.

Work out aggressive marketing initiatives to increase overall market share.

– Look for potential investors

Adequate funding will help in planned growth.

Develop meaningful opportunities to take on the competition.

– Healthy offerings

Further strengthen healthy and tasty bias in overall product offerings and leverage from it.

SWOT Analysis Example for Upcoming Boutique

This is again a common business opportunity around us.

1. Strength

Strong expertise and over 20 years of on-field experience.

Consistency in output and an imposing stock of unique fabrics.

Requires small capital to start and overhead costs also much cheaper.

2. Weakness

Need to hire more help to allow the founder some time to strategize.

Create long-term marketing plans for steady promotion.

Capture new customer base for continuous growth.

3. Opportunities

Optimize partnerships with willing investors.

Expand operations in different locations for sustainable growth.

Customers looking for designer creations at a relatively lower price.

Promote products online on social networking sites

4. Threat

Dependence on the supplier for fabric supply

Over-dependence on one designer to impact creativity.

Risk of stiff competition throwing expansion off gear.

Therefore the question is how can the boutique use this information to improve business prospects?

– Loyalty Programs

Maintain the existing client base with special referral and loyalty programs.

Offer seasonal discounts to add volume during the festive season.

– Hiring spree

Look out for creative and experienced personnel to help diversify responsibilities.

Effective hiring can also spur greater creativity among the employees.

– Diversify sourcing

Look out for multiple vendors to source fabric.

In this way over-dependence on any one vendor can be limited.

Create opportunities for better creative combinations.

– Forge alliances

This will spur inorganic expansion.

It can go a long way in helping get an edge over competitors.

You also get access to better and greater amount of funds.


Therefore, the SWOT analysis examples can go a long way in helping formulate strategize.

Businesses, in general, are dynamic in nature.

You have to be constantly on the lookout for opportunities.

But at the same time, it is important to guard your territory too.

In this context, a SWOT Analysis example comes handy and offers a ready solution.

So if you are looking for quick answers to business challenges, consider relevant SWOT analysis examples.